Be The Drop - Investigating Brand Storytelling

In today’s episode I delve into the world of theatre with playwright, Sally Hardy, owner of the theatre company, Free Range Theatrix. Sally is currently immersed in the final stages of production of the play she wrote called Gone Viral for the upcoming DreamBIG Children’s Festival. Sally talks us through the steps involved in professionally producing a play, about earning the respect of the artistic community, and reveals how storytelling is her saviour...   To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook, Instagram and Twitter.  CONTACT US at podcast@narrativemarketing.com.au

With much laughter involved, I sit down with twins Michael and Danny Philippou, the dynamic duo behind YouTube channel RackaRacka . With over 3.7 Million subscribers and collective video views of close to 500 Million, these 24 year old twin brothers have developed a winning formula. Danny and Michael talk about learning by making mistakes, discuss their first feature film, and reveal why they recently turned down a quarter of a million dollars... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to follow us on Facebook, Instagram and Twitter.  CONTACT US at podcast@narrativemarketing.com.au

What is the Mayor's role within a community? How does somebody in a position of governance view community? How do they communicate with that community? I talked to Mayor of Unley, Lachlan Clyne, who has always been captivated by a sense of community: a community that centres around local facilities, businesses and the people within it. Lachlan is driven by community connections and by the feeling of being part of something bigger than himself. Helping people, uniting people and making things better is what drove him to become one of the youngest ever Mayors in South Australia.  In today’s episode of Be The Drop, Mayor Clyne talks about the importance of humanisation in communication, about community as the soul and heartbeat of a place, and reveals how to motivate action simply by being open to it... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTub

Sophie Miller is a ray of Adelaidian sunshine. And when she started using Instagram 3 years ago, she just wanted to spread a little bit of that sunshine by sharing photos of all the great places in Adelaide that she visits. From these humble beginnings, she has grown a following of nearly 30,000 people on Instagram. Her The Streets of Adelaide community, which is made up of an Instagram page, blog and a Facebook page is all about spreading positive vibes about the South Aussie capital. Posting sometimes up to 20 photos a day, it's rare to have fewer than 100 likes on any picture.    In today’s episode of Be The Drop, Sophie talks about turning strangers into friends, about the importance of integrity, and reveals what channels work best for engaging with her community and why... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER t

When two shows come together to record a podcast within a podcast, things can get pretty interesting. Particularly when those shows are Be The Drop and The Adelaide Show. Having both participated in the Adelaide Podcast Festival back in March, it was only a matter of time before our shared love of hot cross buns and podcasting brought us together once more for this very special interview.  The Adelaide Show is a weekly podcast that was originally named Another Boring Thursday Night In Adelaide as a provocative challenge to people who lazily labelled Adelaide as boring! Covering everything from science to business and sport, the common thread for the cohort of persistent listeners is that they "over-index with their engagement with the community at large," says Steve. Hyper-engagement is in their DNA; they're out and about at night, meeting people and hearing their stories. And it's this human contact element to which we kept returning throughout our interview.    In today’s episode of Be The Drop, Steve, Nige

On any given night, more than 105,000 Australians experience homelessness and 44% of those experiencing homelessness are women, and over 17,000 children under the age of 12 do not have a stable place to call home in Australia. These statistics are unacceptable to me, which is why I will be joining business and community leaders from around Australia to take part in the 2017 Vinnies CEO Sleepout, raising awareness and vital funds to support services for the thousands of men, women and children experiencing homelessness across the country.   To find out more about how Vinnie's communicate to drive action to respond to homelessness, I interviewed David Wark, Chief Executive Officer for the St Vincent de Paul Society in South Australia. David is committed to serving the people who seek the Society’s assistance, be it through utilising his business expertise to ensuring critical support services are maintained, homeless accommodation, conference work or the Vinnies Centres. I encourage. In today’s episode of Be Th

What would the world look like if we all worked together and supported one another? It would probably look a bit like jesscaire.com. The world according to Jess Caire is inspired by a future in which her two children are judged not on their gender, but on how hard they work, their values and beliefs. Society has evolved ideals to which we're supposed to aspire, whether we like it or not. However, as a self-confessed "over-achieving people pleaser", Jess found that she had to let go of these impossible expectations she'd set for herself when she became a mother. Believing that she couldn't be the only woman struggling as she was, she began to share her vulnerability online, attaching to it a sense of worth rather than a sense of shame. Her community is about empowering women, getting them to believe in themselves and each other, because only by working together can we break down gender barriers and create a unified response.  In today’s episode of Be The Drop, Jess talks openly about her own emotional journey

