My Big Idea

Hello and welcome to this week's episode of My Big Idea, an ASOS podcast. This week's guest is Claire Ptak: food writer, recipe developer, consultant and owner of Violet Bakery based in East London. Originally from California, Claire worked as a pastry cook and later pastry chef for Alice Waters at Chez Panisse in Berkeley. After moving to London, Claire started her business as a market stall on Broadway Market, cooking from home before opening the café in 2010. Claire makes a point of using all organic ingredients such as eggs, sugar and flour in her recipes, which fits with the down to earth character of the bakery. Aside from running Violet Bakery, Claire writes for the Guardian and recently published her cook book 'The Violet Bakery Cookbook', containing her own recipes for treats such as butterscotch blondies, chocolate and hazelnut and toffee cake. Claire has also been involved in writing several books for the restaurant Leon and a guide to making your own confectionary. Asos editor Danielle...

Hello and welcome to this week's episode of My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. This week's guests are Susannah Jones and Katie Knox of London's Butchers Hair Salon. Butchers is the start of a two women mission to rid the world of ugly barnets. Fed up of hair that drains your brain, saps your style and fixes you with a frown, Butchers believe in cuts and colours that shout ‘Check me out! I look unbelievable. And so does my fabulous hair.’ And all without trashing your locks or the planet in the process. The owners of the 'dead sexy' Shoreditch salon believe that everybody should have a haircut that they enjoy and gain happiness from without having to compromise the environment or your hair's condition. They achieve this by using a range of eco-friendly hair products and dyes, and are becoming increasingly popular for their laid-back vibe and fun styles. The salon also regularly hosts pop-up boutiques, AA meetings and fashion events... &

Hello and welcome to this week's episode of My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. This week's guest is London-based club promotor Jada Simone. Jada started her night Sniff after noticing that Hip Hop was missing from London's thriving club scene. Following the success of America's Trap music in the UK, Jada decided to bring new and innovative Hip Hop sounds to London. Sniff aims to deliver authentic and fresh Hip Hop to the youth of London, exposing them to and allowing them to enjoy the genre. Jada is passionate about Hip Hop culture and is working hard to deliver the under- represented genre to London's stylish club scene. Jada describes her vision to Asos's Shannon Mahanty, and how she intends to proceed in the future, in this week's podcast. This is Jada's big idea.  See acast.com/privacy for privacy and opt-out information.

Hello and welcome to Episode 7 of My Big Idea, an ASOS Podcast, with this week's guests Lucy Greene and Pandora Leonard, the founders of Anti-Agency. Founded in 2013 - Anti-agency isn't your average casting agency. It is for people who could’ve been models and decided not to, for people who are too cool to be models and people with real lives on the verge of exploding in music, fashion, art, illustration & creative industries. The two have over 10 years of experience in the fashion and music industries under their belt, with Anti now casting models for Saint Laurent, Marc Jacobs, Dr Martens, Selfridges, Cos, Maison Martin Margiela, DKNY, ASOS, Lazy Oaf, Urban Outfitters, Topshop and countless more. Anti is one of the most successful modelling agencies specialising in alternative, young models and has been described by Dazed as 'The world's sexiest street casting collective'. The agency represents both male and female models including Arvida Byström, Donnika Anderson and Lucas Bin. Lucy and Pandora tal

Hello and welcome to this week's episode of My Big Idea with our guest, Radio 1 live Lounge DJ, Clara Amfo. My Big idea is an Asos podcast giving young women advice and inspiration to start their own businesses. London- born Clara Amfo is a dynamic young broadcaster who can currently be heard on Radio 1. Starting out her radio career at KISS FM, she later joined BBC Radio 1Xtra to present the weekend breakfast show, after being nominated for a Sony Radio Award in the 'Rising Star' category. In January 2015, Clara began her stint as the new presenter of The Official Chart on BBC Radio 1 and in May she joined the Radio 1 weekday schedule taking over the prestigious “10-1″ and Live Lounge slot from Fearne Cotton. Clara has since reported from vastly popular events in the UK including Wireless, Global Gathering, SW4 and NASS festivals. In this broadcast Asos editor Naomi Attwood talks to Clara about how she approached her broadcasting career and continues to make waves in the music industry. Here's...

