Shiny New Object

All episodes here - automatedcreative.net/shiny-new-obje…vation-podcast

All episodes here - https://automatedcreative.net/shiny-new-object-marketing-innovation-podcast

For our 200th episode, we have quite a treat! Ben Wise is the Head of Programmatic Media at Google Canada, as well as the Chair of the Board of Directors at the Daily Bread Food Bank and an advisor to start-ups and a mentor in various programmes. His Shiny New Object is breaking down the silos between digital and traditional media. Find out why companies need to stop thinking about these media separately, when consumers have already moved on and focus primarily on the content, regardless of its origin. Listen to why brands need to make the switch in order to unify their message and have a more flexible, holistic approach to their messaging, too. Hear Ben's top marketing tips for new starters and some more strategic advice in the latest episode.

In this week's podcast, we explore the evolution of purpose driven marketing with Genpact's Assistant Vice President for Marketing and Communications, Kavita Yadav. This is Kavita's Shiny New Object in a wold of evolved marketing. She believes consumers no longer buy based on features and price. Instead, brands need to understand what value they bring to society and capitalise on that in their marketing. Purpose driven marketing is the way to differentiate yourself, to create loyalty, and to continue to thrive. But, of course, it needs to be authentic. Find out what purpose driven marketing means to Kavita, how she deals with being overwhelmed, and what her top marketing tip is for those new to the industry. 

On the latest podcast episode, we speak to Citi AVP - Marketing, Varun Ravichandran about experiential ecommerce - a unique recipe that blends product, emotion, innovation and technology. Find out how to run consumers into active members of your brand story, and create immersive experiences that connect better with your audience. And learn how to deal with overwhelm by imagining your inbox is like a cupboard full of scary ghosts! Learn all of Varun's top marketing tips on the Shiny New Object podcast.    

In this week's Shiny New Object podcast, Jennsen Fung, the EVP of Digital Marketing at EF Education First, discusses his passion project: Next Generation User Acquisition. Jennsen explains how adding data science and behavioural science elements to user acquisition can give organisations a competitive edge by enabling them to make more informed and faster decisions, have more accurate attribution and prediction capabilities, and access features that don't natively exist on platforms like Facebook and Google Ads. Jennsen also talks about the role of machine learning in classification tasks and the importance of data quality and governance. If you're interested in the future of marketing and advertising, don't miss this episode!

Looking after all things marketing for one India's largest two wheeler and three wheeler company, Diptakirti Chaudhuri is a "marketer by day, movies lover by night." He has over 20 years experience in several industries and believes that, above all, marketers need to remember that people read or consume content that interests them - and that's not necessarily ads. Find out how to grab your consumers' attention and why a whiteboard and marker pen are Dipta's Shiny New Objects, on the latest podcast episode. 

What future is there for AI tools in marketing and how will creative work alongside automation to free up time for content creators? Mihir Haryal, Assistant Vice Preside for Marketing at Apex Group Ltd, has chosen the use of AI in marketing as his Shiny New Object and he tells us why he believes there are exciting developments ahead. Listen to Mihir's top marketing tips and more in the latest episode. 

How do the worlds of gaming and fashion come together to create marketing opportunities for traditional fashion brands and an altogether new commercial model? Gary Plunkett, Chief Commercial Officer - Dtail by PixelPool, tells us why his Shiny New Object is gaming technology, in the latest podcast episode. Find out how brands can adapt their advertising strategy to take gaming worlds into account and how these new environments extend the commercial opportunity for the traditional fashion industry. 

For Kristina, marketing shouldn't be about B2B and B2C, but rather about business to human. How do we target our advertising to people, not brands and concepts, and how can we improve our strategy to always consider the person who receives our message? Listen to the latest episode of the podcast to find out.

On this week's episode we catch up with the Global Digital Marketing Lead for Mars Petcare Nutrition, Mohit Arora, also a client of Automated Creative. Mohit shares his new values and beliefs, his top marketing tips, and why his Shiny New Object is winning in ambiguity in the context of modern marketing. Find out how and why to split your teams between core business focus and disrupting the future, and why you should always strive to get the right people answering the right questions.

