Ltb Podcast

In this episode of the LTB podcast, we have a from the archive episode with Krista Scott-Dixon from Precision Nutrition which was first posted back in 2017. We discuss her book, 'Why We Want Eat', what makes an effective coach, how to improve your self-awareness, empathy and much more.     Find Out More About Krista: Website Instagram     Find Out More About LTB: Website Instagram Facebook

In today's episode, we continue with our series of favourite from the archive episodes by welcoming on Alwyn Cosgrove. This episode was first posted back in 2017 and in it, we cover why trainers need to rethink how they think about sales, what lifetime customer value is and why you need to know what about it and why Alwyn's business Results Fitness has had the success it's had.      Find Out More About Alwyn: Results Fitness Instagram     Find Out More About LTB: Website Instagram Facebook

In today’s show, I have a from the archive episode with LTBs head of education Gregg Slater on programme design. Gregg’s programme design teachings are some of the best in our industry and we cover everything from where to start when going about creating a programme to how many random exercises to put in.    If you’re a member of LTB you can check out more of Greggs work by working through one of his courses on gen pop programme design, coaching, nutritional periodisation or his latest one on finishers by logging onto liftthebar.com. If you're not, head to our site and sign up to our 1 month trial for £1!       Find Out More About LTB: Website Instagram Facebook  

In today's episode, I welcome on Mike Howard. With over 20 years of practical experience as a personal trainer, online coach, youth fitness specialist, author and presenter, Mike has continuously sought out the best ways to help people achieve sustainable success. He has just completed his second book (first print book) Lean Minded: 50 Days to Mind & Body Transformation. In this conversation, we discuss his new book, how to network, how to deal with the tougher times as a trainer and how and why he runs a yearly fitness retreat.     Timestamps [02.15] - how he would approach a career in personal training knowing what he knows about the industry now? [04.48] - what's changed in his approach to working with clients since he started? [11.12] - investing in your networks [16.12] - how to approach gratitude [18.22] - introversion/ extraversion/ ambiversion and why a skill that trainers should develop is to be able to switch between them [22.07] - how he realised that going above 30 client sessions per week w

In today's episode, I welcome back on Sukh Sidhu from Online Fitness Business. Sukh was on for number 112 in June 2018. In today's show, we cover the realities of running a business, challenges with setting and keeping the momentum of online personal training, where most trainers are going wrong when they enter the online PT and Sukh's new venture called Open Coach.     Timestamps [01.01] - why the realities of being an entrepreneur are much harder than is often perceived [07.48] - how to decide if the path you're on is right for you? [10.53] - why networking is an underrated part of running a business [16.10] - how he's feeling about the online personal training space [21.22] - going fully online and then missing in-person PT? [22.51] - why it's so hard to develop any momentum with the number of clients you have for online training [25.48] - what metrics to start tracking [27.00] - why to track retention rates and how to improve those numbers [27.49] - is it a different type of lead for online vs in-person

In today's episode, I welcome back on Jason Leenaarts. Jason was a previous guest back in Nov 2018 on episode 142. He's a husband, father, gym owner, podcast host and one of the most genuine guys I know. In this episode, we discuss his new book called "a revolution a day", how he processes losing clients and why it is well worth your time as a personal trainer to post on social media about your clients.     Timestamps [02.15] - How does Jason feel about being a personal trainer now he's been in the industry over 15 years? [04.19] - Where does he see his facility going in future? [8.24] - What he tends to see over the Christmas period in terms of retention and growth? [13.54] - Has he got better at dealing with client loss as the years have gone on? [21.09] - Why you need to find ambassadors for your business to increase word of mouth [26.39] - How he asks clients if it's ok to post on social media about them [33.39] - Why he rarely posts about himself but spends a lot of time posting about his clients [35.0

In today's show, I welcome on Ross Stewart from Improve Glasgow to talk about his recent expansion to a bigger facility, how he's achieved consistent growth, important KPIs to track and some book recommendations. Ross has been on three times before (7,23,80) and is someone I always enjoy talking to. He started off running bootcamps in Glasgow before building a multiple trainer business in a commercial gym before now owning a near 200 member facility.      Timestamps [2.22] - How Ross has consistently grown and improved his business over the last 10 years? [5.07] - How much of his success he puts down to the initial "grinding stage" he had? [7.15] - Where his desire to grow a business comes from? [18.37] - How many members is his gym working with now? [20.57] - How his new facility is going [22.32] - How he uses he uses his data from his key performance indicators (KPI) to make decisions [30.52] - Leads, conversions to memberships numbers [32.59] - Why he's put so much time into getting to seminars, meet-ups

In today's episode, I talk to John O'neil from Cressey Sports Performance (CSP). John has served as the Director of Performance at CSP since the summer of 2017. He returned to CSP after being a part of the first intern group at CSP-Florida during the fall of 2014. Over the past few years, John has coached people of all ages in New York City and New Jersey, as well as working as a high school baseball coach. In this episode, we discuss how to find mentors, why you need to set standards for your own coaching, tips that will make you a more effective coach and much more.       Timestamps [1.53] - How John ended up getting an internship at Cressey Sports Performance [5.13] - What is it like working in an environment like CSP? [10.05] - How important mentors have been in his career [11.28] - How to find mentors? [23.13] - What you should do when you're not in your perfect job? [30.13] - How important is the human, connection side of coaching? [34.43] - What it was like when he first started as an intern in CSP [

