The P.t. Entrepreneur Podcast

I was joined by Yves early this morning. We're recapping our quick trip out to Denver for CSM, well, kinda. We skipped most of the conference but hosted a killer happy hour and hit the slopes in Breck. It was awesome connecting face to face with listeners, mastermind members, and students. We noticed a big trend: younger clinicians are way less afraid to jump into their own thing right out of school, valuing work life balance differently. But, impatience can be their kryptonite and you still need those clinical reps and life experience to truly connect and get results. We also talked about clinic "saturation" (it's a myth, think about how many gyms exist!), finding space, the easier cash based conversation these days, and why figuring it out alone is the slow, painful, and potentially relationship ruining way versus getting help.

My son hit me with a deep question this morning: "Dad, if money is just paper, why is it valuable?" Good question, right? It's valuable because we agree it is. That got me thinking how many other things in our lives, especially our own limitations, are just things we've agreed are true, often because of the people around us? Today, we're digging into mindset. Those boundaries you think you have? They're mostly made up, just like the temperature scale or the value of a dollar bill. Stop letting negative people or colleagues who haven't done shit define what you're capable of. Surround yourself with people who push you, believe in you, and watch how your own self belief skyrockets. It takes time, like training, but breaking those mental barriers is the key to unlocking your potential.

Got back from CSM and noticed a big gap many practice owners have: focusing only on new patients. Today, we're diving deep into continuity options and the key to stable recurring revenue and a less stressful business. I'll break down three powerful ways to keep clients engaged long term, boosting your bottom line and their results.

Ever feel like you're hitting a wall trying to sell your services? Maybe you think switching things up, like going digital instead of sticking with in-person, will solve the problem. I recently chatted with one of our mastermind members who felt exactly that, struggling with price objections and lacking confidence. But here’s the raw truth: your limitations, especially around confidence and communicating value, will follow you wherever you go. Changing the arena doesn't change the player. This episode breaks down why avoiding your weaknesses is the worst strategy and how facing them head on is the only way to truly grow your business and yourself.

This week, I got to flip the script and interview my buddy Jared Cooper, who actually just interviewed me on his own show, the Physio Mission Podcast. Jared's a PT entrepreneur running both a brick-and-mortar practice, Moment Physical Therapy in New Jersey, and a digital business, Physio Secrets, teaching clinical skills. We dive into how he balances it all, his journey from martial arts and film to fitness and PT, and his unique engineering inspired approach to teaching through simple frameworks. We talk about the huge gap in soft skills training in PT school, why digital businesses can be tougher to start than physical ones, and why focusing on homeostasis is key to patient success (shoutout to Florence Kendall!). Lots of gold in this one. Find Jared at Physiosecrets.com.

On this episode, I'm diving into something super important but easy to overlook when you love what you do: taking care of yourself. It's easy to get addicted to the progress and the work, especially when you're passionate about building your practice. But that passion can lead straight to burnout if you're not careful. I share my own struggles with hitting a wall, how multitasking crushed my nervous system, and the steps I'm taking now like using objective data like blood tests and a Whoop band to stay healthy for the long haul. Because let's face it, you're no good to your business, your family, or your patients if you run yourself into the ground. This is a marathon, not a sprint.

Had one of my business partners, Jerred Moon, join me on the PT Entrepreneur Podcast today. We planned to talk digital content, but took a hard left turn into something just as critical: getting your personal finances dialed in as an entrepreneur. Jerred shared his awesome journey from Air Force fighter pilot to successful online fitness coach (check out Garage Gym Athlete!), including how he crushed $100k in debt fast. We dove deep into why sorting out your insurance (life, auto, home, umbrella) is non negotiable, why investing in YOURSELF and your skills often beats traditional retirement accounts early on, the power of cash flowing assets like real estate versus just accumulation, and why you absolutely need to own your financial future instead of just handing it off.

Today, we're tackling a beast: student debt. It sucks, it's stressful, and it holds too many PTs back. I get it, I've been there. I break down the two main paths to crush that debt: the slow-burn sacrifice method (like Dave Ramsey's snowball) and the faster, more powerful way dramatically increasing your income by betting on yourself. Listen, the fastest way to get rid of your debt isn't just scrimping and saving, it's making more money. Period. We talk numbers and mindset shifts required to accelerate your debt payoff and truly change your financial future.

I’ve got my awesome wife Ashley joining me (and Big Head Ted, our dog). We're diving into a book that really hit home for both of us: "The Power of Moments" by the Heath brothers. We chat about how creating specific, memorable positive experiences not just everyday stuff, can make a huge difference for your patients, your staff, and even your family. Think turning a negative situation into a win, the surprising impact of small thoughtful gestures, and why focusing on staff appreciation is just as vital as patient care.

