Italian Wine Podcast

This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine Business Forum 2022 is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today’ session: Over the years, the wine industry has faced its fair share of crises. From wildfires and fraud scandals to supply chain issues and politics, we may know how these situations can significantly impact business operations, but we may not realize how unprepared our organization is until it’s too late. When a crisis occurs, decisions need to be made immediately, such as who should we notify? Who will respond if the media reaches out? What should we post on social media platforms? Companies can prepare by evaluating the crisis process, team, tools, and resources they have in place. Effective planning ensures organizati