Inner Sircle

On this episode, I talk about rethinking ROI of Influencer Marketing. I reference this article by my friends at Tinuiti and specifically: "Many marketers fail to see this multi-dimensional value, instead solely focusing on the immediate sales after a campaign has concluded. This is wrong for several reasons: Sales aren’t the only indicator of success Consumers that see your product may not purchase within your campaign time-frame Brand awareness and brand sentiment build over time — not overnight"

On this episode, I talk about getting back to business, but with a commitment to change and diversity. You need to back up what you say and really lean into making the change you claim you want to see in this world. It is very important for both your business AND more importantly for the society we live in. 

On this episode, I talk about #blackoutTuesday and my POV. I recommend participation in #blackoutTuesday and/or muting through June 7th in a show of solidarity, but more importantly to quiet the noise and do some listening and soul searching. I would encourage brands to consider getting involved with donating to a cause with actual dollars and putting funds in the hands of organizations that are better equipped and looking to mobilize and make productive change. I chose to donate to the NAACP Legal Defense Fund because although Geroge Floyd is the light that ignited this tinder box, this group has been fighting similar injustices for decades. It doesn't have to be a large number, but at least it shows they are willing to put their money where their mouth is. In this instance, money and action speak much louder than words. Not every brand can afford to shut things down, nor can they donate a ton. That being said, acknowledgment of the issue and even a nominal donation toward an organization that

On this episode, I talk about how Instagram to start sharing revenue with creators on IGTV. I am a buyer and think brands should be exploring.  I reference some points made in this article on theverge.com 

On this episode, I talk about Facebook Shops. Im a fan! Here is an article on the subject that is worth referencing: https://www.socialmediatoday.com/news/facebook-announces-shops-for-facebook-and-instagram/578255/

Om this episode, I talk about TikTok as it stands right now. 1- Platform is here and you need to get involved. 2- Set up an account, get in there, and learn natively. 3- Try some posting and get comfortable, but don't sweat the performance just yet. 4- Gifting influencers is a smart play. 5- Ads are a little too early, especially for small budgets.  I would HOLD for now.

On this episode, I talk about the importance of getting your email game right. You need to lean into email, capture names, segment lists, and then deploy: Promotional emails Content laden emails Behavior-based sequencing emails.

On this episode, I shared info that was put out by our good friends over at Interact Boulder. It is a very helpful newsletter on how the industry is adapting to COVID-19

On this episode, I talk about updates that are coming to Instagram Story navigation and consumption. I specifically reference this article from socialmediatoday.com  

On this episode, I talk about how UGC is such an important part of your content strategy going forward. I reference this article and I think all brands need to be thinking this thru and contemplating how to increased their UGC output.

On this episode, I talk about Amazon Live. Worth checking out for sure, https://www.amazon.com/live Some more information from our friends over at Tinuiti. https://tinuiti.com/blog/amazon/amazon-live/

The going is good right now on all social platforms, especially Instagram. You should be posting content, experimenting with LIVE, IGTV, etc. AND of course, leveraging this very favorable paid social environment. 

On this episode, I talk about going into your historic data. Recap: I spoke to a client last week who was frozen in indecision. They are in retail and sell directly through their website and we felt they needed to support retail velocity with their $2500 in spend more than trying to really drive e-commerce sales, with such a low budget. They said well what do we do when the web sales fall flat, and I said dont let it. I went back to my old phone selling days on them.  They have 1000 lifetime customers on their website over 2+ years. I said lets pick your top 100 (10%) and email them directly with a personal email directly from the owner. You can make it standardized and just go in and swap out a couple of items to make it feel more personalized.  You can call out their name, thank them for their specific order from Shopify records and say you appreciate their business and during these tough times you are reaching out to your most loyal customers to ask them to consider making another order right now

Right now I am a big fan of leveraging paid social (CPMS are very low and consumption is way up) AND Harvesting community (Facebook groups, go LIVE on any platform, get personal with email sequences and reach out to customers directly)

On this episode, I talk about upgrades and updates to IGTV. I reference a breakdown of each from this article on socialmediatoday.com

On this episode, I talk about how I think that during COVID-19 if you can't play offense and you don't want to just sit on defense, trying deploying special teams. What I mean is getting scrappy, putting in the work, DM'ing, writing posts, commenting on other people's content, creating Facebook groups and texting channels to name a few. Now is not the time to sit and wait. Play the field position game, make moves and stay hungry!

On this episode, I talk about my POV on E-commerce VS. Retail VS. Amazon in April 2020. I am a fan of all three, but it depends on how much funds you are allocating in support of them. 1-If you can allocate at least $5000 per month AND the time and effort to implement email sequences, conversion optimization and other modifications based on the date, then you should go all in.  2- If you cannot, meaning your budget is below that AND retail is your main channel, then I prefer to really support key stores and doors. 3- Having success on Amazon? Continue to push!  Brand new to Amazon right now?  Very hard to get any traction from the jump.

On this episode, I talk about how brands should be supporting Retailer efforts even more than E-commerce and Amazon right now. E-commerce is a real beast and requires significant investment and Amazon is dealing with surge and logistical issues.  Facebook and Instagram ads are cheap, influencers have an appetite to be creative and competitive on pricing and the only place people can really go outside of their homes, is to a grocery store of some type. Make sure you are top of mind when they do so!

On this episode, I talk about why I think giveaways are even more important right now, while we are all quarantined. It’s very hard to get discovery and exploration at retail right now so it makes a world of sense to partner up with another brand that might already have awareness on a user’s radar and put yourself front and center to give yourself a chance of getting on their grocery list.

On this episode, I talk about tips for using Instagram Live while we are all quarantined. I reference guidance laid out in this article.