The P.t. Entrepreneur Podcast

Today's episode is taken from a video my business partner, Yves Gege, did on his Instagram and it's all about creating engaging online content. We've been getting a lot of questions about this and thought we should address it. It all starts with finding the problem and delivering a solution. Check out Yves Instagram: @ptbiz Not a member of the PT Entrepreneur Facebook Group? Follow the link below! https://www.facebook.com/groups/ptentrepreneur/  

Today's episode is with myself and Yves Gege and it was taken from another Facebook Live from our PT Entrepreneur Facebook group. If you have not already joined the group, please head to the link below to join 3,200 of your fellow PT Entrepreneurs! Yves and I get into some of the books that inspire us as entrepreneurs and business owners. We see books as a way to gain valuable information and a very low cost and wanted to share some of our favorites with you all today! PT Entrepreneur Facebook Group: https://www.facebook.com/groups/ptentrepreneur/

Today's episode is a follow-up to episode 310, 'Why Is The Start So Hard', so if you have not listened to that episode please go ahead and do so. This episode is a follow up to the same person I was having a conversation with and what is cool about this episode is you get to hear some of the gains he is making in his business. You can hear a change in the tone of his voice and notice that he has been working on some of the right things. I think you will enjoy hearing these successes he has had.

Today's episode is a book review I am going to do on a classic book by Ernest Hemingway and some lessons I have learned from it. That book is The Old Man and The Sea and it tells the story of a battle between an aging, experienced fisherman, Santiago, and a large marlin.  Enjoy! Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

We had a question come through our Athletes' Potential Instagram account and this had to do with certifications as a clinician. How much do our patients care? Is it really worth obtaining and keeping all of these certifications and how much do they really matter. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

On today's episode, I had the chance to chat with my business partner, Yves Gege, and discuss his background, how he transitioned from an insurance practice to a cash practice, and some of the other entrepreneurial ventures he has been able to get in to. Reach out to Yves: Via Instagram: @ptbiz Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Today, I have an interesting case study and I think it's something that some of you may subconsciously be dealing with. This view of how you see things can be very detrimental to your success and today I wanted to shed some light on this. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Today's episode is a clip from a call in our Clinical Rainmaker coaching group. We do these calls every week and we get into what's really going on primarily from a marketing standpoint. Something that often comes up during these calls is where people stand from a mental standpoint and how they are managing this while trying to grow their business. I hope that gives this episode some context and I appreciate you taking the time to listen! Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

On today's episode, we are talking coaching and it's something that I have been doing for a while. It is a blast for me getting to coach people up on improving their businesses and it is something I truly love doing. I appreciate you all taking the time to listen to today's episode and I hope you get a lot out of it!   Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

What is up, everyone? Today's episode is directly from Episode #216 from The Movement Maestro. If you did not hear this episode from Maestro On The Mic #216, you won't want to miss it again! The only difference between the most successful people in the world and yourself is mindset. Your thoughts, emotions, and actions are all connected. In order to become the best marketer and salesperson possible—and to ensure you always have clients, be it in-clinic, or your own business—you have to control your thoughts, and believe that you can and you will accomplish everything you’ve ever set your mind to. Check out Maestro On The Mic Podcast below: https://themovementmaestro.com/type/audio/ Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Let's talk real for a second. Are you struggling to get the right patients in the door? Feel like you're shouting into the void? Chances are, your niche and messaging might be too damn broad. In this episode, I'm diving deep into why saying "I help everyone with pain" is basically like having a Honda Pilot. Yeah, anyone can work on it, but it doesn't stand out, and you can't charge premium for it. We're talking about becoming the specialized, lifted Tacoma mechanic or the CT surgeon of the PT world: the exact right fit for a specific problem. I break down how getting crystal clear on WHO you help and HOW you help them is the key to attracting your ideal clients, building trust, and ultimately, growing a more successful practice. Stop confusing people and start connecting!

Ever feel like you're grinding away, maybe even getting burnt out in the traditional PT model or that high volume clinic? Thinking about making the leap to your own cash practice, maybe starting it as a side hustle, but not sure how to make it work or when to go all in? Well, you gotta listen to this episode. I sat down with one of our awesome Mastermind members, Ziad Dahdul from Ignite Phyzio and Sports Performance out in Orange County. This dude is the real deal: sharp clinician, super high emotional intelligence, and he's navigated that exact journey. We dive deep into his story, from starting as a side hustle while working per diem home health (and knowing when that safety net becomes a trap!), to building a thriving practice focused on a killer niche: ACL rehab for busy working professionals. Plus, we get into the weeds on building relationships that actually drive referrals and why genuinely giving a damn about people is maybe the best business strategy there is.

