Sinopsis
Frame Your Way to Five Figures + Beyond is the podcast by Brooke Jefferson for aspiring photographers who want to grow a profitable and sustainable business. Tune in each week to hear actionable strategies and interviews with other successful photographers. Whether you are just beginning your photography business or youve been in the industry awhile, Frame Your Way to Figures is your go-to photography podcast.
Episodios
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Ep. 134 | Business Cards - Do You Really Need Them? What to Include on Them!
17/06/2021 Duración: 19minSend us a textBusiness cards...Do you really need them?What needs to go on them?If you're using them, how do you make them work for you?If you're wondering is this old school marketing tactic still relevant in today's digital era?Tune in to hear my thoughts on this topic + a bonus tip!Loving this podcast? Come join us in the NEW Photographer Community on Facebook.Join the #1 Business Framework for Photographers by becoming a student in the From Broke to Booked Blueprint Program. Oh! And, if we're not already connected on Instagram, you can find me here @brookejanaephotographyDID YOU HEAR?!Are you looking for increased bookings, more profit, & a boost confidence in your photography business? I'm so excited to announce that the Passion to Profit Membership is now open. Get access to a supportive community of photographers like you, monthly trainings you can implement to see growth in your business, and receive personalized coaching from me.
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Ep. 133 | How to Improve Productivity in Your Business with Taylor Mobley
10/06/2021 Duración: 32minSend us a textWITH GUEST: Taylor MobleyToday on the Book More Clients Photography Podcast, we’re hearing from Taylor Mobley. She is the owner of Taylor Mobley Coaching where she is a business strategist and productivity & efficiency coach for small + large companies and also a speaker and podcast host. You’re going to get to hear why tools & systems are so important in your business. As women, wives, moms and business owners, we are doing ALL. THE. THINGS. In today's episode you're going to learn all about project management systems, processes, automation and outsourcing so that you're not the only one doing it all because the truth is, when you're trying to do it all -- you're dropping the ball somewhere because you aren't meant to do it all on your own!If your goal is to book more clients, but you're feeling overwhelmed with the idea of actually booking more clients, today's episode is for you!Grab Taylor's Trello 101 ECourse here.Loving this podcast? Co
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Ep. 132 | The #1 Way to Get Clients to Stop Backing out of Their Session
03/06/2021 Duración: 16minSend us a textThere are so many things on the business side of photography that aren't taught, and unfortunately, that means we learn them by making mistakes. At least, that's how it unfolded for me in the beginning of my photography business. There's one problem that I had to learn how to solve the hard way. That problem: how to get clients to stop backing out of their photography session.In today's episode we're talking about the 2-part solution:Implementing a legal contract.Implementing a non-refundable retainer at the time of booking. If you're feeling uneasy about implementing some boundaries for fear of turning clients away & you need a little nudge of confidence to take the action...this episode is for you. Tune in to find out what I mean when I say "confidence comes from taking action". Loving this podcast? Come join us in the NEW Photographer Community on Facebook.Join the #1 Business Framework for Photographers by becoming a student in the From Broke to Bo
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Ep. 131 | How This Mom of 4 is Experiencing Massive Success in Her Photography Business
31/05/2021 Duración: 28minSend us a textWITH GUEST: Bridgette AdamsToday on the Book More Clients Photography Podcast, we’re hearing from Bridgette. She is a newborn & studio maternity photographer and one of my Blueprint Students living in Idaho.Bridgette's love for photography was planted when her oldest was born & they were at their newborn session, nothing came from this until idea until her 3rd child was born & they were at their cake smash session and the photographer doing the shoot told her, "Ya know, Bridgette, I've been doing photography for a few years now & you'll never be 'ready'". From there, Bridgette's photography business was born...You’re going to get to hear how Bridgette went from unorganized & feeling like a hot mess when it came to her photography business to how she is now running a successful & organized photography business with systems in place to ensure her business is profitable, purposeful and sustainable.To find out exactly where Bridgette i
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Ep. 130 | You're Probably Not Ready for More Clients + Here's Why
27/05/2021 Duración: 14minSend us a textWe all want more clients, but are you actually ready for them?If you need a little fire to finally get yourself properly set up to comfortably take on those additional clients you're wishing for, then this episode is for you. I am about to lay it all out there on a silver platter for you...the things you need to ensure you have in place BEFORE you start booking more clients.We're going over:- Your niche & the direction of your business- Having a solid pricing structure + packages that actually convert- Your client experience from start to finish- Legally setting up your businessLoving this podcast? Come join us in the NEW Photographer Community on Facebook.Join the #1 Business Framework for Photographers by becoming a student in the From Broke to Booked Blueprint Program. DID YOU HEAR?!Are you looking for increased bookings, more profit, & a boost confidence in your photography business? I'm so excited to announce that the Passion to Profit Membership is now open. Get acce
