Charge Podcast

Lisa is the CEO of SMITH Co., a sales consulting firm focused on modern midsize B2B businesses. She understands her client’s challenges because she’s been there as a “COVIDpreneur”. Despite the turbulent economic landscape, she reached six figures in her first year of business. What problem do you solve?  Businesses often want to off set sales and she will help with the question of when to hire outside sales and what to pay them. Show Notes: The right time to think about adding a sales person is when things slow down, when you just can’t keep up or when your referrals dry up. You need to know what your sales cycle looks like. You need to arm them with as much information and processes as possible. What is your Unique Selling Proposition. You do not want to hire someone without the tools. Else, you are hiring them to create the process and organization for you. Be sure you are doing the things necessary to keep your current customers happy. 80% of revenue with B2Bs is from their current customer base. The low