Brand Yourself

Heidi Kristoffer is an award-winning actress turned yoga revolutionary. She’s a mom of three, the mastermind behind CrossFlowX™, the creator and producer of Microsoft Bing Fitness Yoga & MSN Yoga, a National Athleta Ambassador, and wellness expert for and contributor to multiple publications and platforms. Her goal is to make yoga, inversions, health, strength, and whole, happy living accessible to everyone. She is excited to continue this mission with her most recent baby, CrossFlow: Yoga with Heidi Kristoffer, an app and online forum that allows everyone around the world, from yoga newbie to seasoned pro, to practice with Heidi's healing-centered yoga methods. She’s been rated one of the Hottest Trainers in America by Shape Magazine, one of the most inspiring yoga teachers in the world by DoYouYoga, and one of the most popular instructors in NYC by RateYourBurn and ClassPass. In our conversation, we chat about why leaning more into her love for yoga from day one created serendipitous opportunities—like

Welcome back to another episode of my mini-series, #OnTheRise, where I feature an entrepreneur in the early stages of business building to give you insight into how they achieved significant growth and success. And today we have the amazing Jess Suchan joining us. Jess is a Holistic Health & Wellness Coach who guides her clients to find a life of bliss, free from fad diets, over-exercising, and burnout. She believes that in order to change our habits we must address the “holistic picture” and compassionately investigate how all areas of our lives are interconnected. Jess spent over a decade yo-yo dieting, exercising for punishment and ignoring the messages her body was sending her. This lifestyle coupled with a slew of stressful jobs, led her to develop debilitating migraines which she eventually cured with a holistic approach. When she discovered the power of food and lifestyle as medicine, she decided to become a health coach via the Institute for Integrative Nutrition and dedicate her time to helping o

Sarah Larson & Mason Levey are the co-founders of the New York-based fitness hot spot, Y7 Studio which has 13 locations around the country. After many years of struggling to find a yoga class that she loved, these two put their heads together and decided to invent a fitness experience that broke down the traditional barriers of yoga. Their classes combine 60-minutes of intensity with heat and strength, complemented by deep breathing to calm the mind--all while set to the latest beats (think A Tribe Called Quest, Cardi B, Frank Ocean). The other element making it accessible and inclusive? All classes take place in a dark room with zero mirrors to eliminate the distraction of physical comparison. Because of their devotion to a great customer experience, these two have built a multi-million dollar company that has been called one of the fastest-growing fitness boutiques in the country and ranked in the top 100 of Inc’s annual 5000 list. They’ve also gotten press from Forbes, Vogue, Bazaar, Shape, InStyle, Re

Cameron Rogers is a very freckled 28-year-old living in NYC with a big appetite for all things food. After working on Wall Street for 5 years, she decided it was time to wave goodbye to the corporate world and pursue her blog, Freckled Foodie full-time. Since then, she’s worked with notable companies on creating content, dozens of individuals to achieve a healthier and more balanced lifestyle and developed her personality as a podcast host on Freckled Foodie & Friends. She was named one of the five entrepreneurs changing New York’s wellness scene by Forbes. On her website, Instagram, and podcast (Freckled Foodie & Friends), Cameron makes a conscious effort to show you the truth of her health journey, without a filtered lens. In a world that often feels too curated and inauthentic, she is challenging the status quo that people need a pristine kitchen or a perfect blowout to make a delicious meal. All you need is your precious time, fresh ingredients, and the determination to feed your body what it dese

Satya Scainetti is the founder and designer of the global wellness brand, Satya Jewelry. As a philanthropist, yoga teacher, and Reiki healer, she’s has integrated her three loves--spirituality, yoga, and giving back--into one beautiful business. What started as a jewelry company, has grown into a multi-million dollar consciousness-raising empire that creates adornments and experiences that connect people with their truth, and makes the world a better place. Her background in social work and her passion for early childhood education sparked the creation of the Satya Foundation, a non-profit organization that provides children all over the world with hope, change and the opportunity to fulfill their destinies. So, if you couldn’t already tell, Satya is an incredible human. Not only has she been an entrepreneur for two decades, but she created the very first yoga-inspired jewelry line in the U.S. And continues to build her business with so much wisdom and instinct. I’ve admired her from afar for years and am so

