Italian Wine Podcast

Welcome to Episode 1659, Making Social Media Work for a U.S. Audience with Kristen Reitzell and Alessio Inama . This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals gather to develop and expand their wine business worldwide. Abstract: With today’s consumer spending more time online than ever before (except for perhaps March 2020), it is critical for brands to understand how to utilize social media not just as an awareness tool, but as a meaningful conversion strategy. As an owned communications platform, social media offers brands the opportunity to control their message, engage directly with their community, and measure performance. Kristen Reitzell, SVP Communications & Digital Marketing at Jackson Family Wines, can give attendees a breakdown o