Iabc Podcast

In Under 10: Guiding Principles for the Ethical Use of AI As a complement to the association’s Code of Ethics, IABC recently released Guiding Principles for the Ethical Use of AI by Communication Professionals. In this first edition of “In Under 10,” Kristin Frankiewicz, IABC content manager, sits down with Simon Murphy, a member of the IABC Ethics Committee, to learn more about these principles. Tune in as Murphy shares how the principles were created, the importance of the human-led element in these new guidelines, how they’re intended to be used and more.  ++++++++++++++ Simon Murphy is head of business marketing for Edelman in Asia Pacific (APAC). An adept corporate affairs and communications specialist with over 25 years of international experience, Murphy brings hands-on commercial understanding of the many reputational issues faced by industry today. In his current role, he focuses on delivering the strategy for integrating Edelman’s business to business offerings and programs across practices, se

When it comes to brand-building, the communicator is well-equipped to not only manage that of their organization or clients, but their own brand as well. So what does that look like in practice? Miri Rodriguez, senior storyteller at Microsoft, offers her insight and sage advice to “date the brand and marry yourself.” IABC Content Manager Kristin Frankiewicz sits down with Miri to learn more about her role at Microsoft, the journalistic approach she takes as storyteller, smart ways to use artificial intelligence while blending a human touch, why building your own brand matters and more.  Miri Rodriguez is a globally recognized storyteller, bestselling author of “Brand Storytelling” and owner of Be Mindful Be Happy. Rodriguez brings 15+ years of expertise, valuable industry and consulting insights matched with a lighthearted and authentic delivery approach. She has earned several awards in digital marketing and customer experience and is ranked as top in-demand speaker at leading industry conferences around

In the latest episode of PodCatalyst, Peter Finn, IABC executive director, sits down with Maliha Aqeel, IABC chair, Kamyar Naficy, IABC vice chair, and Danielle Bond, IABC past chair (2021-2022) to discuss the year ahead. This conversation has something for everyone: how comms pros can wield influence in the C-suite and within their own teams, the importance of tapping into geopolitics, what it means to be a communicator in a post-truth world, influencers they’re following in the new year, a caveat against algorithms, Wordle vs. Connections — and so much more! Tune in to this lively roundtable discussion and tap into just a few of the minds of IABC’s past and present leadership. +++++++ Maliha Aqeel, PMP, SCMP, MC, is chair of the IABC International Executive Board (IEB) and the founder and CEO of The Ideas Collective Inc., an independent consulting firm bringing brand purpose to life through content, customers and culture. She has worked in corporate and agency roles for almost 20 years, connecting the d

In the latest episode of PodCatalyst, Peter Finn, IABC executive director, sits down with Mike Klein, founder of #WeLeadComms. Mike is a season comms pro and champion of the profession. In 2021, he created #WeLeadComms to recognize everyday achievement in the field. To date, he’s shone a light on more than 600 communication leaders. Tune in as Mike shares what he’s learned through this work and the partnership between IABC and #WeLeadComms in 2024. Plus, get his take on megatrends for the new year and how communicators can set the agenda — from leveraging cost-effective and transformative approaches to technology, to finding alignment between communication and pressing issues like decarbonization and climate. Mike Klein is a communication consultant, based in Iceland, who focuses on strategic communication, research, and measurement. He is also the founder of #WeLeadComms. With more than 20 years of experience in internal communication and an additional decade in politics and public affairs, Klein has work

Martha Muzychka was named an IABC Fellow in 2019, acknowledging her decades of service to the profession and excellence in the field. Peter Finn, IABC executive director and host, sat down to talk with Martha about what led her to an entrepreneurial career, observations from her experience as a Gold Quill evaluator, what it means to join the ranks of IABC Fellows, trends she’s keeping a pulse on as we continue to move into a post-pandemic phase of work and life, and more. LINKS *Social Media* https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/ *IABC Websites* https://www.iabc.com/| https://catalyst.iabc.com/ *IABC Fellows Designation* https://www.iabc.com/Career/Awards/Fellow-Designation *IABC Member Directory* https://members.iabc.com/Directory Martha Muzychka, ABC, MC, IABC Fellow, is an award-winning, experienced communicator and policy researcher with more than 30 years of expe