Alison Wu is the stylist, recipe developer and lifestyle blogger behind Wu Haus. Since starting her blog in 2016 as an outlet to share her passions, she has received international recognition for her vibrant dishes and warm aesthetic. Named by Well + Good as one of the next gen of wellness, Alison also loves to curate and host national and international events, retreats and experiences that promote wellness in mind, body and spirit. She frequently partners with creatives and companies whose values align with her own and has collaborated with brands like Williams Sonoma, HAY Design, Anthropologie, Mountain Rose Herbs and Sustain. In the episode, she shares the moment she got the idea for a green ombre smoothie and how her gorgeous layered creations made her an instant IG star, how she turned her blog and IG following into her full-time gig—something that wasn’t as linear as it might’ve looked, her current thoughts on social media, why she thinks it’s so important to create healthy boundaries, and how she does

After years of using severe prescription acne treatments, Priscilla Tsai realized that traditional approaches to fighting skin concerns were unsustainable, unhealthy, and stigmatizing. Instead, she wanted to find a solution that would create long-term yet gentle results for her skin, mind, and body. After tackling her hormonal acne with superfoods instead of chemicals, she quite literally made her own solution and left her job on Wall Street. Cocokind was then born in 2015. In the episode, Priscilla shares why her struggle with acne from her teenage years to her early 20’s prompted her to start making her own skincare products, her experience with imposter syndrome and why she didn’t let it stop her from launching her skincare brand, which is now a multi-million dollar company, what it was like to leave behind her high-paying job on Wall Street and move to San Francisco to start bootstrapping Cocokind, why she says nurturing and loving up her customers and audience is the number one reason she’s been able

Natalie Zises is a Binge & Diet Recovery Coach who specializes in helping women let go of the diet-binge cycle and find peace around food for life. I’ve had the pleasure of knowing Natalie since 2017 when she enrolled in my business mentorship program Your Wellness Brand. In this episode, we chat about how she’s worked with over 40 clients in just the first year and a half in business—and how she’s hit 6 figures in 2019, she shares why she shifted from a career as a chef to a coach and the role her own struggles with her body played in that decision, the many wise investments she made along the way in mentors, coaches, education and more to build her business, how she dealt with her family’s disapproval when she started being more vulnerable online and why standing strong in her vision for her brand was key to moving past their push back, the ways she continues to stay true to herself and why owning her style is what makes her brand magnetic and relatable to her target audience, and so much more!   To lea

McKel Hill Kooienga is the Founder and CEO of Nutrition Stripped, a trailblazing mind-body health company that supports the well-being of people around the world. In this episode, she shares what it was like to take Nutrition Stripped from passion project to full-time business, why she makes it a priority to understand what her audience wants, the key steps she took along the way to grow a social media following of over 300,000, and land lots of press, and so much more! To learn more about McKel Hill Kooienga and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

Dr. Nicole LePera is a Holistic Psychologist who views mental and physical struggles from a whole person perspective and works to identify the underlying physical and emotional causes. In the episode, Dr. LePera shares how her own dark night of the soul inspired her to shift her practice to incorporate the mind, body, and spirit, the role sharing her story of healing has played in her becoming a huge success story in just 5 years, why she followed her intuition to create her online community, and more! To learn more about Dr. Nicole LePera and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

In this solo episode, I talk about the exciting reason I’ve decided to take a hiatus from the show, when I’ll be back with new episodes, and where you can stay connected with me during the hiatus. I also talk about which episodes released in 2019 that I think you should revisit or be sure to listen to for the first time while waiting for new episodes. To learn more about the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

