Italian Wine Podcast

Welcome to Episode 1538, What is wine communication in 2022? with Robert Joseph, moderated by Stevie Kim This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine Business Forum is an international wine business forum, held annually in Verona Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today’ session: In 2002, like wine producers, book publishers and authors largely relied heavily on traditional critics and reviewers. Today, they also have TikTok, Instagram and peer reviews on Goodreads and Amazon. The #Booktok tag has been used over 39,000,000,000 times. TikTok influencers are now becoming more important to book publishing than most classic reviewers. Barnes & Nobles shops in the US now have BookTok shelves. Top Instagram book influencers, @everlastingcharm, @myfriendsarefiction and @hayaisreading all have over