Italian Wine Podcast

Welcome to Episode 1588, Crisis of international wine PR with Francesco Minetti (Translated in English). This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals gather to develop and expand their wine business worldwide. Abstract: Wine communication has always aimed to ensure visibility and reputation, thus allowing growth in terms of volume and value. While wine brands have increasingly sought visibility and reputation in recent years, the traditional players who can skillfully meet this need have significantly decreased in number. At the same time, the amount of easily accessible content on corporate social media sites and channels has grown exponentially. Unfortunately, these types of content rarely acquire visibility, thus creating little added