Love it or hate it, climate change is a topic of considerable debate and Seb Henbest, Head of EMEA at Bloomberg NEF, is well informed on the topic, as he tracks policy making, rapid change and new technology relating to renewable energy. Dealing with considerable amounts of data and scientific research that relates to renewables, his challenge is translating it all into information that helps people to make decisions. When your community is as diverse as 'everyone that uses energy', and in a time when the ideological debate around climate change has voters divided, how do you get people to stop and listen? In today’s episode of Be The Drop, Seb talks about how to tackle communication for complex and long term issues, how to take into account differnt opions and reveals why social media doesn't always add value... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to

When you're going through a crisis, it's very easy to feel like you're completely alone. But BUPA Blogger of the Year and Lifestyle Blogger of the Year 2016, Jenni Eyles, quickly found that this was not at all the case when she was diagnosed with invasive breast cancer, aged 41. After being "carved up", undergoing unpleasant treatment and believing she was going to die, Jenni stopped sweating the "small stuff" and 3 years ago created Styling Curvy to share her new-found respect and love for her body. Having worked in fashion retail for 25 years, Styling Curvy is as much about fashion as it is about body confidence and cancer, encouraging women of all ages, shapes and sizes to love themselves in the skin they're in and be more adventurous with fashion. I was super excited to have Jenni as a guest on Be The Drop, which was recorded live at Adelaide Podcast Festival at The Elephant British Pub, with 14,000+ Facebook fans, nearly 17,000 Insta followers and a profitable business to boot, Styling Curvy is the perfe

If you're the kind of person that wants to work on your business 24/7 and sometimes struggle to find balance - today's podcast is going to be especially beneficial for you! #BusinessAddicts is the podcast for people addicted to business. Loren Bartley is the Producer and Co-Host of #BusinessAddicts, which for the past 2 years has been building its community of predominantly business owners who identify as so passionate about their business that other aspects of their lives can sometimes suffer. This is a community that recognises that passion, but also provides support.  In today’s episode of Be The Drop, Loren talks about building community for business, about being brave enough to be vulnerable, and she reveals how to feed the beast without starving the person you are... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to foll

 How can street art and the community it brings together investigate what it means to be Australian? The Real Australians Say Welcome street art project was inspired by a line in our national anthem. How did this poster series and the subsequent posters spark discussion and debate about multiculturism in Australia?  Peter Drew has been making street art for the last 9 years, but he began his Real Australians Say Welcome project back in 2014. While studying in Glasgow for a year, Peter considered in depth what it meant to be Australian; when you go overseas, he says, you "become Australian: Peter, the Australian guy." He felt then that he should have an opinion about what that means. From humble beginnings, you can see his posters all over Australia. In today’s episode of Be The Drop, which was recorded live on stage during the Adelaide Podcast Festival at The Elephant British Pub, Peter talks about the power of the ancient forum of outdoor space, considers the notion of unity and reveals why it's important to

Set in the age of Amazon and online content, with a backdrop of funding cuts to the arts, how does a Centre for Books, Writing and Ideas make its way in the world? The Wheeler Centre  provides a forum for conversation, with extremely varied topics, from erotic literature to human rights, so its community is not a homogenous group. However, that doesn't mean that its members are any less engaged.Hosting around 250 public events every year, around 80% of which are free, the Wheeler Centre has limited barriers to entry for those wishing to participate. Director Michael Williams discusses how in an online world people are increasingly searching for connection to generate a sense of identity. The Wheeler Centre has developed a strong and engaged community by providing a supportive environment for investigating ideas. In today’s episode of Be The Drop, Michael talks about implementing a contract to conversation, having pride in your expertise and being a part of something bigger than yourself... To access the weekl

What happens when a lineup of talented South Australian female change-makers present to room of over 100 passionate business women? The ground shakes (literally there was an earthquake), the room is electric and attendees leave with their heads buzzing full of ideas and inspiration! That's exactly what happened at Sass Summit 2017 on Friday 10th February at the Adelaide Convention Centre.  Now in its third year, Sass Summit has gotten bigger each year. I had the absolute privilege of being MC at this incredible event, with the honour of introducing many wonderful female speakers. Whilst there, I also recorded a number of live interviews for today’s episode of Be The Drop. In this episode we discuss the value of community for women in business, advice on how to be a female change-maker and what it means to give women permission to rise and thrive together... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podc

