Inner Sircle

On this episode, I talk about my Pinterest POV, Feb 2021: Pinterest is a visual search engine, where users are motivated to buy. As of Q4 '20, it had 459 million monthly active users and grew by more than 17 million in the past quarter. Research on Shopify found that it was the #2 source of all referral traffic to their site, that 93 percent of users were using it to plan their purchases, and that the average resulting order value was $50 (higher than any other social media source). Put simply, it is a huge marketing opportunity for e-commerce. Here are 3 reasons to be there: 1- Pins make your products discoverable and since they link back directly to the original source, the potential for driving traffic is big. People are pinning and searching for inspiration and you should be there to meet them. 2- Engage with your customers: It provides you with an opportunity to engage with potential customers. Sell a Cassava flour? Seek our people baking with it. Sell a Tequila? Comment on cocktail recipes and encourag