In today's episode, I welcome on Lawrence Judd from Macros Inc. Lawrence is a good friend and someone I've wanted to have on the podcast for a while. I'm sure a few of you will know of him, and if not, you're in for a treat as one of his superpowers is distilling complicated topics into understandable and practical steps. We dive deep into marketing and talk about a definition for it, where personal trainers go wrong, companies who are doing it well, setting business goals for more effective marketing and why you're likely a yoyo marketer.     Timestamps: [04.55] - what has happened to Lawrence's chemical engineering career and how he came into the fitness industry? [10.11] - how his degree in chemical engineering has aided his work in health and fitness [13.30] - what Lawrence means when he wrote "you're probably a yoyo marketer" in his LTB magazine piece [16.20] - does he think personal trainers have a knowledge or habit gap when it comes to marketing? [19.45] - how he explains marketing [24.00] - why it's

Andrew Coates is an Edmonton, Canada based personal trainer who has been training clients for 9 years. He is a fitness writer and contributor to T-Nation and the writer and co-host of The Fitness Devil Podcast. He is also the co-founder/organizer of The Evolve Canadian Strength Symposium. In this episode, we discuss why you should attend in-person fitness events, why one client can easily turn into ten and using social media to gain business.     Timestamps: [04.36] - Why has he put so much time into attending different fitness seminars and conferences? [14.33] - Does he think you can attend too many events? [16.58] - Does he do anything post-event to ensure he's applying what he's learning? [20.46] - How Andrew's career as a PT started? [27.13] - How his first client set off a chain of referrals [30.13] - Has he found that you get less "energy vampire" type clients as the years go on? [40.35] - Why it's useful to question your own bullshit [42.56] - How many personal training sessions he tends to do per mon

In this episode, I'm joined by Alex for another fitness industry conversational episode. We start by discussing where Alex would work if he had to go back to being a brand new PT and then get into a discussion around employed vs self-employed PT. Then we get into a discussion about why you should aim to stick with and work through the tough situations rather than just deciding to get out right away.       Timestamps: [5.42] - If Alex was a brand new personal trainer and he was deciding where to work, where would he choose? [12.37] - Should you move for a job in PT? [14.52] - Why working in a commercial gym can be a great place to start [23.37] - Why having many options for a career in fitness can be a hindrance rather than a help [25.52 onwards] - Alex talks about how the more final a decision is the more chance we will begin to like it       Find Out More About LTB: Website Instagram Facebook

On today's episode, I chat with Tom Hamilton. Tom has been coaching for almost ten years, working with a wide range of clients from the gen pop to world record holders. He currently coaches at W10 in London, is the Head of Education at the IFBA and runs his own online coaching business. Tom has also competed at both bodybuilding and powerlifting, with a highlight being winning the world drug-free powerlifting championships in 2016. In this episode, we discuss low hanging fruit trainers that you can add to their coaching tomorrow morning, how to programme and get your clients strong and dealing with serious injuries. It's one of those "take notes and get actioning some practical stuff" kinda episodes.       Timestamps [4.11] - What does he wish he knew about programming back when he started? [7.26] - Why results don't have to mean getting a client stronger or seeing weight loss [10.37] - Low hanging fruit that trainers can fix that will make their lives easier when coaching and training clients [12.47] - How

I always have such enjoyable conversations about business with Sally, who is a returning guest after her first appearance on episode 164. Her journey into now owning a facility is incredibly relatable and I always appreciate her honesty about the challenges she's had. One of those challenges was how tough her first few years were, and how much she doubted herself and her business during that time. 99% of us go through that stage but we don't talk about it anywhere near as often as we should, so that's where we begin this podcast. We also discuss why managing your money is a huge part of business success as well as how she decided to she wanted to go into facility ownership.     Timestamps: [03.05] - How Sally's business has progressed over the years [07.19] - Why she has had to be incredibly patient with business over the years [10.42] - Why we need to have more discussions about the harder aspects of business [11.50] - Why Sally decided to get a business coach [21.50] - Did she have a vision in her head for

On today's episode, I talk to LTB's head honcho Chris Burgess, Mark Fisher from Mark Fisher Fitness and Business for Unicorns and Pete Dupuis from Petedupuis.com and Cressey Sports Performance about their experiences with public speaking. We cover what their first time on stage was like, how they prepare, dealing with nerves, audience engagement and much more.   Timestamps: (02.30) - What each of the guests first professional public speaking appearances were like.  (09.06) - Why speaking about subjects you truly care about and have experience with is so important. (11.35) - How Mark approaches preparation for his speaking engagements. (12.31) - Why Chris decided to get a public speaking coach. (19.46) - How Pete deals with nerves. (21.01) - How Mark deals with nerves. (26.17) - How Chris deals with nerves. (29.56) - Why being nervous is actually a compliment to your audience. (36.56) - Engagement and interaction tips. (45.31) - Why taking a class or getting a coach can be a huge help for improving public spe

