Brand Newsroom

If you're interested in content marketing, you will have heard the name Joe Pulizzi. Joe is the founder of the Content Marketing Institute, which leads the field in education and training for content marketing. This week he joins the Brand Newsroom team to share the common mistakes people make in their content marketing, as well as some stand-out success stories.

If you've been a fan of social media, it might be time to rethink your approach to how you're using it in your marketing mix. As each social channel monetises their business, marketers who invest a lot of time building community are left with no choice but to pay to reach their target audience.

Photographers Paul Pichugin and Julian Masters join the Brand Newsroom team to talk about the importance of photography in content marketing, using photography in your personal brand and why you should avoid using stock photography in your content.

Jo McManus from Edith Cowan University joins the Brand Newsroom team to talk about the changing world of broadcast journalism and how educators are preparing students to careers in a digital era. Media organisations and brand newsrooms are facing similar challenges and opportunities in staffing requirements.

Are you ready to disrupt an established industry? If you're under threat of a disruptive company, do you know how to combat them? When is it a good idea not to be disruptive? Join the Brand Newsroom team for a lively discussion about recent news events where marketing played a huge role.

Real-time marketing can be a boon to a business. But get it wrong and there's a real possibility of inflicting serious damage on your company. The Brand Newsroom team debates a recent debacle when a major grocery store chain tried to associate their marketing message with a brand owned by the Australian government.

A recent collaboration by Australian newspaper groups is designed to encourage advertisers to come back to print. Is this a good idea or the last gasp of breath for print news?

Comedian Jordana Borensztijn joins the Brand Newsroom to explain how anyone can add humour into their content. She also speaks about the importance of creativity and how you can incorporate it into your daily work. Great tips for content marketers and brand journalists.

Jeff Bullas shares his experiences and challenges with the Brand Newsroom team on building a loyal subscriber base and a successful blog.

American SEO expert Arnie Kuenn joins Brand Newsroom to discuss the changing face of SEO and why brand journalists and content marketers are well-placed to influence Google. This special edition of Brand Newsroom was recorded live at Content Marketing World Sydney 2015.

Andrew Davis, author of Brandscaping, joins the Brand Newsroom team for a special edition recorded at Content Marketing World Sydney. Andrew speaks about content marketing trends and how brands can use collaboration to expand their audience.

Geraint Holliman, Director of Strategy and Head of Content Marketing at DIRECTIONGROUP in the UK, joins the Brand Newsroom team to debate the merits of creating content for the sake of it. He talks about the importance of marketing your content and investing time in the thinking required to create an effective strategy.

Do you know the different between your news and a newsworthy story? Do you know the biggest reason most brands fail to get press coverage for their news? The Brand Newsroom team discusses why some brands get a lot of press coverage and others get none at all. Join James Lush, Nic Hayes and Sarah Mitchell to get three different perspectives on how your business can get more earned media with their content marketing and PR activities.

Robert Rose, Chief Strategy Officer of the Content Marketing Institute and author of Experiences: The 7th Era of Marketing, joins the Brand Newsroom team. He discusses why he’s looking forward to coming back to Australia, the most important component of content marketing and the potential of everyone to be a storyteller. With regular hosts Nic Hayes and Sarah Mitchell.

Recent news stories for the Daily Telegraph UK and Australia have shed light on interesting influences within the traditional journalism sector. Are newspapers biased to the brands who advertise with them? Are we being provided with the full story?

Research from The Economist Group shows a big difference between how marketing departments are implementing content marketing strategies and what the C-Suite wants. Is your content marketing hitting the mark? Are you producing content to influence the way your executive team is making decisions? Are you creating content the C-Level wants to consume?

Metro Trains Dumb Ways to Die campaign is unrivalled in the recognition is received in both public attention and industry awards. Was it a wildly successful marketing campaign or did it fail to achieve its goal to reduce accidents around trains?

Episode #20 of Brand Newsroom discusses how PR is changing in the digital age. James Lush, Sarah Mitchell and Nic Hayes are joined by special guest Trevor Young, aka The PR Warrior. Trevor lends his expertise to the discussion about where PR, content marketing and advertising are intersecting and where they're not.

Episode #19 of Brand Newsroom - This week James Lush, Sarah Mitchell and Nic Hayes discuss Prime Minister Tony Abbot’s “Knightmare” and his disastrous response to social media critics. They go on to advise brands on the importance of listening to your audience and the benefits of having experienced social media specialists in your organisation. Is your top management able to take on their own critics without creating a PR disaster? Listen in for practical advice from PR, content marketing and media professionals delivered in a tight, spin-free format.

Episode #18 of Brand Newsroom - As a backlash on storytelling begins to circulate through marketing circles, Brand Newsroom breaks down the importance of using storytelling techniques as a foundation for every piece of content you create. Jonathan Crossfield joins James Lush, Nic Hayes and Sarah Mitchell to discuss why it’s more important than ever for brands to include storytelling in their brand journalism and content marketing initiatives.