Brand You Personal Branding

I’ve said it before and I’ll say it again: marketing isn’t about closing a sale; it’s about opening a relationship. And the About You page, as one of your most effective marketing tools, must be written with that purpose in mind. We want to open a relationship with the readers by showing them what our story can do for them. Here are the 5 steps to doing so from the perspective of the reader: #1. Tell me what your business is about. #2. Tell me when to expect certain pieces of content. #3. Tell me to subscribe or opt-in to your channel and/or resources (i.e. your email list). #4. Tell me what content to engage in first (i.e. specific blog posts). #5. Then tell me your personal story and invite me to take a next step. I’ve had great results with this formula, and know you will too. For the free PDF outlining all of the information talked about in this episode, head to http://www.mikekim.com\aboutpage. And for further reference, see my About page at https://mikekim.com/about/.   *** EPISODE CREDITS: If you like

In our personal brands, many of us launch things quickly without taking the time to plan our annual marketing strategies. However, as we begin the new year and want to start off on the right foot, it is integral to get this solidified. Here are a few things I talk about in this episode to get you started:    #1. How to create a gap between campaigns.  There are times when we need to turn down both the velocity (the speed at which new content comes out) and the volume (how much content you’re putting out) of our personal brands. You are allowed to have some experimental time, and you may even see your income increase when you do.  #2. The difference between ripples and waves  Pebbles are the little things we do every day, while big rocks create waves. Our marketing strategies can’t be based on the hope that something will go viral, so we must throw those big rocks into the pond.  #3. Past annual marketing campaigns  I also give some examples from my own experiences, both of starting off in the p

Matthew Kimberley is the author of the profane and shouty guide to personal development, How To Get A F*cking Grip.  Recently, Matthew and I shared the stage at Todd Herman’s PerformanceCon in San Diego, and while Matthew is one of my favorite email copywriters and personal brands (really, you should check out https://matthewkimberley.com/ to see how he brands himself) –– he’s also one of the most interesting people I’ve met in the past year. Note: because of the title of Matthew’s book, this episode naturally has some light profanity in it. If that upsets you, don’t tune in. We discuss everything from how to write delightful emails, how to random ideas such as: If you find that the grass is often greener, it’s time to buy some fertilizer. Advancement and progress are what keeps civilization civilized. But they’re also what gave us nuclear weapons and daytime TV. Some have it worse than others. Some of us were born in the arse-end of the country to a family of inbred petty criminals with facial tattoos and N

Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. In this interview you'll learn: How she defines story in relation to communicating data How to transform numbers into inspirational narratives to drive action and get results Storytelling techniques to make your data come to life A Data Point of View (DataPOV): what it is, why you need it and how to craft one Slidedocs™: what they are, when to use them and why they are so much better than PowerPoint to effectively convey your message What she has learned and can share with you from her analysis of the thousands of slides she built from multiple brands in a cross-section of industries: consumer, hardware, software, social media, search, biote

The “marketing your personal brand online” space is starting to mature, and I’m predicting several trends as we head into yet another year. A sneak peak: A clearer distinction between Education + Implementation Microcontent Marketing, made human Experience marketing No more “cupcakes” You’ll also get a glimpse into how I’m seeing some well-known brands niche (and innovate) in their market.   Links From Today’s Episode: CopyProof Workshop in San Diego (2/27-28) Lauren Davis, on Instagram Nick Cavuoto, on microcontent Geoff Kullman, on copywriting RocketFuel (book)   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Mary Valloni, fundraising consultant and author of Fundraising Freedom, is on a mission to end the lack and scarcity mindset in the nonprofit sector. She educates, encourages and empowers startup and stuck nonprofit leaders to raise the funds they need to fulfill their mission. In this session, Mary shares some practical tips she has used to fund nonprofits from small organizations all the way up to groups like the American Cancer Society, the ALS Association, and the Special Olympics. Mary’s Resources: Free Training on How To Host A Signature Fundraising Event 7 Step Roadmap To Get Fully Funded Fundraising Freedom (book) Fundraising Freedom Podcast   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at h

Susie Miller is a speaker, coach, and author of the best-selling book Listen, Learn, Love: How to Dramatically Improve Your Relationships in 30 Days or Less. Whether you’re looking to improve your relationship with your spouse, navigate difficult conversations at work, or connect on a deeper level with friends and family, Susie's session will help you learn simple, practical, proven techniques for improving any relationship in your life. Susie’s Resources: Listen, Learn Love (book)   Connect With Susie Miller Online: Web: susiemiller.com Instagram: @susiemiller5   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

