Inner Sircle

On this episode, I talk about leveraging TikTok use right now, learning the platform and gifting creators with product and/or engaging them for paid influencer partnerships. So many eyeballs on that platform now and it is a great way to get cheap exposure. 

On this episode, I talk about leveraging Fitness Studio Trainers, RDs or really anyone with influence during this quarantine. I shout out Julia Stern as a perfect example of an awesome human who is stuck at home, just like you and me and can provide some awesome visibility for your brand if you approach it the right way. 

On this episode, I talk about how online searches around health benefits and immune system support are significantly up! I reference date from this article on foodnavigator.com 

On this episode, I talk about finding value when it comes to influencer marketing during this COVID 19 pandemic situation.

On this episode, I talk about an article in Adweek that highlights a report you can download about What Gen Z wants from media.   The insights include: Gen Zers are actually strong news consumers. Nearly three quarters (73%) of Gen Z spends an hour every day reading the news compared to 67% of millennials who do the same. Gen Z will add another dimension to the audio revolution. A quarter of respondents said they would pay $10 a year for personalized podcasts. Nearly half of Gen Z (46%) spends an hour every day watching publisher videos online and 40% want to see recommended videos.

On this episode, I talk about the topic of posting memes or humor intent messaging around the Corona Virus. I reference this article and this celebrity.

On this episode, I talk about not overthinking your Instagram Grid. This recent post by @garyvee reminded me it was time to talk about it again.

On this episode, I offer up my POBV on Fleets and LinkedIn Stories. Some references: https://www.socialmediatoday.com/news/twitter-launches-its-own-take-on-stories-with-fleets/573504/ https://marketingland.com/stories-are-coming-to-linkedin-276765

On This episode, I talk about finding better value from and be more strategic about your influencer partnerships.

On this episode, I talk about the religion of supporting retail velocity with paid social and influencers.

On this episode, I highlight how my recommendations are not just for CPG and Beverage brands but can be applied to any brand selling products in a B2C model. 

On this episode, I talk about how I am bullish on collaborations and giveaways as a smart play for awareness and consideration. It is an inexpensive way to get brand impressions among your target audience. I am all in!

On this episode, I walk through this article put out by my friends over at Tinuiti.  Check it out.  1. Design Your Ads With a Platform Focus 2. Fail Fast & Learn Fast With Split Testing 3. Make Your Offers Pop With GIFs and Video Assets in Ad Designs 4. Capture Attention Fast-paced Messaging and Concise Text 5. Showcase Customer Reviews in Ad Designs For Social Proof 6. Encourage Product Exploration With Shoppable Collection Units 7. Showcase Your Products in Promoted Pins to Drive Traffic & Sales

On this episode, I talk about using the Facebook Ads Library to learn more and borrow from the best. Are you using it for your business?

On this episode, I talk abut how LinkedIn offers the most upside of any social network right now.

On this episode, I reiterate my POV on content on social. Should be a quality over quantity approach, a created and curated mix and remember that organic is dead and you need to invest dollars in paid social. 

On this episode, I talk about supporting Retail velocity with influencers.  If you have a brand with retail as a primary channel, you need to support velocity in strategic and meaningful ways. An excellent way to do so is through influencers and visits to key locations The benefits are:  1- You send actual, influential foot traffic into your partner's stores which the buyers will love.  2- You paint the actual picture for potential consumers of the exact experience and how to locate and find your products.  3- You get tastemakers to grab your product and take it home, which creates a behavior pattern for them and their audience.  4- You get great content to use in your social efforts  5- You are establishing an army of WOM marketers

On this episode, I talk about an article from socialmediatoday.com that makes some predictions for 2020 that we are very aligned with.  1. IGTV will be the next TV. 2. Subscribe, rate, and download (more) podcasts. 3. TikTok will be the next big social media platform. 4. Sea changes for influencer partnerships.

On this episode, I talk more about why Instagram follower counts are irrelevant. Buyers should care more about your content, influencer and paid social plan to support velocity, in their stores.

CONTENT 1- More, real assets made by fans and/or micro-influencers. 2- Less is more and aim for 2 PFC/DTP (1 of each or 2 of either) posts per week 3- Awareness is the play and not sales or even engagement metrics. 4- Show off the label more. 5- Highlight retailers more. ENGAGEMENT 1- Tag retailers in most, if not all PFC Instagram posts. 2- Send fans and influencers into stores to post and then engage heavily. 3- Curate feeds of retailers and be active in their comments. 4- Remain highly active (and for a longer period of time) in comments on influencer and brand collaboration posts. 5- Use more surprise + delights (coupons, discount on the website) to bring someone down the funnel more INFLUENCE 1- Organic influencers/advocates make a world of sense and they can be harvested nicely through direct DM outreach and Facebook Group development. 2-Going small with micro-influencers toes the line between organic and paid and finding those right partners who are authentic and jazzed up about working with the brand