Iab: Simplify And Inspire Podcast
Transparency in CTV Advertising with Shani Kugenthiran and Rob Hazan
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:32:36
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Sinopsis
With connected TV revenue representing nearly 50% of publisher video revenue in Australia and supply starting to expand beyond broadcaster and YouTube inventory we thought it was time to have a chat about how the market is developing, how both buyers and sellers can be confident in trading and what industry standards will help with an effective & efficient market. In this episode we are joined by Shani Kugenthiran, Digital Advertising Strategy & Product Director, Paramount ANZ and Rob Hazan, Senior Director Product, Index Exchange. See omnystudio.com/listener for privacy information.