Alexandra Roxo is a transformational mentor, healer, and writer who is passionate about empowering women. In the episode, she shares why she was ashamed to call herself a coach, what inspired her to help women express their gifts, how doing deep inner work was key to becoming the kind of leader she needs to be to facilitate transformation for her clients, how she organically grew her business on Instagram, her trick for up-leveling in your life and business and charging what you’re worth, and more!   To learn more about Alexandra Roxo and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

Erin Telford is a Breathwork facilitator and healer, acupuncturist, Reiki Master, herbalist, and a teacher of David Elliott's Level One Breathwork Healer Training. In the episode, she shares how a painful heartbreak led her to become an energy worker, how she bootstrapped her business by leveraging $40,000 in credit, what happened in year one that led her to a 6-figure income, how we can all leverage the tool of breathwork to step more fully into our gifts, creativity, success, and greatness, and more.   To learn more about Erin Telford and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

Danielle Beinstein is a Psychological Astrologer who offers a unique blend of East and West coast sensibility, providing her clients with intuitive and pragmatic guidance as they navigate their life’s journey. In the episode, we discuss her shift from media, politics, and tech to astrology, how she integrates psychology and spirituality into her work, how she grew her business without any real marketing strategy, the effect having a near-death experience had on her business and personal life, and more!   To learn more about Danielle Beinstein and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

Jesse Israel is a social entrepreneur, public speaker and meditation teacher who helps people become the leaders they’re meant to be. He founded the social meditation community Medi Club and the mass meditation movement The Big Quiet. In the episode, we chat about what it was like to transition out of the music industry and into meditation, why he has taken an “attraction” approach to building community, the stressful side of his entrepreneurial journey and the work he’s done to recover from burnout, and more.   To learn more about Jesse Israel and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

Alisa Vitti is an integrative nutritionist, leading hormone expert, PERIOD COACH, the best-selling author of WomanCode, and the CEO behind FLOliving.com. In the episode, you'll hear her journey with PCOS, how she started her first business as a health coach, then founded a clinical practice, and then founded FLO Living, her experience as one of the first to start the conversation about women’s periods, what makes FLO Living unique from all other online destinations for women’s health, and more!   To learn more about Alisa Vitti and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

Liz Moody is an author, editor, podcast host, and the former Food Director at Mindybodygreen. In this episode, we discuss how quitting her full-time job to write her first novel led her to the wellness industry, her insider tips for how to pitch an editor, how she juggled a demanding role at MBG while also growing her blog, starting a podcast, writing a book, and more, why it’s important to build genuine relationships and not approach networking in a transactional fashion, and more!   To learn more about Liz Moody and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

Deborah Hanekamp is the creator of Mama Medicine, a healing center and digital platform where she facilitates Medicine Readings. In the episode, she shares why she was drawn to the spiritual and divine from a young age, how she funded her shamanic and medicine trainings in Thailand and Peru while running a yoga practice, the serendipitous moment with the New York Times that led to massive business growth and press, how she blends the world of business strategy with intuition, and more!   To learn more about Deborah Hanekamp and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

Clara Artschwager is a Modern Dating & Partnership Coach who specializes in helping career-driven women shift their approach to pursuing long term partnership. In this episode, we discuss why she’s always been fascinated by relationships but was embarrassed by the desire to become a dating coach, what it was like to shift from a career in tech and cut her salary by 60%, how she landed writing gigs for major publications, why brands with small audiences are more likely to bring in clients, and more!   To learn more about Clara Artschwager and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram

Brittany Mullins is a holistic nutritionist and the mastermind behind Eating Bird Food, a wellness platform where she shares recipes, workouts, wellness articles, travel adventures, and more. In this episode, Brittany shares what it was like to start a blog in 2008, the revenue streams that enabled her to turn her passion into her sole source of income, how her approach to content has played a role in reaching nearly 200,000 followers on Instagram, the launch strategy she swears by, and more!   To learn more about Brittany Mullins and the resources mentioned in this episode, visit the show notes.   Follow Me On: Facebook Instagram