Inner Sircle

On this episode, I talk about an article from socialmediatoday.com that highlights three Instagram growth lessons from how Smarties has re-designed its on platform image on Instagram. Don’t sweat followers, and remember that most people visiting your profile are not even followers and are probably discovering you for the first time. Convey your personality, have content that stands out from the clutter, share third-party content and not just your own and leverage Instagram Stories, especially highlights for some more in depth messaging around your brand or products.

On this episode, I run through an article from socialmediatoday.com written by Nathan Mendenhall titled 11 Facebook updates you need to know for 2019.

On this episode, I talk about Instagram’s new name tag feature. It is getting a lot of buzz and certainly worth checking out. Instagram is where all the attention is at and I encourage people and businesses to be very well versed in all aspects of the platform.

On this episode, I talk about Instagram Shoppable Story Stickers and why this is very exciting for E-commerce brands on the platform.

On this episode, I talk about the Facebook relevance score and some findings we had based on our own client’s Facebook creative.

On this episode, I talk about Facebook groups and some specifics that were broken down in a recent socialmediatoday.com article

On this episode, I talk about tips for gaming social network algorithms, as broken down in a recent Socialmediatoday.com article.

On this episode I offer up a quick POV on where attention is. I like Instagram, (ads, video and IGTV) I like LinkedIn and I like podcasts.

On this episode, I talk about my POV on Pinterest, their user count and their new shop the look pins. If you have e-commerce objectives then you should be paying closer attention to Pinterest going forward.

On this episode, I talk about agencies or even employees using bots and or buying followers to boost Instagram numbers. You can see it from the outside in when you see a massive and quick increase in follower count and a ton of likes with very few comments on the Instagram posts. That usually indicates some sort of cheat to get there.

On this episode, I talk about Facebook fan page is being able to join private groups on Facebook. I think this opens up an excellent opportunity for brands with a position, who can be thought leaders around specific messaging.

On this episode, I talk about the importance of working with influencers but encourage brands to find those who have actual depth. There’s a lot of fakers in the influencer market and I think it’s important to find the right ones who actually have true influence.

On this episode, I give my POV on Facebook in Q4 2018

On this episode, I give my POV on Instagram for Q4 2018.

On this episode I give my POV on Q4 2018 advertising strategy And specifically derived from some of the information in WPROMOTE’s midyear advertising report. It’s a good read put out by a solid company.

On this episode, I give my POV about IGTV and how to approach it during Q4 of 2018.

On this episode, I talk about my POV on how to approach a Twitter during Q4 of 2018.

On this episode I talk about my POV on content and how brand should approach it during Q4 of 2018.

On this episode, I talk about not looking at Instagram likes or comments on a posy as the measure (or at least the only measure) of whether or not the content was worthwhile. Followers and like count are much less relevant these days and sometimes branding and storytelling should trump metrics. The art can be more important than the science!

On this episode, I talk about how brands and agencies are having the wrong conversations in this market. They are still looking at earned media vs paid, organic social vs paid AND gross impressions and followers. The reality is that paid social offers you excellent targeting at very low pricing and guaranteed delivery. It should be looked at as an amazing improvement and innovation, over the reach and awareness marketing of the past. Don’t get romantic about things being organic, when you can spend some dollars and facilitate the conversation yourself. That is smart marketing and the right POV in today’s market.