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Ep. 129 | From Struggling to Book Clients to Contributing to Paying the Bills with Marina
24/05/2021 Duración: 32minSend us a textToday on the Book More Clients Photography Podcast, we’re hearing from Marina, one of my From Broke to Booked Blueprint Program students. She is a family lifestyle photographer living in Texas, her photography journey started with looking at the ads in the Sunday paper with her dad...When Marina first started her photography business it was more of a hobby, and it was an expensive hobby to have and she needed something to contribute to family finances. So, she started shifting from a hobby to a full-time career, but she needed help and that's when she found & made the decision to invest in herself & her business in the From Broke to Booked Blueprint Program. You’re going to get to hear Marina's transformation & how she is now a full-time photographer & business owner, so make sure you tune in! Loving this podcast? Come join us in the NEW Photographer Community on Facebook.DID YOU HEAR?!Are you looking for increased bookings, more profit, & a boost confidence in you
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Ep. 128 | Creating a Business Budget + How to Track Your Finances as a Photographer
20/05/2021 Duración: 17minSend us a textIn today's episode we're talking about a HUGE topic in the photography industry...- How to create a business budget- How to track your finances- How to pay yourselfI've looked high & low for a formula for photographers for this & the truth is, there isn't one.So, I created my own -- the percentage formula. In today's episode, I'm walking you through this EXACT formula I use every month!I'm talking about:- What it looks like to have a business budget.- How to figure a business budget out.- Exactly how to track your finances.And, MOST IMPORTANTLY, how to pay yourself!Do you know if you're making a profit?If you can't answer that question with absolute honesty...today's episode is for YOU!NEW Free Masterclass: Pricing for ProfitSmall Business Starter Kit: Orderly Accounting by KatieRound 2 of the Boost Your Bookings Bootcamp kicks off in June!!Here are a few things we'll be covering during this Bootcamp:- The Key to Growing Your Busines
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Ep. 127 | How Katy Went From Burned Out and Broke to Consistently Booked in 90 Days
17/05/2021 Duración: 28minSend us a textIn today's episode I'm back with one of my Blueprint students. We're going to talk about her transformation from broke to booked, her From Broke to Booked Blueprint experience and also do some live 1:1 coaching, too! Meet Katy. Katy is a military spouse, mom of 6 and a family & motherhood photographer.Katy started the From Broke to Booked Blueprint Program on total BURNOUT.To be honest, she didn't have much a business, it certainly wasn't sustainable. Katy was seeking ALL clients out of desperation to make her business work.Adding to the desperate for clients vibe, Katy wasn't charging her worth, not even close.If you want to know where Katy is NOW after the Blueprint program (trust me, you do!). Tune in to today's episode for Katy's amazing transformation!! And, if you've been wondering when is the right time/situation to increase your prices or how to say no...today's episode I will answer these EXACT questions for you.Round 2 of the Boost
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Ep. 126 | Creating Packages that Sell (Simplifying + Differentiation)
13/05/2021 Duración: 20minSend us a textToday's episode is all about creating packages that SELL.- You've got your business up and running- You've chose a niche & went ALL in with it- You're getting inquiries, but you're not sealing the dealIf this resonates, it's likely because your packages aren't speaking to YOUR audience, and today's episode is for YOU!I'm talking about simplifying your packages & going from being an option to being the BEST option for your potential clients. Round 2 of the Boost Your Bookings Bootcamp kicks off in June!!Here are a few things we'll be covering during this Bootcamp:- The Key to Growing Your Business- How to Stand Out in a Saturated Market- Client Experience- Pricing Mistakes You're Probably Making- Marketing Myths You're Believing + How to Land Your Next ClientCome join me for a week-long Bootcamp where we will go in-depth on these strategies!Save your seat here: www.brookejefferson.com/bootcamp Are you wondering if you'll be
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Ep. 125 | How Shelly Skyrocketed Her Income and Impact using the Blueprint Business Framework
10/05/2021 Duración: 30minSend us a textI am so excited to introduce you all to one of my Blueprint students today...Meet Shelly. Shelly is a family photographer located in Portland, Oregon.Shelly started the From Broke to Booked Blueprint Program wanting to GROW. She was lacking confidence in her work & her marketing strategy. She wasn't getting consistent bookings.And, quite frankly, she wasn't putting in her full effort, either. If you want to know where Shelly is NOW after the Blueprint Program, make sure you tune in!In this episode, I also do some 1:1 coaching with Shelly, if you've been wondering how I would personally handle a difficult client OR what I do when a client avoids payment, today's episode answers these EXACT questions.Round 2 of the Boost Your Bookings Bootcamp kicks off in June!!Here are a few things we'll be covering during this Bootcamp:- The Key to Growing Your Business- How to Stand Out in a Saturated Market- Client Experience- Pricing Mistakes You're Probably Making- Marketin
