Steve Jobs [abridged]

Steve Jobs [abridged]

Sinopsis

Introduction

In a clear, elegant biographical voice, Walter Isaacson provides an unflinching portrait of the most important technological and innovative personality of the modern era: Apple’s founder and chief thinker, Steve Jobs. Through a series of unprecedented interviews with Jobs—as well as interviews with more than 100 friends, family members, colleagues, adversaries, admirers, and imitators—Isaacson documents the transformation of an ambitious Silicon Valley whiz kid into one of the most feared and respected business leaders of his generation and quite possibly of all time; arriving at some hard truths about a man who defined the intersection of art and technology for the digital age and the future to come. 

Topics & Questions for Discussion

1.  Discuss Jobs’ harsh binary system of appraisal. Why do you think it worked so well in tangent with his style of leadership? Do you think there is merit in living to such high standards? Is it unrealistic or ultimately impractical?

2.  Which do you think is more beneficial for the future of technology: end-to-end hardware and software integration or open and customizable systems? Do you agree with Jobs that good products can only come from closed, centralized environments? Why or why not?

3.  Chapter 11 is titled “The Reality Distortion Field: Playing by His Own Set of Rules.” Discuss this term and how it is used to both compliment and criticize Jobs. How did Jobs’ “reality distortion field” influence those around him? Do you think this kind of denial or warping of expectations should be used to motivate employees?

4.  Do you view Apple as representative of the alternative counterculture Steve Jobs originated from, or part of a techno-corporate “Big Brother” that he so ardently railed against? 

5.  Discuss Apple’s revitalization after Jobs’ return, particularly the distillation of Apple’s offerings from a slew of products to only a handful. Is there some inherent risk in limiting your projects and “trimming the fat?” Do you think this is a business model other technology companies should follow? Why or why not? In your opinion, does it afford greater focus or limit a company’s potential?

6.  Consider the core tenets of Jobs’ vision: poetry connected to engineering, bold and simple design, the intersection of technology and liberal arts, and ease of use through end-to-end integration. How does Apple and its products exemplify these ideals?

7.  Isaacson writes, “The theory, shared by many, is that the tough love made him wiser and more mature. But it’s not that simple. At the company he founded after being ousted from Apple, Jobs was able to indulge all of his instincts, both good and bad. He was unbound. The result was a series of spectacular products that were dazzling market flops. This was the true learning experience. What prepared him for the great success he would have in Act III was not his ouster from Act I at Apple but his brilliant failures in Act II.” Do you share this opinion?  Discuss Jobs’ time with NeXT and his involvement with Pixar in your answer. How did these ventures ready him for a powerful return to the company he founded?

8.  Jobs’ is quoted as saying, “I discovered that the best innovation is sometimes the company, the way you organize a company.” Can a streamlined company spawn innovation more so than a single creative individual? Is Jobs’ greatest legacy his operational approach or Apple as a larger corporate entity?

9.  How did Jobs approach industry competitors? Consider the statement he made at the 1997 Macworld conference: “‘Apple lives in an ecosystem…It needs help from other partners. Relationships that are destructive don’t help anybody in this industry.’” Did he always adhere to this principle of partnerships and existing within an ecosystem?

10. Discuss the merits and pitfalls of Jobs’ obsession with design—from Apple products, to paint color in its factories, to retail spaces, and even the look of Lee Clow’s advertisements. Consider the following quote from Jobs in your response: “Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers.”

11.  Consider Apple’s approach to brand marketing and advertisement. What is the ultimate goal in Apple’s advertising? Discuss the “Think Different” campaign of 1997. What was the campaign’s message? How did it position Apple’s products and corporate identity? Consider the following quote in your response: “It was designed to celebrate not what the computers could do, but what creative people could do with the computers.” Why is this an important distinction?

12.  Jobs held closely to Mike Markkula’s edict that a good company must “impute”—that everything from packaging to marketing must convey a product’s value and concept. How does Apple accomplish this? Can you think of any other products that you consume or interact with that also “impute”?

13.  Jobs was convinced that a consumer did not know what they want—that often it was up to innovators to predict what the next great necessity or commodity would be. Do you agree? How can this basic principle be applied to all forms of business? What do you envision the “next big thing” to be?

14.  How has your perspective of Apple as a corporate entity and of Steve Jobs as an individual changed after reading this biography? Would you ever want to work for someone like Steve Jobs? Why or why not?

15.  Jobs had a penchant for taking his passion to the smallest levels, going so far as to trade barbs with bloggers and interact with consumers. Should a CEO be involved on the ground level of the corporation? How did Jobs’ personal commitment to defending his products and his company’s contribute to his iconology?

Enhance Your Discussion 

1.  Visit a local Apple store and note the design and layout of the space. Is the store successful in “imputing?” Is each function of the store’s sections intuitive through its design? What kind of emotional, visual, and intellectual response do you have when you enter an Apple store?

