Italian Wine Podcast

Welcome to Episode 1670, Can A Wine Brand Sold in Grocery Stores Ever Be A Luxury Product? With Adam Teeter. This is the wine2wine Business Forum 2022 Series. The sessions are recorded and uploaded on Italian Wine Podcast. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. Abstract: Can A Wine Brand Sold in Grocery Stores Ever Be A Luxury Product? Selling wine at major retailers is great for profit margins, but if you’re sold in the grocery store, can your wines also be sold on the wine lists of top restaurants? This session will show the following: 1. Marketing spend focused on luxury has allowed Champagne brands to sell both at major retailers and be on the lists of top restaurants. 2. Price is not enough to ensure a wine can exist in both spaces. 3. For the m