Iabc Podcast

In Under 10: Guiding Principles for the Ethical Use of AI As a complement to the association’s Code of Ethics, IABC recently released Guiding Principles for the Ethical Use of AI by Communication Professionals. In this first edition of “In Under 10,” Kristin Frankiewicz, IABC content manager, sits down with Simon Murphy, a member of the IABC Ethics Committee, to learn more about these principles. Tune in as Murphy shares how the principles were created, the importance of the human-led element in these new guidelines, how they’re intended to be used and more.  ++++++++++++++ Simon Murphy is head of business marketing for Edelman in Asia Pacific (APAC). An adept corporate affairs and communications specialist with over 25 years of international experience, Murphy brings hands-on commercial understanding of the many reputational issues faced by industry today. In his current role, he focuses on delivering the strategy for integrating Edelman’s business to business offerings and programs across practices, se