Iab: Simplify And Inspire Podcast

In our latest podcast we chat to the Alice Almeida and Belinda Casselden from the Totally Awesome team about their last research on youth culture and commerce and what it means for marketers and media organisation. We discuss a range of topics including purchasing influences, information discovery, trust sources, device ownership, thoughts on AI and much more.See omnystudio.com/listener for privacy information.

In this episode we are going to open up the conversation to the current state of play in relation to AI in the advertising and marketing industry – efficiencies, opportunities, risks and responsibilities. For the discussion today we are joined by two industry experts Nick Seckold, APAC VP, Microsoft Advertising and Kellyn Coetzee, National Head of Media & Analytics, Reprise. See omnystudio.com/listener for privacy information.

The Australian paid search market was worth $6.2b in 2022 and represented 44% of all digital ad spend. In this episode we look at developments in the paid search advertising market with a focus on current and expected changes driven by AI that will impact both the consumer and advertiser experiences. We are joined by two industry experts, Gary Nissim the Managing Director at Indago Digital and Jonathan Henshaw, Head of Product and Innovation at Ryval Media.See omnystudio.com/listener for privacy information.

With connected TV revenue representing nearly 50% of publisher video revenue in Australia and supply starting to expand beyond broadcaster and YouTube inventory we thought it was time to have a chat about how the market is developing, how both buyers and sellers can be confident in trading and what industry standards will help with an effective & efficient market. In this episode we are joined by Shani Kugenthiran, Digital Advertising Strategy & Product Director, Paramount ANZ and Rob Hazan, Senior Director Product, Index Exchange. See omnystudio.com/listener for privacy information.

Local charity Liptember Foundation has recently carried out research with Nielsen to look at the state of Australian women's mental health. In this podcast we are joined by Shruthi Babu (Director of Media Analytics & Consumer Research at Nielsen) and Katrina Locandro (Marketing & Communications Manager at Liptember Foundation) to discuss the need for this important new research as well as background on Liptember Foundation's brand development and marketing activities. See omnystudio.com/listener for privacy information.

In this episode we take a deep dive into performance advertising with Jan Hofmann from TikTok and Kim Zorn from Princess Polly covering best practice, market trends, changes in inventory costs, creative and measurement.See omnystudio.com/listener for privacy information.

In this episode we investigate how consumers are planning their holiday shopping, their online and online commerce expectations and how marketers can tap into mobile advertising opportunities.See omnystudio.com/listener for privacy information.

In this episode we explore business transformation through digital innovation and smart use of data. We are joined by Warren Jenson, President, CFO & Exec MD for International, for LiveRamp who shares his insights on what helps companies successfully transform from his experience across a wide range of organisations including EA, Amazon, Delta as well as working with a huge range of CMOs as LiveRamp clients. We also discuss how marketers can manage the current economic challenges.See omnystudio.com/listener for privacy information.

In this episode Todd Parsons and Colin Barnard from Criteo provide a local and global update on retailer trends, first party data and the growth of retail media.See omnystudio.com/listener for privacy information.

There has been buzz around the growth of live video streaming consumption from broadcasters for the last couple of years. Sports content is obviously key to this market. In this episode we chat to James Young (Managing Director, Australia - Magnite) and Brett Islaub (National Digital Sales Manager - SBS) about new research that has been released on the Live Sports Streaming consumer as well as overall industry trends. See omnystudio.com/listener for privacy information.

In this episode we chat to Nicole Prior from Xandr and Anna Dancey from NITV about the development and benefits of media ad investment in diverse audiences and media environments. As curated marketplaces gain traction the ability to reach diverse audiences via programmatic trading. We also hear about the progress of the Beyond 3% initiative to drive investment into media options representing Aboriginal and Torres Strait Islander peoples. Nicole and Anna also share their media origin stories and how they feel into the advertising industry. See omnystudio.com/listener for privacy information.

In this episode we discuss CTV audiences, addressability and maximising reach. We are also going to find out how a collaborative partnership of a media, tech and a brand can deliver results. We are joined by Yasmin Sanders (Samba TV), Namita Joseph (Streamotion), Tim Purss (Pubmatic) and Cassandra Tan (Adobe).See omnystudio.com/listener for privacy information.

In this episode we discuss a wide range of topics of interest to the marketing community including changes in car ownership & mobililty, the car buying journey, data usage, new ways of working and brand repositioning with Davor Vilusic & Vanya Mariani who both hold the title Commercial Director of Media at Carsales.See omnystudio.com/listener for privacy information.

Ad blockers, changes in tracking, privacy regulation, willingness to share personal information and consumers moving to subscription/non ad supported media options are all topics that are directly related to consumer digital media and ad experiences. In this podcast we are joined by Jess Miles from IAS and Richard O'Sullivan from InMobi to investigate what contributes to a great consumer experience that not only keeps consumers engaged and maintain trust as well as helping deliver great results for advertisers.See omnystudio.com/listener for privacy information.

The CTV advertising market in Australia is one of the fastest growing areas of the digital advertising ecosystem. In this podcast we chat to Flaminia Sapori, – National Head of Partnerships & Strategic Investments at Matterkind and Alysha Dino – Senior Director, Business Development for Publica. They discuss the growth in the Australian market, compare the AU market with other international markets, improving ad experiences, how e-commerce can be powered by CTV and much more. See omnystudio.com/listener for privacy information.

A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry. A run down on key trends on media consumptions, ecommerce, adtech, privacy and much more. Gai is joined by Natalie Stanbury (Director of Research), Jonas Jaanimagi (Tech Lead), Sarah Waladan (Director of Policy & Regulation) and Jenn Thomas (Head of Membership & Marketing)See omnystudio.com/listener for privacy information.

In the recently released IAB Australia Digital Advertising & Ad Tech Industry Talent Review there was rightly a lot of focus on the data around the high job vacancy rate in market, but within the report there was some important data on gender diversity for different roles in our industry and disappointingly at the very senior management ranks we are still seeing underrepresentation by women who only represent 26% of these roles. Our CEO Gai Le Roy chats with two local female ad tech leaders, Ilda Jamison (MD of Quantcast) and Nina Vanneck (Country Manager, Publisher Partnerships for Google ANZ) in our latest podcast on leadership in ad tech and supporting female talent.See omnystudio.com/listener for privacy information.

Identity as a concept & topic really is the backbone to the digital advertising and marketing industry – it goes across publishers, agencies, ad tech and marketers, it is involved in media buying, targeting, measurement and assessment. It has nuances across different devices and operating systems. So although the identity challenge has recently been primarily focussed on creating new methods to deal with changes to 3rd party cookies it really is much broader. On this episode Suzie Cardwell, General Manager Client Product & Strategy for News Corp Australia and Adele Wieser, MD APAC for Index Exchange join us for a disucssion on the current and future state of identity. See omnystudio.com/listener for privacy information.

In this episode we will hear from Angus Keene (Acting MD of Twitter Australia) and Rob Hall (CEO of Playground xyz) on the state of innovation in digital advertising in Australia as well as discussing the need to increase the focus and investment in creative. See omnystudio.com/listener for privacy information.

With the continued increase in digital ad investment, ensuring that ads are seen by humans and are placed in suitable and effective environments is vital. In this episode we chat to Imran Masood from DoubleVerify and Lottie Laws from Pinterest on how marketers can invest in environments that connect with audiences and provide suitable placement opportunities. See omnystudio.com/listener for privacy information.