Design Thinking 101

Welcome to the Design Thinking podcast! I’m Dawan Stanford, your host. In each episode, you’ll learn to apply design thinking to your goals and challenges. Our guests, who come from a wide variety of industries, will share stories, lessons, ideas, experience, and insights from practicing, leading, and teaching design thinking. In this first episode, our guest is the incredible Jeanne Liedtka. Jeanne has been involved in the corporate strategy field for over 30 years. She’s a Harvard Business School graduate and a professor at the Darden Graduate School of Business at the University of Virginia. In addition, she’s a prolific author whose works include The Catalyst: How You Can Lead Extraordinary Growth, which won the Business Week best innovation books of 2009, and, most recently, Design Thinking for the Greater Good Jeanne wandered into design thinking when she was searching for a way to be more effective in teaching managers about strategic planning. In contrast, she points out, most people think of strate