My Big Idea

Hello and welcome to this week's episode of My Big Idea, an ASOS Podcast giving young women advice and inspiration to start their own businesses. This week's guest is London-based club promotor Jada Simone. Jada started her night Sniff after noticing that Hip Hop was missing from London's thriving club scene. Following the success of America's Trap music in the UK, Jada decided to bring new and innovative Hip Hop sounds to London. Sniff aims to deliver authentic and fresh Hip Hop to the youth of London, exposing them to and allowing them to enjoy the genre. Jada is passionate about Hip Hop culture and is working hard to deliver the under- represented genre to London's stylish club scene. Jada describes her vision to Asos's Shannon Mahanty, and how she intends to proceed in the future, in this week's podcast. This is Jada's big idea.  See acast.com/privacy for privacy and opt-out information.