Hello and welcome to this week's episode of My Big Idea with our guest Gabi Gregg of fashion blog Gabi Fresh. My Big Idea is an Asos podcast giving young women advice and inspiration to start their own businesses. Gabi started her blog in September 2008 after graduating college with an interest in fashion journalism. Gabi knew first-hand the lack of resources for younger, trendier women sizes 14 and up, so she decided to fill the void in the fashion industry. Over time, Gabi Fresh has transformed into a popular personal style blog, where she shares fashion advice (mainly consisting of 'ignore fashion advice!') and encourages women to take risks with their style and not feel limited by their size. Gabby believe that women should dress in whatever they find exciting and enjoy wearing, rather than trying to adhere to rules about what to wear according to your body type, her aim being to empower women to dress free from the constraints of 'plus sized styles'. Gaining success rapidly, Gabi has appeared on... &#

Hello and welcome to episode 4 of My Big Idea, an ASOS Podcast giving young women advuce and inspiration to start their own businesses. This week's guest is Florence Adepodu, Founder of MDM Flow, a post-90s hand-made lipstick brand influenced by the glamour associated with mid 90s–00s hip hop culture. Having spent undergraduate life studying whilst working in luxury beauty retail, Florence decided upon graduating to live out her dreams to create the brand she's always wanted. Since its creation, MDM Flow has made huge gains in the beauty industry, being described by Vogue Italia as "Lipstick shades that are bold and unusual, in a word, street style. Her brand is called MDMflow and inspiration unusual, Hip Hop". MDM Flow products are now supplied worldwide to celebrities, makeup artists and to the general public, allowing people to create edgy and unapologetic makeup looks. Asos editor Naomi Attwood chats to Florence about starting MDM Flow and her inspiration for the brand. This is the story of...

Hello and welcome to episode 3 of My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. This week's guest is Missy Flynn, Co-Founder and General Manager of Rita's Bar and Restaurant in Hackney, London. Rita's is Hackney's friendly neighbourhood restaurant founded by Missy and her 2 close friends following a successful pop-up restaurant in London's Dalston. They offer late night menu favourites, such as their famous Oreo Pie, and combine them with their take on classic cocktails in the trendy setting of Dalston. The restaurant is located above a nightclub on Mare Street and is popular with both locals and tourists, growing from a 'late night fried chicken restaurant' to a popular destination for casual south London dining. Asos editor Annie Chin talks to Missy about how she approached the creation of Rita's and its growing success. This is the story of Missy's Big Idea.  See acast.com/privacy for privacy and opt-out information.

Hello and welcome to the second episode of My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. This week's guests are twin sisters Tida & Lisa Finch, creators of trailblazing jewellery label Finchittida. Since its creation, Finchittida has become famous for its audacious fashion accessories that fuse Lisa and Tida's Laos-London heritage. Finchittida has been stocked on ASOS.com and has been mentioned in media such as Vogue and Elle. The brand has also caught the attention of style icons & music artists, including FKA Twigs, Mila Kunis, Florence Welch, Rita Ora, Lianne La Havas and Eliza Doolittle. Not only do Lisa and Tida create beautiful, stylish jewellery, but they donate a portion of the profits to ending bombing in Laos, the country their mother is from and, sadly, one of the most frequently bombed in the world. ASOS editor Naomi Attwood talks to Lisa and Tida Finch about their vision, their cause and how Finchittida took off. This is the st

Hello and welcome to the very first episode of My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. Our first guest is the founder of TALLER THAN YOUR AVERAGE, a womenswear label dedicated to creating stylish pieces for women 5'9 and taller, and former fashion stylist, Irene Agbontaen. Irene decided to start her own brand dedicated to tall women. All she ever wanted was staple jersey pieces she could grab and throw on quickly and items she could pair up with her existing wardrobe that were light and practical - unable to find this, she decided to make her own. Since its launch in 2013, Taller Than Your Average has been stocked in Selfridges, Barneys and on asos.com and has gained a cult following including celebrities such as Karlie Kloss, Elle Macpherson and Jessie J as the go-to brand creating fashionable, wearable clothing for taller women. Asos editor Caroline Ferry explores how Irene built her fashion label and how she ensured its success. This... &

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