Inner Sircle

On this episode, I talk about Clubhouse competitors and the live audio format Renaissance. With Twitter, LinkedIn and even Spotify getting in the game this space is really heating up. 

Quick POV on the David Dobrick situation. Most importantly, my heart goes out to the young woman, her family, and anyone else impacted by this situation. I also tie it back to a business lens and encourage brands to be mindful in their selection of influencer partners and ambassadors.  Link to a timeline article. 

Facebook shares details of a coming newsletter platform to attract creators: FROM SMT: In the coming months in the U.S., we’ll introduce a new platform to empower independent writers, helping them reach new audiences and grow their businesses. An integration with Facebook Pages to enable publishing across various multimedia formats including photos, live videos and stories The ability to create Facebook Groups and nurture a community of readers Features to help audiences easily discover new content and writers, and in turn help those creators build direct relationships with their audience Insights for writers to understand how content is performing Monetization tools to build successful individual websites and businesses, starting with subscriptions Accelerator services to help creators come together and learn best practices

On this episode, I provide some insights on what you should be looking for when gauging success on TikTok.

Facebook is already letting it’s business users know that these changes will impact their advertising efforts. They’ve even said that the update will hurt small businesses the most. Once the update goes live, you can expect degraded ad personalization abilities, and delayed and limited performance reporting from Facebook ads. More specifically: The ability to create personalized ads will be limited due to weakened targeting options. The reporting accuracy of Facebook’s tracking pixel will be weakened. Because of opt-outs, tracking events like Leads and Purchases will be under-reported. Facebook says it will use statistical estimations to help fill in the blanks. Ads may be less optimized because the pixel isn’t getting accurate data, which could have the potential to impact your ad spend. The size of your retargeting audiences may be diminished. The size of your app connections, app activity, and website Custom Audiences may decrease. In addition, brands who want to optimize for conversion events t

POV: Its time to get on TikTok and poke around a bit. Use their SMB resource for some guidance: https://www.tiktok.com/business/en-US/smbcenter

On this episode, I talk about creating more DTP/USP content that highlights why your product is better and/or why I should care!

On this episode, I give an update on my POV around Instagram potentially hiding like counts.

On this episode, I just so a little rant on why influencers have to be a part of your social media plan

On this episode, I talk about my POV on the importance of the Retailer Call Out Video. Make sure you have at least one good one in your arsenal.

On this episode, I talk about my POV on TikTok and why you need to go deeper with your understanding of it. I reference their SMB Resource Center 

On this episode, I serve up my Q2 Strategy Recommendation: Use Graphics, Illustrations and Carousels to sell your WHY

On this episode, I serve up my POV on supporting Retail velocity. I reference activities like these.

On this episode, I talk about my Pinterest POV, Feb 2021: Pinterest is a visual search engine, where users are motivated to buy. As of Q4 '20, it had 459 million monthly active users and grew by more than 17 million in the past quarter. Research on Shopify found that it was the #2 source of all referral traffic to their site, that 93 percent of users were using it to plan their purchases, and that the average resulting order value was $50 (higher than any other social media source). Put simply, it is a huge marketing opportunity for e-commerce. Here are 3 reasons to be there: 1- Pins make your products discoverable and since they link back directly to the original source, the potential for driving traffic is big. People are pinning and searching for inspiration and you should be there to meet them. 2- Engage with your customers: It provides you with an opportunity to engage with potential customers. Sell a Cassava flour? Seek our people baking with it. Sell a Tequila? Comment on cocktail recipes and encourag

On this episode, I talk about how Instagram Plans to Launch Multi-Participant Live-Streams Later This Month. I reference this article:

On this episode, I talk about Instagram Developing a TikTok-Style Vertical Feed for Stories

On this episode, I talk about striking the most authentic influencer partnerships  I reference this LinkedIn post

On this episode, I talk about getting more legs and value out of old photos for your brand. I reference this LinkedIn post for more context 

On this episode, I talk about Clubhouse. Are you on?  Hit me up at @adambrown!

On this episode, I talk about 13 Influencer Marketing Trends to Watch in 2021. I reference this article and if you click through you can get more context on each category.