The benefits of practicing gratitude are nearly endless. Research by UC Davis psychologist Robert Emmons shows that simply keeping a gratitude journal can increase well-being. A few things I’ve learned about gratitude: Gratitude is a skill, and skills can be learned. When it comes to gratitude, small is the new big. Gratitude removes you from the trance of unworthiness. Gratitude moves you away from I-ing and My-ing. Gratitude allows us to change the inner thermostat. A few books that have really helped me on this journey: The Big Leap, by Gay Hendricks Radical Acceptance, by Tara Brach For more information on my CopyProof workshop: mikekimworkshops.com EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more a

Kristina Hoyer is my personal wellness and mindset coach, and working with her in these five areas have completely transformed my well being: Sleep Nutrition Movement Rest Nature These simple changes have dramatically improved how I feel, work, and move –– and I attribute my emotional well-being and greater levels of happiness to working with Kristina. Tune in for practical tips on getting your mind and body on the same team so that you can take care of the engine that drives your business: you!   Resources: Three Steps To A Better Morning [guide] How to Fight Anxiety while Networking [guide]   Connect with Kristina Hoyer online: Web: mshoyer.com Instagram: @ms_hoyer   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

There are personal brands, and then there are GLOBAL personal brands. Today I interview Tony Horton, celebrity fitness trainer of Beachbody and P90X fame. Discover how a random act of kindness led to Tony meeting the influencer who would help him catapult to global fame, and the unexpected career goal Tony had prior to going into fitness. Connect with Tony online: Web: tonyhortonlife.com Instagram: @tonyshorton Twitter: @Tony_Horton Tony Horton on YouTube   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

When opportunity knocks, it’s too late to prepare. It’s not wrong to want more influence, impact, or even income — but we have to do the back-end work to prepare for the influx of these things. These 7-steps are the foundation of the most successful personal brands in the world — and whether you’re starting a side-hustle, 1-2 years and striving for six-figures, or you’re 7-figures and beyond, having these built out give you the foundation for a strong, sustainable brand. Personal story Platform Positioning Product Pricing Pitch Partners One builds on the next, and these steps are like digits in a phone number: you can have the right ones but if they’re not in the right order, you get the wrong number.   Resources: Watch and Subscribe on my YouTube channel » Download the slides from my talk here »   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, la

Joy Capps is one of the few copywriters I’ve hired both for my own work and for larger projects I’ve been contracted on. As such, she is one of the few copywriters I ever recommend to others. Most recently, I hired her to write funnels and launches for the John Maxwell Team. I was so impressed by her work! Today, Joy shares a few tips on using “power words” to evoke emotion in your copy. To serve as a resource to you, Joy has put together an entire list together in a handy resource here: Download Joy’s Power Words list » I can’t recommend Joy’s copywriting services highly enough. She is timely, thorough, pays close attention to details, will research the topic like a bloodhound, and write some really inspiring and persuasive copy for you. Connect with Joy at her website here: joycapps.com https://www.joycapps.com/180-power-words   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives

Kary Oberbrunner is an author, coach, and speaker from Columbus, OH. He has helped people write, publish, and market their books and then turn these books into 18 streams of income that yield 6 and 7 figure businesses. Discover Kary's insider secrets about the publishing industry so you can create impact as author, position yourself as an industry leader, and diversify your income streams. Free Masterclass: How to Become An Author *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Want to write a book? Whether you’re looking to self-publish or land a traditional book deal, one thing is for sure: a great book starts with a great concept. Chad Allen is a writer, speaker, editor, and writing coach. A 20-year publishing professional, he has worked with such bestselling authors as Michael Hyatt, Caroline Leaf, and Mark Batterson.  He is the creator of Book Proposal Academy, an online course, and BookCamp, a mentoring and community hub for writers. His passion is helping writers get their books into the world, and he blogs at http://www.chadrallen.com/. A few questions I asked Chad during this interview: How did you find yourself in the book-publishing industry? If you had to narrow down what publishers are looking for to three things, what would they be? I think most of my listeners understand the importance of platform and good writing, so let's talk about book concepts. How do you come up with a good one? How do writers pitch their book idea to publishers? What goes into a book proposal?