2.  Reflect on how Apple products have influenced your daily life. What Apple products do you own? How have these devices impacted how you work, how you communicate, or how you ingest media?

3.  Use your critical eye to consider the functions of furniture and appliances in your household. Is the product efficient? Isthere a connection between design and functionality? Do you see any room for improvement or innovation? How could Jobs’ principle of simplicity in design improve these everyday products?

4.  Watch one of Jobs’ Apple keynote presentations. How would you describe his presentation style? His communication style? How does he build excitement and intrigue? For the full archive of Apple keynote presentations and announcements, visit http://itunes.apple.com/us/podcast/apple-keynotes/id275834665.

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Capítulos

  • SteveJobsABR 001 Open
    Duración: 33s
  • SteveJobsABR 002 ThePeople
    Duración: 13s
  • SteveJobsABR 003 Introduction
    Duración: 12min
  • SteveJobsABR 004 Childhood
    Duración: 08min
  • SteveJobsABR 005 SiliconValley
    Duración: 06min
  • SteveJobsABR 006 School
    Duración: 10min
  • SteveJobsABR 007 OddCouple
    Duración: 05min
  • SteveJobsABR 008 TheBlueBox
    Duración: 03min
  • SteveJobsABR 009 TheDropOut
    Duración: 02min
  • SteveJobsABR 010 ReedCollege
    Duración: 05min
  • SteveJobsABR 011 RobertFriedland
    Duración: 03min
  • SteveJobsABR 012 DropOut
    Duración: 03min
  • SteveJobsABR 013 AtariAndIndia
    Duración: 09min
  • SteveJobsABR 014 TheAppleI
    Duración: 05min
  • SteveJobsABR 015 TheAltairWasnt
    Duración: 05min
  • SteveJobsABR 016 AppleIsBorn
    Duración: 05min
  • SteveJobsABR 017 GarageBand
    Duración: 03min
  • SteveJobsABR 018 TheAppleII
    Duración: 06min
  • SteveJobsABR 019 MikeMarkulla
    Duración: 06min
  • SteveJobsABR 020 RegisMcKenna
    Duración: 05min
  • SteveJobsABR 021 ChrisannAndLisa
    Duración: 07min
  • SteveJobsABR 022 XeroxAndLisa
    Duración: 03min
  • SteveJobsABR 023 TheXerox
    Duración: 02min
  • SteveJobsABR 024 GreatArtistSteal
    Duración: 03min
  • SteveJobsABR 025 GoingPublic
    Duración: 04min
  • SteveJobsABR 026 TheMacIsBorn
    Duración: 03min
  • SteveJobsABR 027 TexacoTowers
    Duración: 02min
  • SteveJobsABR 028 TheReality
    Duración: 05min
  • SteveJobsABR 029 TheDesign
    Duración: 02min
  • SteveJobsABR 030 LikeAPorsche
    Duración: 06min
  • SteveJobsABR 031 BuildingTheMac
    Duración: 02min
  • SteveJobsABR 032 MachinesOfTheYear
    Duración: 02min
  • SteveJobsABR 033 LetsBePirates
    Duración: 02min
  • SteveJobsABR 034 EnterSculley
    Duración: 04min
  • SteveJobsABR 035 TheHoneymoon
    Duración: 02min
  • SteveJobsABR 036 TheLaunch
    Duración: 02min
  • SteveJobsABR 037 The1984Ad
    Duración: 03min
  • SteveJobsABR 038 PublicityBlast
    Duración: 03min
  • SteveJobsABR 039 GatesAndJobs
    Duración: 04min
  • SteveJobsABR 040 AfterAWhile
    Duración: 03min
  • SteveJobsABR 041 Icarus
    Duración: 02min
  • SteveJobsABR 042 Falling
    Duración: 02min
  • SteveJobsABR 043 ThirtyYearsOld
    Duración: 02min
  • SteveJobsABR 044 Exodus
    Duración: 02min
  • SteveJobsABR 045 Showdown
    Duración: 04min
  • SteveJobsABR 046 SevenDaysInMay
    Duración: 08min
  • SteveJobsABR 047 JobsSlipped
    Duración: 01min
  • SteveJobsABR 048 NEXT
    Duración: 02min
  • SteveJobsABR 049 ToBeOnYourOwn
    Duración: 02min
  • SteveJobsABR 050 PerotToTheRescue
    Duración: 01min
  • SteveJobsABR 051 BillGatesWas
    Duración: 01min
  • SteveJobsABR 052 TheLaunchOctober
    Duración: 01min
  • SteveJobsABR 053 PIXAR
    Duración: 05min
  • SteveJobsABR 054 TheDigital
    Duración: 02min
  • SteveJobsABR 055 ARegularGuy
    Duración: 04min