Josie Cox is a global journalist with a long held interest in business, power, workplace culture and gender. As author of the upcoming book, “Women Money Power” (March 2024), Josie sat down with IABC Executive Director Peter Finn to talk about the work she’s done to uncover the stories of women who have been instrumental in driving significant legal, social and political transformations in modern history.   Tune in to learn more about Josie’s research on gender equality, her thoughts on addressing the current gender gap in workplace leadership, the impact on career advancement for working parents as remote work becomes the norm, the role communicators must play in influencing the narrative of financial empowerment and more. LINKS *Social Media* https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/ *IABC Websites* https://www.iabc.com/| https://catalyst.iabc.com/ *More information abo

Linda Rutherford, chief administration and communications officer at Southwest Airlines, joins IABC Executive Director Peter Finn PodCatalyst to talk about her 30+ years with the company and the changes she’s seen in the field along the way. After a pivot from journalism, Rutherford grew her PR career and climbed the ranks to where she is today. Tune in to learn how she’s watched tech become a disruptor in the field, helped lead Southwest’s years-long, intentional approach to creating a more inclusive culture, a closer look at how her team manages ESG, lessons learned from the 2022 holiday flight delays, her take on a watchful approach to artificial intelligence and more.   LINKS *Social Media* https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/ *IABC Websites* https://www.iabc.com/| https://catalyst.iabc.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show

While AI excels at word predictions and learns from existing content, it lacks empathy, emotion and sometimes accuracy. This is where communicators shine, leveraging the technology as one tool in their toolbox rather than a one-stop solution. Tune into this episode of PodCatalyst to hear from Jared Curtis, senior director of corporate communications at Maximus, Inc. as he sheds light on his team’s practical application of AI, backed by extensive research and surveys he recently conducted. LINKS *Mentioned in this episode* https://www.iabc.com/About/Purpose/Code-of-Ethics | https://news.mit.edu/2023/study-finds-chatgpt-boosts-worker-productivity-writing-0714 | https://economics.mit.edu/sites/default/files/inline-files/Noy_Zhang_1_0.pdf | https://www.science.org/doi/10.1126/science.adh2586 | https://www.iabc.com/Portals/0/AIWritingAssistantResearchPaper__FINAL_April23.pdf?ver=10zqKA0qlrABtQZ6PYI8oQ%3d%3d | https://www.iabc.com/Portals/0/CorpComms_AI%20Adoption%20Principles_FINAL.pdf?ver=OgHe15xlWzUs9UTDSw85

Managing reputation in today’s polarized world is not unlike solving a Rubik’s Cube — each move is connected and one step impacts the next. This is lens through which USC Annenberg viewed the findings of their 2023 Global Communication Report. In this episode of PodCatalyst, Fred Cook, chairman emeritus at Golin and director of the USC Center for Public Relations, offers insight into the report. Learn how the landscape of reputation is changing rapidly for communicators, why being “woke” is interpreted by different audiences, ways the recommendation generation is creating a paradigm shift in endorsement strategies and more. LINKS *Mentioned in this episode* https://annenberg.usc.edu/research/center-public-relations/global-communication-report | https://youtu.be/ljSoitzMWb8 *Social Media* https://www.linkedin.com/in/fredhcook/ | https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/

Zaria Parvez, global social media manager at Duolingo, joins PodCatalyst host and IABC Executive Director Peter Finn to share her outstanding journey on TikTok. With her creative and interactive approach, Zaria has made Duolingo a prominent figure in the TikTok community, particularly among Gen Z and with over 6.7 million followers and counting. This episode explores how creative freedom and trust have been instrumental in Duolingo's success, as Zaira's ability to connect with the platform's younger audience has propelled her to new heights and made her a role model for others. Parvez will lead the session “Keep it Simple Stupid: Duolingo’s Guide to Calculated Risk on Social” at IABC World Conference 2023, 4-7 June in Toronto. Tune in today for a preview of this can’t-miss discussion. LINKS *Mentioned in this episode* https://www.tiktok.com/@duolingo?lang=en | https://twitter.com/adage/status/1518762052596162563 | https://wc.iabc.com/ *Social Media* https://www.linkedin.com/in/zaria-parvez-64