In this episode, I sit down with Chelsea Matthews, founder of Catalyst Physical Therapy and Performance in Nashville. We dig into what it really takes to build a cash practice from scratch, especially when you are wired more like a visionary than an integrator. From bartending with zero business background to building a gym-based PT practice that is moving toward 90 percent digital, Chelsea shares her journey, her systems (and mistakes), and how she is learning to scale without burning out. We also talk about niching down into runners, CrossFitters, and how to stay focused when you have a million ideas but not enough time.

Are your virtual offers falling flat? Are you just defaulting to "telehealth" because it's easy or billable, but finding clients aren't really biting? People don't always want telehealth; they want their problem solved. In this episode, I break down how to ditch the standard telehealth model and create "productized services" that actually sell. We're talking about packaging your expertise into irresistible virtual offers that position you as the solution, not just another PT session. This is huge for standing out and boosting your digital revenue, especially right now.

Ever thought about ditching the traditional clinic grind and maybe, just maybe, starting a PT practice in your own garage? Sounds crazy, right? Well, Tim and Jess did exactly that. In this episode, they pull back the curtain on how they built a successful cash pay practice literally out of their home gym in Kansas City. We dig into how they manage working together as a couple, their killer local networking strategies (shout out to Jess!), and how they built a business that gives them the freedom to actually live their lives and be there for their family. If you're burned out and looking for a different path, you gotta hear their story.

Alright team, let's talk about getting comfortable. Sounds nice, right? Wrong. Comfort is where progress goes to die. If you feel like you've hit a plateau, maybe you're just a little too settled in. In this episode, I break down this idea of "Killing Comfort," something my business partner Jared Moon covers in his killer new book. We dig into why embracing the suck, focusing on the process, and doing the hard things day in and day out is the real key to leveling up, both as a clinician and as a business owner. I share how this mindset shaped my own path and how you can use it to push past your limits.

Today I've got Danny Laughlin from Laughlin Performance and Physical Therapy in Overland Park, Kansas on the show. Danny's a great example of someone who had a solid, primarily in network hybrid practice but saw the writing on the wall. We dive into how he's strategically shifted away from those crappy insurance contracts, dramatically increased his revenue per hour, and built out more cash based performance and wellness options. We also get into how the recent craziness pushed him to finally launch the digital side of his business he'd been planning for years. Lots of great insights here for anyone navigating the hybrid world or looking to boost their cash services.

Today we're ditching the theory and getting super tactical. If you've got more time than money right now and need to get clients without burning cash on ads, this episode is your playbook. I'm breaking down the straightforward, no fluff strategy we've used and seen work time and time again. It boils down to creating the right content, actually talking to people, and figuring out what they'll pay for before you build it.

Quick heads up before we dive in, the audio on this one had a few hiccups cause of connection issues, but stick with it because the content from Clay and Emily Jones is pure gold. Might be one to listen to with headphones, not just in the car. These two are absolute rockstars from 901 PT in Memphis, Tennessee. They've been in our mastermind for years and watching their growth has been incredible starting with just Clay, now they just brought on their fifth clinician. All 100% cash, in a city like Memphis. It’s proof of what’s possible when you focus on the right things. We talk about their journey from Clay being frustrated in traditional settings, to bootstrapping the practice (literally Clay doing home visits out of his car), Emily jumping in with her marketing background, and how they've built such a strong team and culture.

Quick heads up, if you're scrambling trying to figure out how to take your PT skills online right now, we got you. We've been doing this for years. Let's jump on a free 45 minute call and strategize how you can make digital visits and remote programming work for you. Head to physicaltherapybiz.com/call. It's free, let's figure it out together. Alright, let's talk sales. Had a call today with one of our Mastermind members really struggling with this, losing people on the front end, and honestly, it can derail your whole business. Here's the deal: sales isn't some mystical dark art. If you're a clinician, you already have the core skill set. Think about it: sales is basically a subjective exam. You're diagnosing a problem, asking questions, listening, and helping someone get clear on where they are and where they want to go. This episode breaks down how to reframe "selling" into "diagnosing" so you can use the skills you already have to confidently communicate your value and help more people.