Inner Sircle

On this episode, I talk about changes to Facebook Ad targeting and why they shouldn’t really matter. Of course decreasing targeting capabilities is not ideal and you will need to figure out how to navigate that, but that should not lead to people abandoning Facebook advertising. It is so powerful and provides reach and consumption at scale. Brands need to have a plan on how they will approach it moving forward, and that plan should not be to sleep on Facebook.

On this episode, I talk about Facebook Story highlights and why I think plans should get involved.

On this episode I talk about Instagram's new recommendations feature. The audio gets snipped at the end so if you find any results and make progress with gaming the tool, let me know!

On this episode, I talk a bit about trends in news consumption and content in general online and more importantly on the go. We are living in a mobile device first world and people value their time more than anything. Of course online news and content consumption are increasing as people choose to control for what they read and when they read it.

On this episode, I talk about how interviews should be two-sided. Both when hiring staff and when agencies and clients are considering working together.

On this episode, I talk about a conversation I had with an old friend about social media and it being a fad. The economy is great now but when it takes a turn for the worse I believe that our products and offerings add even more value than they do in this current fruitful economy. Social media is no fad, it is the new Internet and businesses can’t sleep on it if they want to win online!

On this episode, I talk about the importance of treating at least some of your Facebook and Instagram advertising as if it were TV and rooted in reach and awareness rather than DR and conversions. Some of it should be art and top of funnel and not only science and down funnel for sales.

On this episode, I talk about the importance of being proactive in August and putting in the work while others sleep. It doesn’t mean you can’t kick back and enjoy the month, it just means you should not be shutting down the engines completely. And in the hours that you do work you should be more strategic and you should really be setting up the latter part of the year to win.

On this episode, I talk about using the Instagram DM feature as a sales tool to find leads for your business, regardless of your vertical.

On this episode, I talk about different types of social media agencies and why their approach is flawed. I think our secret sauce is what sets us apart.

On this episode, I talk about how social media is not just in marketing vertical and is more of a horizontal element for a brand. It truly touches all aspects of your business. When you are deploying real marketing efforts then of course social media metrics and performance matter. You just have to understand when that is and then have a game plan to execute effectively.

On this episode, I talk about why social media metrics don’t always matter. We are all about measurement and results here at Sircle Media, but I think brands get lost in the weeds on the wrong measurements when it comes to understanding their social media efforts. Sometimes you are just looking for reach and awareness, and not engagement and likes. Sometimes you just want to present a message or maybe show off new packaging or a new SKU and aren’t really looking for a response. Don’t plan hard and then pivot because your comments and likes were low. Many times that doesn’t even matter!

On this episode, I talk about why video is mission-critical and I encourage brands to get off the sidelines and start producing more video content.

On this episode, I talk about what Sircle Media does and why it works so well.

On this episode, I talk about content engagement and growth and how you need to be focused heavily on all three if you want to win on social media.

In this episode I talk about IGTV as a compelling new vehicle for IG to gain new users.

On this episode, I share my thoughts about selecting the right influencers to partner with for your influencer marketing efforts.

On this episode I give my POV on how to approach working with micro influencers. You can’t punt and you need to put in the work.

On this episode, I talk about the benefit to brands being able to look at the Info and Ads being run by other brands across Facebook, Messenger and Instagram.

On this episode I give my POV on Instagram video chat. Not so much a deep dive as a perspective on Instagram and their constant commitment to diversifying and adding new products.