In the latest episode of PodCatalyst, Eli Carmona, communication specialist at The 519 and World Conference 2023 speaker, talks about the critically important role communicators play in supporting trans and gender-diverse communities through their work. They share how design can help break stereotypes, their experience navigating difficult conversations with clients around inclusivity, the importance of doing research to avoid pinkwashing and more. IABC World Conference 2023 takes place 4-7 June in Toronto. Don’t miss Eli’s session, “The Communicator's Guide to Gender Diversity and Inclusion.” LINKS *Mentioned in this episode* The 519: https://www.the519.org/ | World Conference Registration: https://wc.iabc.com/ *Social Media* https://www.linkedin.com/in/ed-cook/ | https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/ *IABC Websites* https://www.iabc.com/| https://catalyst.iabc

Can change bring joy? Ed Cook, co-founder of The Change Decision, believes so — and has years of experience and the data to back it up. Tune in to the latest episode of PodCatalyst, where Ed discusses how change can drive energy, boost morale and make people feel more connected to their work. Prior to co-founding The Change Decision, Ed worked at a major U.S. bank. In this episode, he shares how he found himself leading a project that was over budget and past deadline but was able to use change management tactics to turn around morale and improve the company’s culture. Today, Ed focuses on academic research to determine what joy at work means and helps companies implement it, whether they’re a team of three or 300.  LINKS *Mentioned in this episode* ⁠https://www.thechangedecision.com/⁠| ⁠https://www.npr.org/series/423302056/hidden-brain⁠ *Social Media* ⁠https://www.linkedin.com/in/ed-cook/⁠| ⁠https://twitter.com/iabc⁠ | ⁠https://www.linkedin.com/company/iabc/⁠| ⁠https://www.facebook.com/IABCWorld⁠ | ⁠https

Generative artificial intelligence (AI) remains one of the hottest topics of 2023 and is changing the way businesses think about content creation. Who better, Alex Sevigny argues, than the communicator to lead this charge? Long before it was trending, Sevigny, an associate professor at McMaster University, has been interested in the power of AI and how communicators can harness its power. In this episode of PodCatalyst, he sits down with IABC Executive Director Peter Finn to discuss how AI can help PR scale, the power of quantifying a digital life, training opportunities and gaps left by AI, what the next generation of communicators need to learn and more. Sevigny will be part of a panel, “Generative Artificial Intelligence: The Communicator’s New Best Friend?” at IABC World Conference 2023, 4-7 June in Toronto. Tune in today for a preview of this can’t-miss discussion. Alex Sevigny is an associate professor of communication studies and communications management at McMaster University, where he co-founded

Returning for a second year, Chris Lee shares insights from the 2023 Gallagher State of the Sector report. Tune in as he and IABC Executive Director Peter Finn discuss trends around belonging and culture, a results-only work environment, how communicators can retain their role as strategic partner and more. Want to hear more from Chris? Join him at the IABC World Conference in Toronto, 4-7 June, as he and Pinaki Kathiari (CEO, Local Wisdom) present “Why Does It Feel So Wrong to Be Human at Work?” Chris Lee is the vice president of communications for Gallagher’s employee communication and employee experience practice in Canada and is an expert in building brands that stand out and achieve a purpose. He is a regular speaker at industry events, including IFEBP, HRPA, Conference Board of Canada, WorldatWork, CPBI, and InnovateWork. He will be a featured speaker at this year’s IABC World Conference in Toronto. He’s also written insightful pieces for Benefits Canada, Canadian HR Reporter, HR Director magazine, Plan

As Twitter shifts under new leadership and platforms like TikTok continue to emerge, what is the state of social media for communicators? We spoke with Slma Shelbayah, chief marketing and communications officer at Yardstick Management, to gain her perspective on this evolving landscape. Plus, learn how her seven-year tenure as a journalist at CNN helped laid a foundation for her role in the C-Suite, her strategic approach to helping clients achieve greater representation across diversity of thought and why she believes intentionality precedes everything. LINKS *Episode* Referenced in this episode, Business Insider interview featuring Slma Shelbayah: https://www.businessinsider.com/communications-expert-on-the-impact-of-elon-musk-buying-twitter-2022-4 *Social Media* https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/ *IABC Websites* https://www.iabc.com/| https://catalyst.iabc.com/ ---