In today's episode, Stuart interviews Dr. John Berardi. John is a Canadian-American entrepreneur best known as the co-founder of Precision Nutrition, the world’s largest nutrition coaching, education, and software company. He's also the founder of Change Maker Academy, devoted to helping would-be changemakers turn their passion for health and fitness into a powerful purpose and a wildly successful career. Over the last 15 years, he's advised Apple, Equinox and Nike as well as the San Antonio Spurs, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre. He's also been named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness.   We cover creating a career in the fitness industry, work: life balance, growing your reputation, marketing and much much more.        Timestamps: (2.27) What it's like for JB reflecting on the career he's had so far. (6.40) Has not having a 5/10 year plan meant he's struggled to fully commit himself to things? (10.01)

In today's episode, Stuart welcomes back on Dr. Brad Dieter (previous #54). Brad is a trained Exercise Physiologist, Molecular Biologist, and Biostatistician. He received his B.A. from Washington State University and a Masters of Science in Biomechanics at the University of Idaho, and completed his PhD at the University of Idaho. He completed his post-doctoral fellowship in translational science at Providence Medical Research Center, Providence Sacred Heart Medical Center and Children’s Hospital where he studied how metabolism and inflammation regulate molecular mechanisms disease and is involved in discovering novel therapeutics for diabetic complications. In addition to his laboratory and biostatistics work, Dr. Dieter is the Chief Operating Officer at Macros Inc and is passionate about scientific outreach and educating the public through his role on Scientific Advisory Boards and regular writing on health, nutrition, and supplementation. In this conversation, Stuart and Brad discuss leadership, time manage

In today's show, we have a special 200th episode involving all three of the main LTB staff team - Chris, Claire and Gregg. I chat to Chris about marketing, Claire about finances and business and Gregg about movement screens. You can check out the timestamps below in the show notes if one is particularly relevant or interesting to you. Here's to another 200 episodes!   Timestamps Chris Interview 2.35 - is marketing more important than training or nutrition knowledge as a PT? 8.55 - how to get more people talking about your service 14.25 - where Chris got his first few clients from 18.55 - does Chris think something trainers are lacking is a real love for being a PT? 24.35 - does Chris think he's got better at attracting the right kind of people for his businesses? Claire Interview 31.30 - Where to start when it comes to managing your finances 34.40 - How often should you track your income and expenses? 35.30 - Claire's system for managing finances 39.10 - Should you use an accountant? 41.50 - Where

In today's show, we have another episode of the very originally named "fitness industry conversations with Alex Pearson". I thoroughly enjoyed this conversation and feel we hit on some topics that will help a lot of people out. Namely, we talked about why personal training needs a proper definition and how to avoid burnout.  If you're listening to this episode and you've got Instagram, tag us in your story showing that you're doing some professional development. We're @liftthebar!     Timestamps 1.25 - Why doors frustrate the hell out of Stuart 5.32 - Why going to a dinner party with new people is analogous to a new client coming to the gym for the first time 7.32 - Why having a lack of a definition of a personal trainer is an issue 14.17 - Alex's definition of a PT 22.52 - What this lack of definition means and how having one can help personal trainers enjoy their careers more 28.02 - Burnout within personal training and fatigue/ stress management 34.32 - Making a decision about jumping into facility owner

In today's episode, we welcome on Tara Arndt from the School of Email. Earlier this year, I was lucky enough to watch Tara present at the Inland Empire Fitness Conference held in Spokane in Washington State on the topic of email marketing. As you may expect, our topic for this interview is on exactly that. We discuss how and why to use email marketing, how often to email, how to grow your list, what to do if you already have a list and much more.    Timestamps 0.50 - How Tara got started in email marketing. 4.25 - Companies that Tara thinks do marketing well. 6.50 - What she wishes more companies would do more and less of. 10.25 - How effective is email marketing in comparison to social media? 16.59 - Increasing open rates with emails 18.35 - How often should you email? 19.30 - How to use email for retention 21.35 - Where to begin if you wanted to gain new clients using email marketing? 26.15 - How to create a free download that can be used in exchange for an email address 28.40 - Some simple tips to grow y

In today's episode, Bret Contreras "The Glute Guy" joins us. Bret is the inventor of the hip thrust and many other great ways to train the glutes you've no doubt used in your programming. He's a researcher, S&C coach and someone who spends just as much in the trenches experimenting as anyone else in the fitness industry. We discuss programming, glute training, tips for personal trainers and much more.          Timestamps 5.50 - How he has approached personal growth as a fitness professional 18.30 - Why and how he has changed his approach to using social media 22.05 - How he goes about designing gen pop training programmes 25.20 - Why most people don't have problems with glute activation 27.50 - Why telling clients they have a weak core is a dangerous thing to say 33.20 - Why your words and demeanour matter as a personal trainer 37.25 - Why you should educate your clients when they are training with you 39.35 - How to get more word of mouth referrals 42.50 - Where he starts when a new client wants to gr