One of the most frequent questions I get is “How do you start an email list from scratch?” Simple. Send an email to personal contacts first: friends and family. Start with 10 people, and email them individually from your “real” email account. The email should read like this: SUBJECT: this may not be for you, but... Hey [name], I’m writing some articles about [topic] and thought you might be interested! Can I pass some stuff along to you? [your name] Do not write anything after the question at the end of the email. Do not say thank you. Do not say “I hope you’re well!” You must end the message with a question! This creates an open loop that is almost too difficult to ignore. What happens if a person replies with a yes? Send them this next email. You may not even need a new subject line. Just reply to their email in the same thread. If you start a new email, just use the subject line below: SUBJECT: two quick questions! Hi [name], Awesome! Really quick, I have two questions: What’s your biggest question about [

“If you don’t have an executive assistant, you are one.” When Trivinia Barber, founder of Priority VA, told me this I knew she was right. What I needed was a team I could trust (duh) but I didn’t know how to build one, especially a virtual team. In this episode, I asked Trivinia to share the same frameworks she walked me through including the Four Buckets: What you don’t know how to do What you don’t have time to do What you hate to do What only YOU can do She also shared with me the 3 Types Of Executive Assistants: the Stabilizer, the Promoter, and the Closer. If you’re looking to win back your time so you can focus on the more critical tasks of your business, tune into this informative interview. Resources From This Episode: The Priority VA Team Building Assessment Follow Trivinia Barber: Twitter Facebook Instagram PriorityVA   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives,

After one too many burned bridges and failed projects, Brian Dixon set out to discover the secret to work you love and a life that matters.  Sharing from his new book Start With Your People, Brian shows you the single most important key to fully engage your relationships and unlock the door to purpose, passion, and profit. The truth is, your dream is not a solo venture. You need your people. In this episode, Brian shares: The #1 key to unlocking your powerful network (without being cheesy or fake) A 10-step method to create your own personal mission statement Why your family actually helps you succeed at work, and how to see your kids as a legacy instead of a liability The counter-intuitive method to increase your income (without quitting your job) Little-known secrets to convert your under-performing team to a powerful dream team The fastest, safest way to deal with the difficult people in your life Tired of struggling? Ready to take action? Start here to unlock the door to purposeful profit today. Get Sta

You may have that "the riches are in the niches" and Katrina Kibben is one of the best examples of this. Katrina is a writing coach for recruiters and CEO of Three Ears Media. In short, she teaches recruiters how to write better job postings.  I invited her onto the podcast because she's in a market that not many freelance copywriters give thought to: the corporate market. I asked her several questions including: Why did you want to start a copywriting company for recruiting? What would you tell other copywriters who want to find an industry niche? How do you market a niche copywriting business?  Katrina takes a high-energy, humorous, and nontraditional approach to teach global recruiting teams to write about work like humans who care how much a job can change someone’s life. Today's Resource As Mentioned On the Episode: Katrina's "Free Job Rewrite" Workbook Follow Katrina Kibben: Twitter: @katrinakibben Instagram: @katrinakibben LinkedIn: https://www.linkedin.com/in/katrinakibben/ *** EPISODE CREDITS: If

Isn’t it astonishing that all these secrets have been hidden for so many years just so we could uncover them? Nope, that’s not one of my quotes… It came from Orville Wright over a hundred years ago when he and his brother Wilbur tried to become the first humans to fly. I was inspired after visiting the Wright Brothers Memorial in Kitty Hawk, North Carolina. Maybe some of these will spark inspiration in you, too: #1. The Perfect Testing Site = Harsh Environments #2. How Much Practice Is Enough? #3. Everyone Feels Like A Miserable Failure At Times. Everyone. #4. When No One Realizes Your Breakthrough is A Breakthrough #5. Strapped A Canoe … On The Plane?? Live Launch Lab » Follow me on Instagram here » *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow thei

Facing your fear disempowers it, so here I am. It’s been some time now, about 3.5 years.  For years I simply refused to pick up a pen or lace my fingers across a keyboard to talk about this. Now I just feel it’s time. Maybe it will help someone out there. Maybe it will help you. My marriage of 12 years fell apart 3.5 years ago. You can read the entire post here » *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com