Sinopsis
This podcast covers everything from what to do if you're business is attending a trade show, to how to market and brand your company through design and story. Listen to Highway 85 Creative's CEO Guy Zwick and featured guests as they share great knowledge and insights, so you can make sure you to make the best out of your next trade show.
Episodios
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8 Latest Trade Show Display Trends In 2017
18/09/2017 Duración: 16minIn this episode, we dig into 8 of the latest trade show display trends we 2017. From virtual reality to interactive walls, we talk about which trends are worth your investment and which ones may be too hyped! Check out the blog article to this episode here!
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The Evolution of Retail Environments and Showrooms
23/08/2017 Duración: 12minIn this episode, we dive into environments and how designing your space, whether it be for retail or to showcase your brand, can really set you apart from the competition and drive sales.
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Best Western, A Time Crunch & Pushing Design Limits
17/08/2017 Duración: 07minIn this episode, Guy Zwick shares a great experience and challenge presented by one of Highway 85 Creative's clients, Best Western. With a time crunch, and all the pressures of building a trade show exhibit to be perfect, here we hear the story of how Guy and his team rose to the occasion.
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The Process To A Successful Trade Show
15/08/2017 Duración: 16minEach year, businesses of all sizes attend trade shows with specific goals in mind, such as achieving sales, brand awareness or maybe a combination of both. In this episode, Guy Zwick explains his process for understanding a client's initial goals, as well as providing them with the clarity and guidance for a successful trade show.
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Parsons Xtreme Golf and Harley Davidson
14/07/2017 Duración: 14minWhat do upstart golf clubs and iconic motorcycles have in common? Fanatical brand loyalty. One guess as to which design company Bob Parsons (owner of both PXG and Harley Davidson of Scottsdale) entrusted to realize each marquis brand’s retail environment. [Hint: It’s Highway 85 Creative]
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Success Criteria and Emotive Design - How the Two Are Intertwined
01/07/2017 Duración: 08minWhen it comes right down to it, every client is different. And it’s up to design partners to help clients realize that difference. That uniqueness. And make the project a success.
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From Humble Beginnings to Space Defining Crusaders - The Highway 85 Creative Story
19/06/2017 Duración: 07min“We are a creative agency that builds tangible things.” A breakdown off of Highway 85 in Ajo, Mexico planted the seed for a culturally empowered, space-defining and brand-building agency. Listen to how Highway 85 Creative came to be.