Ltb Podcast

In today's episode, I welcome on Lawrence Judd from Macros Inc. Lawrence is a good friend and someone I've wanted to have on the podcast for a while. I'm sure a few of you will know of him, and if not, you're in for a treat as one of his superpowers is distilling complicated topics into understandable and practical steps. We dive deep into marketing and talk about a definition for it, where personal trainers go wrong, companies who are doing it well, setting business goals for more effective marketing and why you're likely a yoyo marketer.     Timestamps: [04.55] - what has happened to Lawrence's chemical engineering career and how he came into the fitness industry? [10.11] - how his degree in chemical engineering has aided his work in health and fitness [13.30] - what Lawrence means when he wrote "you're probably a yoyo marketer" in his LTB magazine piece [16.20] - does he think personal trainers have a knowledge or habit gap when it comes to marketing? [19.45] - how he explains marketing [24.00] - why it's