Brand You Personal Branding

One of the most frequent questions I get is “How do you start an email list from scratch?” Simple. Send an email to personal contacts first: friends and family. Start with 10 people, and email them individually from your “real” email account. The email should read like this: SUBJECT: this may not be for you, but... Hey [name], I’m writing some articles about [topic] and thought you might be interested! Can I pass some stuff along to you? [your name] Do not write anything after the question at the end of the email. Do not say thank you. Do not say “I hope you’re well!” You must end the message with a question! This creates an open loop that is almost too difficult to ignore. What happens if a person replies with a yes? Send them this next email. You may not even need a new subject line. Just reply to their email in the same thread. If you start a new email, just use the subject line below: SUBJECT: two quick questions! Hi [name], Awesome! Really quick, I have two questions: What’s your biggest question about [