Italian Wine Podcast

Welcome to Episode 1608, E-Commerce and Trade Communication in the US – How to Break Through With Your Brand In A Post-Covid World with Michael Preis and Vito Palumbo. This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals gather to develop and expand their wine business worldwide. Abstract: The global wine industry turned upside down in March of 2020 and the ensuing 30 months have been highly dynamic whirlwind of shifting consumer behaviors and trends in the US. E-Commerce became an overnight lifeline for many Domestic and International wineries and has remained a powerful tool in helping to tell brand stories directly to consumers in the highly complex 3 tier environment. What are some of the most impactful websites, technologies and platforms th