Libby Escolme has had a wide range of marketing roles across B2B and B2C, in hospitality, retail, FMCG, property, services. Yet, her best marketing advice comes from... The Very Hungry Caterpillar! Find out why you should never just "do nothing," why it pays to build the plane as you fly it, and why Libby's Shiny New Object is functional nutrition. How does all this blend into advice for future marketing strategy? Listen to the latest podcast episode to learn more.

For Anna, the most exciting new development in marketing is the world of virtual goods. As we spend larger proportions of our lives in the virtual space, the opportunities for creators and for brands in that area increase exponentially. With a market set to grow to $500 bn in the next five years, how can brands play a role in virtual goods and whose role is it to drive their creation? Listen to Anna give us her views on the future of marketing virtual goods, and more, on the latest episode of the podcast.

Claire Graves is the President of The Webby Awards, recognising excellence online for the past 27 years (the very beginnings of internet and digital marketing!).  In this episode, we reminisce about the origins of digital marketing and how far we've come to embrace responsible technology - Claire's Shiny New Object. Listen to Claire explain why it's important that brands understand their influence in technology and be considerate of how they spend their money on online platforms, as well as her top marketing tips. 

A "veteran" of Lenovo, Alexandre Blumenthal looks after EMEA Marketing and Communications within the company's ISG segment - the Infrastructure and Solutions Group, so everything that has to do with the data centre. His Shiny New Object is all about being real with consumers. Instead of focusing on abstract slogans and doing "too much" marketing, brands should make it clear what they bring to the table and nothing more. Honesty, transparency, and simplicity are Alexandre's top priorities when it comes to advertising strategy. Listen to his top marketing tips and more on his views about the future of marketing in the latest episode.

Do you want to get elevated brand engagement, but feel like you're not getting the results you want? What is the connection between outward engagement with consumers and inward engagement with the people who work for your brand? And how has the pandemic changed the way we think about and engage with brands?  Sarah Bogue, Director of Brand, Marketing and Communications at EY, talks about how companies can create an emotional connection with their employees and customers through purposeful branding, on the latest episode of the Shiny New Object Podcast.

Speaking to Tatyana about user experience, staying relevant after purchase, creating stories and emotional connections with brands, we touch on some themes we've seen emerging in some of our previous podcast episodes. Tatyana's Shiny New Object is performance branding - how do you brand when you have a milisecond on the digital screen, when consumers' attention is so tough to get, and when you need to almost become a ubiquitous presence in their lives, all while staying relevant in a world of permission marketing? Find out what her top marketing tips are and how she proposes to develop her vision of the future of marketing - one with more emotional, less analytical bonding between brands and consumers. 

Sally Bos has been working at Hexagon for 25 years, holding different roles and always enjoying the teams and projects she's been associated with. Today she is the Executive Marketing & SDR Director EMIA in Hexagon's Asset Lifecycle Intelligence division, and she believes that her longevity in the company is linked to the teams she's been surrounded by.  The key to marketing success for Sally has been all about openness to change - creating that team environment that supports new ideas and challenges, and surrounding herself with the people that share this mindset. Sally's Shiny New Object is therefore making people adaptive to change. Listen to how she proposes to do that, as well as her top marketing tips, on the latest episode.

Barney Worfolk Smith has been a salesperson throughout his career, jumping on the opportunity to be more creative and ultimately putting it all together in his work with start-ups and scale-ups through Megadog. His Shiny New Object is go-to-market thinking, planning and doing. He tells us why it's important that companies do this holistically and not let the various parts of the business dillute their vision. And we talk about some more killer top marketing advice, too.

Anders Holvøe, Director of Marketing & Digital at Danish telecom company Telenor, talks about the benefits of taking a step back and breathing before jumping in to solve a problem. His Shiny New Object is breaking down organisational silos, especially in the context of brands trying to succeed in the digital transformation.  Listen to Anders' top marketing tips and his vision about the future of marketing in the latest podcast episode.