  • SteveJobsABR 056 FindingJoanne
    Duración: 04min
  • SteveJobsABR 057 TheLostFather
    Duración: 04min
  • SteveJobsABR 058 Lisa
    Duración: 01min
  • SteveJobsABR 059 TheRomantic
    Duración: 04min
  • SteveJobsABR 060 FamilyMan
    Duración: 07min
  • SteveJobsABR 061 JobsAgain
    Duración: 02min
  • SteveJobsABR 062 Instead
    Duración: 02min
  • SteveJobsABR 063 LisaMovesIn
    Duración: 02min
  • SteveJobsABR 064 Children
    Duración: 02min
  • SteveJobsABR 065 ToyStory
    Duración: 02min
  • SteveJobsABR 066 WasToyStory
    Duración: 02min
  • SteveJobsABR 067 TheSecondComing
    Duración: 04min
  • SteveJobsABR 068 SlouchingToward
    Duración: 04min
  • SteveJobsABR 069 TheRestoration
    Duración: 08min
  • SteveJobsABR 070 AtTimes
    Duración: 05min
  • SteveJobsABR 071 MacworldBoston
    Duración: 08min
  • SteveJobsABR 072 ThinkDifferent
    Duración: 03min
  • SteveJobsABR 073 AsHeWas
    Duración: 01min
  • SteveJobsABR 074 KillingTheClones
    Duración: 01min
  • SteveJobsABR 075 ProductLineReview
    Duración: 03min
  • SteveJobsABR 076 DesignPrinciples
    Duración: 05min
  • SteveJobsABR 077 InsideTheStudio
    Duración: 02min
  • SteveJobsABR 078 TheiMac
    Duración: 01min
  • SteveJobsABR 079 CarpingWas
    Duración: 01min
  • SteveJobsABR 080 CEO
    Duración: 06min
  • SteveJobsABR 081 FromiCEOToCEO
    Duración: 03min
  • SteveJobsABR 082 AppleStores
    Duración: 01min
  • SteveJobsABR 083 WoodStoneSteel
    Duración: 03min
  • SteveJobsABR 084 TheDigitalHub
    Duración: 04min
  • SteveJobsABR 085 iTunes
    Duración: 01min
  • SteveJobsABR 086 TheiPod
    Duración: 03min
  • SteveJobsABR 087 ThatsIt
    Duración: 03min
  • SteveJobsABR 088 TheWhitenessOf
    Duración: 04min
  • SteveJobsABR 089 TheiTunesStore
    Duración: 04min
  • SteveJobsABR 090 Microsoft
    Duración: 04min
  • SteveJobsABR 091 MusicMan
    Duración: 04min
  • SteveJobsABR 092 BobDylan
    Duración: 02min
  • SteveJobsABR 093 TheBeatles
    Duración: 01min
  • SteveJobsABR 094 Bono
    Duración: 01min
  • SteveJobsABR 095 YoYoMa
    Duración: 01min
  • SteveJobsABR 096 PIXARsFriends
    Duración: 08min
  • SteveJobsABR 097 TwentyFirstCentury
    Duración: 02min
  • SteveJobsABR 098 RoundOne
    Duración: 05min
  • SteveJobsABR 099 OneSideEffect
    Duración: 01min
  • SteveJobsABR 100 TheStanfordCommencement
    Duración: 02min
  • SteveJobsABR 101 ALionAtFifty
    Duración: 09min
  • SteveJobsABR 102 TheiPhone
    Duración: 04min
  • SteveJobsABR 103 GorillaGlass
    Duración: 02min
  • SteveJobsABR 104 TheDesign
    Duración: 01min
  • SteveJobsABR 105 TheLaunch
    Duración: 01min
  • SteveJobsABR 106 RoundTwo
    Duración: 05min
  • SteveJobsABR 107 Memphis
    Duración: 13min
  • SteveJobsABR 108 Return
    Duración: 03min
  • SteveJobsABR 109 TheiPad
    Duración: 06min
  • SteveJobsABR 110 Apps
    Duración: 02min
  • SteveJobsABR 111 NewBattles
    Duración: 06min
  • SteveJobsABR 112 TheAppStore
    Duración: 01min
  • SteveJobsABR 113 HereComesTheSun
    Duración: 01min
  • SteveJobsABR 114 ToInfinity
    Duración: 13min
  • SteveJobsABR 115 iCloud
    Duración: 03min
  • SteveJobsABR 116 By2010
    Duración: 07min
  • SteveJobsABR 117 ANewCampus
    Duración: 06min
  • SteveJobsABR 118 RoundThree
    Duración: 07min
  • SteveJobsABR 119 PresidentObama
    Duración: 05min
  • SteveJobsABR 120 ThirdMedicalLeave
    Duración: 02min
  • SteveJobsABR 121 Visitors
    Duración: 05min
  • SteveJobsABR 122 ThatDayHasCome
    Duración: 12min
  • SteveJobsABR 123 TheBrightestHeaven
    Duración: 18min
  • SteveJobsABR 124 AndOneMore
    Duración: 10min
  • SteveJobsABR 125 Coda
    Duración: 01min
  • SteveJobsABR 126 Closing
    Duración: 01min

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