Charge Podcast

Rocky Lalvani serves as Chief Profitability Adviser for business owners. He teaches them how to ensure they get paid and make profit a priority! As a certified Profit First Professional he implements Mike Michalowicz's Profit First System.  We change the accounting formula of Sales - Expenses = Profit to Sales - Profit = Expenses.  This ensures Profit comes first! (PS. It's not about money at all costs, people come before money!) What problem do you solve? He helps businesses to have increased cash flow, more profit, and continue to grow in inappropriate way. Show Notes: Mike Michalowicz is the author of Profit First Mike realized we have the wrong equation for profit. We look at the top line given by the accountants. Mike created a cash flow system that works for business owners. It help people figure out what’s going on in their business without opening up their accounting books. Sometimes the accountant says you were profitable but you don’t see the money. You may be profitable but not have the cash to