If you search ESG on Google, you’ll get about 436 million search results. The term (environmental social governance), while not new, has been gaining traction in recent years. We spoke with Kamyar Naficy, who’s been following this business framework for the better part of two decades. In this episode, he helps us unpack what ESG really means, opportunities for business communicators to lead the conversation, ways companies can strategically find their purpose within ESG and more. Naficy contributed to the Trend Watch paper on ESG, which can be read online here: https://catalyst.iabc.com/Articles/esg-communicating-the-greater-good LINKS *Episode* https://catalyst.iabc.com/Articles/esg-communicating-the-greater-good *Social Media* https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/ *IABC Websites* https://www.iabc.com/| https://catalyst.iabc.com/ --- Send in a voice message: https://a

Stephanie Speck has had a fascinating career, working in more than 23 countries across the world. While she was a soprano diva early in her career, Speck soon shifted gears and became a first responder during the Indian Ocean tsunami in 2004. Her passion for development work in change communication and crisis response took flight. She has since built her career working on some of the world’s most complex issues, including advocacy initiatives for the United Nations Office for Disaster Risk Reduction during the COVID-19 pandemic. Tune in to learn more about Speck’s deep curiosity, the insights she’s gained and where she believes communicators can make the biggest difference when solving today’s most pressing challenges. --- Send in a voice message: https://anchor.fm/iabc/message

This episode of PodCatalyst is republished as an encore of the April 2022 interview featuring Dr. Lilian Ajayi-Ore. Revisit the episode in anticipation of Dr. Lilian's upcoming, three-part webinar series on digital acumen for business communicators. Learn more and register for the webinar series.  Dr. Lilian Ajayi-Ore has had a rich, remarkable career that spans work with the United Nations, the creation of the award-winning Global Connections for Women Foundation (GC4W), teaching the next generation of communicators at Columbia and NYU, and so much more. In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Dr. Lilian, who hosted the IABC World Conference 2022 digital communications strategy masterclass, “Six ways to sharpen your digital acumen with leading digital marketing executive and data scientist.” Tune in to get Dr. Lilian’s perspective on the latest trends in digital communications, her advice for aspiring solopreneurs, her observations from the classroom, how GC4W b

Charlene SanJenko is a two-time Founder, Impact Producer, and Modern-Day Medicine Woman — and media is her medicine. She’s taken her background in impact investing and applied it to advertising, asking the question “What if we brokered impact media deals like we do any other business deal?” In other words, how can advertising dollars shift toward more progressive goals that do good for society? Tune in as she sits down with IABC Executive Director Peter Finn to discuss her company, reGEN media, the role communicators can play in regenerative media and more. As part of her work, SanJenko is conducting market research through the “50 Fabulous Brands” campaign. Learn how some brands are shifting into a more progressive advertising space and where others can help fill in the gap when it comes to impact advertising. Learn more about Charlene and what sparked this campaign in the Catalyst article, “Walk the Walk and Talk the Talk — Will Your Brand Shift-to-Lift?” || LINKS *Episode* https://catalyst.iabc.com/Article

EDITOR’S NOTE: This episode briefly discusses how companies might respond in the wake of Roe v. Wade being overturned, and was recorded prior the U.S. Supreme Court’s decision to do so on June 24. According to the USC Center for Public Relation’s 2022 Global Communication Report, “The Future of Corporate Activism,” 85% of PR professionals believe business can play a meaningful role in addressing the polarization that’s being experienced today. IABC Executive Director Peter Finn sat down with Fred Cook, chair emeritus at Golin and director for the USC Center for Public Relations, to dive into this report. Tune in to learn more about what opportunities this affords communicators, Cook’s observations of the next generation based on his work at USC, strategies to meaningfully engage in corporate activism, companies that are setting the standard and more. Access the report online here: https://annenberg.usc.edu/research/center-public-relations/global-communication-report || LINKS *Episode* https://annenberg.usc.ed