Italian Wine Podcast

Welcome to Understanding the American Media Landscape — And How to Pitch Your Brand Effectively Welcome to Wine2Wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today’ session: The American media landscape is shifting quickly, with audiences for digital-only publications outpacing that of traditional media. At the same time, media is becoming increasingly fragmented, with top talent going out on their own as solopreneurs, publishing niche-focused newsletters, podcasts, and videos. In this session, media expert Erica Duecy will survey the American publications and creators covering wine, sharing strategies and tactics to help brands and companies gain earned media placements. Erica has worked as Chief Content Offi