Dropping some truth today about the rush to build digital products. Everyone wants that leveraged online income, but too many people skip the most crucial step: actually working with people face to face first. I'm talking about earning the right to go online. You can't effectively solve problems for the masses digitally if you haven't put in the time understanding those problems and honing your solutions in the real world. Stop chasing the passive income fantasy and focus on building real expertise first.

We're tackling a big one today: what do you do when the game changes? Specifically, we dive into a question from the Facebook group about hospitals buying up ortho practices and keeping PT referrals internal. It feels sketchy, maybe illegal, but more importantly, how do you deal with it? Instead of getting mad, we break down why this happens and how to reframe it as an opportunity. It's about taking ownership, developing new skills (marketing!), and realizing you can build a business that isn't dependent on those referrals anyway. Plus, we chat about our upcoming meetup during CSM in Denver!

Quick thought for you today inspired by a chat I had with a neighbor. We were looking at a house for sale, and she wondered aloud how anyone could afford such an expensive place. It reminded me of the difference between asking "How could anyone afford that?" versus "What does that person do to afford that?" It's about shifting from a scarcity mindset to one of curiosity and abundance. Instead of judging or feeling limited, get curious about how people achieve success and reframe the question to "How can I make that possible?". It's a simple shift, but it changes everything.

This episode of the PT Entrepreneur Podcast is a little different as I'm actually the one being interviewed! The great Jerry Durham had me on his show to talk about the state of physical therapy business back in 2020. We dive into the potential within our profession, the critical need for business, sales, and marketing skills, my journey starting Athlete's Potential, and how we now help other PTs build successful practices through PT Biz. Jerry adds some awesome insights too, especially around creating world class patient experiences. We discuss the power of mentorship, accountability, and why entrepreneurship is key to moving PT forward.

Ever feel like you're struggling to connect with potential patients or get them to commit, especially in a cash practice? It's not always about what you say, but how you say it. In this episode, I break down the absolute linchpin to successfully influencing people and growing your practice: Confidence and Conviction. It's about truly believing in your ability to get results and projecting that belief. Think of yourself as the essential guide helping someone climb a tough mountain, their pain, or limitation. When you operate with that level of certainty, people feel it, trust you, and are far more likely to choose you to help them get their life back. Stop underselling your value and start owning your expertise.

Just got back from hitting the slopes in Colorado and first time really learning to snowboard, and man, talk about a learning curve! Falling on my ass a lot got me thinking about how similar learning this crazy sport is to starting and growing your own practice. In this episode, I break down five big lessons from my snowboarding adventure that directly apply to your business journey. From the importance of getting help (like a snowboard lesson!) to expecting bumps and bruises, realizing repetition is king, understanding it's mostly mental, and knowing you can always improve. Trust me, whether you're strapping into a board or building your clinic, these principles are universal.

We're diving deep into diagnosing the health of your cash practice and figuring out exactly where things might be going wrong so you can fix the right problems. Too often, we see PTs spinning their wheels, trying a million things without knowing if they're working or even addressing the real bottleneck. Is it getting enough leads? Converting those leads into evaluations? Selling packages effectively? We break down how to look at your key metrics (KPIs) to pinpoint the issue, whether you're just starting or trying to scale past that $8k-$10k/month mark. Stop guessing and start treating the actual "diagnosis" of your business!

This week, I’m pulling back the curtain with my brother-in-law Brandon, the guy who makes our podcast sound so damn good. He’s built a killer side hustle in podcast production, and we're talking about how he did it, the financial freedom it’s bringing, and the power of just diving in to learn new skills. Plus, we get into why podcasting is a legit game-changer for building trust and how you can leverage your time by outsourcing. If you’re thinking side hustle or podcast, don’t miss this.

This episode, I'm diving into something I take dead serious: personal integrity. It’s about doing what you say you’re going to do, every single time, even when no one’s looking. We’ll cover why this is a non-negotiable for success in business and life, and how easy it is to lose trust if you drop the ball.

With the end of the year, I've been having some real talks about personal finance. So many of us stress about money, but getting clear on your financial picture is a game changer for stability and peace of mind. I'm laying out a framework, a checklist really, that we use to get a solid handle on our money and build a strong foundation. This stuff is crucial.

Just got back from a wild trip to Chuck E. Cheese for my son's birthday, and believe it or not, it sparked a big thought about business: gamification. We're diving into how tapping into that natural competitive streak we all have can seriously level up engagement and results, whether it's with your patients, clients, or even your own business goals. It’s about making the tough stuff more fun and motivating.