Italian Wine Podcast

Welcome to Episode 1578, Segmenting the Fine Wine Consumers with Pauline Vicard and Andrea Lonardi This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals gather to develop and expand their wine business worldwide. Abstract: Fine wine consumers are a very specific segment of the wine market. Their profiles, needs and expectations can vary substantially from other wine consumers. From collectors to investors, they all respond to different motivations and buying patterns, that ARENI has been studying for the last four years, gathering both quantitative and qualitative data. This session will explore key insights from ARENI’s latest research on fine wine consumers, and what it means in terms of successful marketing and communication campaign. More abou