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Ep. 124 | Your 30 Day Roadmap to Book More Clients
06/05/2021 Duración: 29minSend us a textIf you're a new photographer or perhaps a seasoned photographer coming out of a slow season...today's episode is for YOU!I'm giving you a 30-day roadmap to book more clients: - GOAL SETTING(Not just your average dreamy kind of goals)- INCOME GOALS + HOW MANY SESSIONS YOU NEED TO BOOK- MARKETING TACTICS(Not just basics for any business owner, but strategies that work for photographers!)-HOW TO SHOW UP ON SOCIAL WITH ONE FOCUS & ONE PLATFORMAnd, I'm walking you through how to ACTUALLY book those clients, too!Today's episode is JUICY, so make sure you grab your pen & paper. I'm throwing in a couple of surprises, too! Loving this podcast? Come join us in the NEW Photographer Community on Facebook.Oh! And, if we're not already connected on Instagram, you can find me here @brookejanaephotographyDID YOU HEAR?!Are you looking for increased bookings, more profit, & a boost confidence in your photography business? I'm so excited to announce that the Pass
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Ep. 123 | Quit Holding Yourself back From Your Success (Put Yourself out There)
03/05/2021 Duración: 12minSend us a textToday's episode is short & sweet. Here's some tough love for my overthinkers, my photographers that are lacking confidence and those of you that are stuck in the comparison tunnel. Today, I'm giving you permission to do this ONE thing to stop overthinking, to help boost your confidence & to get you out of that comparison tunnel...If you're needing a little boost in motivation, today's episode is for YOU!Today, you're leaving this episode taking action! The Boost Your Bookings Bootcamp will be launching again in June!!Here are a few things we'll be covering during this Bootcamp:- The Key to Growing Your Business- How to Stand Out in a Saturated Market- Client Experience- Pricing Mistakes You're Probably Making- Marketing Myths You're Believing + How to Land Your Next ClientSave your seat here: www.brookejefferson.com/bootcampLoving this podcast? Come join us in the NEW Photographer Community on Facebook.DID YOU HEAR?!Are you looking for increas
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Ep. 122 | Why I Switched to this Gallery Hosting Platform + Why You Should Too
29/04/2021 Duración: 50minSend us a textTHE SECRET IS OUT!!Today, I have Gavin Wade, the founder & creator of CloudSpot on the show and I'm so excited to finally reveal to you all that I've switched my gallery hosting platform to CloudSpot and why YOU should consider switching as well!!We're talking about all the benefits & features inside CloudSpot. Plus a preview of all the new features to come!!- Branding- Personalization- User Friendly- High-End Client Experience- Time Saver- Modern + Customization- AutomationIf you don't currently have a streamlined & professional way to deliver your clients' images OR you need a platform with advanced features to truly stay on brand & deliver an AMAZING client experience, this is the episode for YOU!Click here to give Cloudspot a try!Loving this podcast? Come join us in the NEW Photographer Community on Facebook.Oh! And, if we're not already connected on Instagram, you can find me here @brookejanaephotographyDID YOU HEAR?!Are you looking for increas
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Ep. 121 | Building Clientele, Scouting Locations, Finding Confidence as a New Photographer, + Encouraging Clients to Follow Your Styling Advice
26/04/2021 Duración: 23minSend us a textToday's episode is jam-packed with tips & tricks for building clientele, scouting locations, getting clients to follow your styling advice & finding your confidence as a new photographer! I'm diving into all the things with actionable steps for you take!- How to start building your clientele- How to scout locations, while keeping your style & vision in mind- How to plug images into your style guide when you don't have the images or a client closet- How to stay organized, creative and find your confidence as a new photographerIf you're in the beginning stages of your photography business or you feel as if you're starting all over because of 2020...This episode is for YOU!Episode mentions:Buzzsprout: Are You Suffering From Shiny Object Syndrome? Interview With My Business Coach Stefanie GassBuzzsprout: How to Run a Successful Model Call + Get Booked for SpringBehind the Scenes: Maternity Session BundleRound 2 of the Boost Your Bookings Bootcamp kicks off in Jun
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Ep. 120 | Your Photography Business Serves a Greater Purpose Than Just Taking Great Images (Featuring Stefanie Gass)
22/04/2021 Duración: 15minSend us a textToday's episode is a snippet from an hour-long training I hosted inside my Blueprint Program with my friend, mentor, and former Business Coach, Stefanie Gass.We're talking about how your photography business serves a greater purpose than just taking great images. When you tap into that purpose, you build connections and gain clients.People work with people because they like them...So, take your branding deeper than the aesthetic & connect with people!It's so much more than the product or service you're offering.Today's episode is meant to inspire you & encourage you in your purpose & business.This episode will either be a treat or a teaser for you...Either way, you'll take something away from it. If you leave this episode feeling like you've been teased...Join me & the 80+ photographers inside the From Broke to Booked Blueprint ProgramYou'll not only get immediate access to the FULL training from today's episode, but you'll also r
