Italian Wine Podcast

This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine Business Forum is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today’ session: Standing out in a noisy world: building memorable brands in turbulent times with Polly Hammond, moderated by Alice Wong IWA In a day and age when everyone has a voice, sometimes the best thing we can do is shut up and listen. But what does that mean when so much of our communication is online? How do we distill the signals from the noise? Won’t our loud competitors gain an advantage? And where do we even start with all that data? In this session, we’ll look at how your business can adopt Active Listening as part of a profitable digital strategy. You’ll leave with insights and actionables that will help you improve you