How does cheese bring people together? Sheree Sullivan, Founder of Udder Delights, believes her cheese tells the Australian business story in its simplest form; from local dairy farmers providing the milk, to her making the cheese in historic Hahndorf, being sold by trusted retailers and finally ending up in people's homes. Sheree's community is made up of family owned businesses and consumer families who value handmade, trustworthy food products. From starting the business aged 21 to hiring a National Sales Manager in 2015, Sheree and her husband Saul have built Udder Delights steadily over time in size and profile. In today’s episode of Be The Drop, Sheree talks to us about using the media, remaining level headed, and she reveals how to build a business from the ground up... To access the weekly podcast episodes as they are released: SUBSCRIBE to us in iTunes here. SUBSCRIBE to us in SoundCloud here. To access the weekly podcast video as they are released - SUBSCRIBE to us in YouTube here. PS: REMEMBER to

There are conversations you have with people that exude such a genuine passion, that you can't help but be swept up in it. In this episode, I had one such conversation with Life Coach and Founder of The Happiness Hunter, Fiona Redding. After reevaluating what was important in her life, Fiona started a walking group, to connect to herself, to others and to nature. Three years on, her personal priority/passion has turned into an Australia-wide movement, bigger than herself; a community of 'Happiness Hunters' walking together and supporting one another.  In today’s episode of Be The Drop, Fiona talks to me about focus, faith, and changing the world one walk at a time... New Episode Launches every MONDAY! Remember to follow us on Facebook, Instagram, YouTube and Twitter - @be_the_drop  CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here. SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here.

If you have a genuine interest in the content you're putting out there, the chances are high that others will feel the same. Before you know it, you've got an audience who are engaged in your content. This is what James Deg, founder of bathblogger.com, discovered after initial interest from Instagram pictures he posted of the unusual baths he'd come across during a trip to Japan. After only 8 months, James' blog has grown significantly and he is expanding his authority in the world of bathing. In today’s episode of Be The Drop, James talks to us about finding his niche and gives us his 'two for the price of one' top communication tip... New Episode Launches every MONDAY! Remember to follow us on Facebook, Instagram, YouTube and Twitter - @be_the_drop  CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here. SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here.

When you’re true to yourself, your communication will always be authentic and unique. This is the advice of Erin Fraser, founder of Blankspace Co, a boutique marketing consultancy focussing on events, brands and lifestyle. After establishing a solid career with big brands such as Estee Lauder, Avon and Tom Ford, Erin took what she’d learned within the professional community she’d built and started something for herself. In today’s episode, Erin talks passion, reveals how to handle negativity and gives us her top tips for communicating... New Episode Launches every MONDAY! Remember to follow us on Facebook, Instagram, YouTube and Twitter - @be_the_drop  CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here. SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here.

In a world where automation and less face to face contact are starting to take over, John Saldin has identified the value and business opportunities that exist in taking time to build relationships in person. Through his business, Adelaide Business Strategy, John works with a range of clients to connect them with relevant business contacts in order to help them grow their business. The strength of John's strategic business development abilities has been built on face to face communication, and as such, John places significant value in building interpersonal relationships. Here's John's tips for creating a great network that catalysis connection... Get a copy of John's book "Stand Out, Be Different, Succeed" Here! New Episode Launches every MONDAY! Remember to follow us on Facebook, Instagram, YouTube and Twitter - @be_the_drop  CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here.

When Carly Barry-Thompson wanted to connect with like-minded women she struggled to find the genuine connection she was looking for. So instead of accepting the options available, she began a facebook group with a group of women she met at a conference. From this facebook group to now a connected and active community of women, Carly is empowering women to take their business to the next level. Here are Carly's tips for fostering a community of female change-makers... New Episode Launches every MONDAY! Remember to follow us on Facebook, Instagram, YouTube and Twitter - @be_the_drop  CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here.

When someone shows up as themselves, they emanate ease. Finding this purpose and creativity is a powerful example of how much one person can impact their community. Emily Beaton is an all-around beautiful human. In a short time, she has gone from professional netballer to successful small business owner. Through her custom typography, she has stepped inside the lives and lounge rooms of a whole range of different people. In today's episode of Be The Drop Podcast Emily shares with us how she's gone from zero to typography hero in a hot minute... New Episode Launches every MONDAY! Remember to follow us on Facebook, Instagram, YouTube and Twitter - @be_the_drop  CONTACT US at podcast@narrativemarketing.com.au Want more from Be The Drop? Visit our website here SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here.