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Ep. 119 | How to Grow Your Following in 20 Minutes a Day
19/04/2021 Duración: 17minSend us a text"Brooke, how do I get in front of more people, how do I book more clients and how in the world do I grow my social media following?"Sound familiar -- it's something I get asked ALL the time inside the Social Selling FB Group.Before, we kick off today's episode -- let me preface with your follower count should not be something you're obsessing over, remember...QUALITY OVER QUANTITY!! In today's episode I'm giving you 2 strategies that I use for my own social accounts to actively grow my following, build community and engage & build relationships with clients & prospective clients. Strategy #1: Are you certain you're showing up on your platform of choice the right way?Strategy #2: You have to give in order to receive. If you're not confident in your social media presence, I've created a mini course just for you in mind: Selling on Social: Exposing the Strategy, you can grab it here: www.brookejefferson.com/socialmediacourseAnd, in case you
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Ep. 118 | Are You Coachable? (The Difference Between Photographers Who Succeed and Those Who Don't)
15/04/2021 Duración: 14minSend us a textHere comes some tough love...Those that succeed are those that are coachable. The students that come into the Blueprint that are ready to learn and implement are those that experience win after win. Investing in yourself & your business is SO important, but something that I'm noticing is that a lot of you are quick to invest, you're quick to learn, but you are SLOW to take action & implement! If you're not willing to implement, if you're not willing to accept the feedback you receive or take action on the strategies you're given -- you're not going to succeed. Step #1: INVESTStep #1: IMPLEMENT (this is where your return on investment comes!)I want each & every single one of you listening to this episode to be successful. I want you to have a profitable, purposeful photography business. I want you to be able to pay your bills & have a cushion for comfort. I want you to be the BEST photographer & human being you can be! Today's episode was ins
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Ep. 117 | Are You Treating Your Business Like a Hobby?
12/04/2021 Duración: 24minSend us a textAs photographers, we're all playing on different fields...In today's episode, I'm diving into what separates you as a hobbyist or a business owner.The first question, I want you to ask yourself is: How long have you been running your business?As you listen to today's episode, reflect on that question.Mindset is one of the MAJOR things that sets the hobbyists and business owners apart.With that in mind, answer the following questions:- What do you tell people you do -- whether you have a full-time job or not, do you mention that you're a photographer?- Do you have an exit plan? For example: I have until this date to make this work or I'm throwing in the towel.Actionable things that separate the hobbyists and business owners:- Are you running your business legally?- Are you avoiding processing fees with legitimate payment processors?- How are you delivering your clients' galleries?- How are you communicating with your clients?- Do you have boundaries in place? Do
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Ep. 116 | Why You Should Share Sneak Peeks + How it Drives More Clients to My Business
08/04/2021 Duración: 29minSend us a textThis topic is so controversial in the photography world...Sharing sneak peeks...The truth is, we live in a society where we're trained to love instant results, everyone has that "I need it RIGHT NOW" mentality. Thank you Netflix, Amazon Prime, grocery pick-up, food delivery etc...In today's episode, we're talking all about why you should share sneak peeks + I'm telling you how sharing sneak peeks drives more clients to MY business.We've all had our own photos taken at one time or another, think back to that time, when the session was all said & done, you came off that with such a natural high & you didn't want to wait -- guess what -- your clients don't want to wait either. They're coming off that same high from their session.This doesn't mean you have to rush home & make edits happen to share your sneak peeks the night of the shoot -- for many of us, that's not a reality -- hello, family life & other obligations.In to
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Ep. 115 | 3 Ways to Jump Start Your Spring Calendar
05/04/2021 Duración: 10minSend us a textYou're coming out of slow season & you're ready to start taking on bookings for the Spring.Not sure how to successfully do this?In today's episode I'm giving you THREE ways to jump start your Spring Calendar!Here's the thing, I don't want you to do all 3 of these things, though.I want you to identify which one of these is going to be best for YOU & YOUR business.#1 MODEL CALLThis is a great option for you if you're:- Beginning of your business & need clientele- You have a new skill set & need creative control (new niche, client closet, new editing style)If you haven't listened to Episode #110, do that! It's a deep dive into how to successfully run a model call with my exact framework.#2 MINI SESSIONThis is a great option for you if you're:- Trying to drive traffic for your full-price sessions- Get more eyeballs on your work & create testimonials of your client experienceSome ideas for mini sessions are: Family Spring Minis, M