Wharton Business Radio Highlights

Todd Krizelman, CEO and Co-Founder of MediaRadar joins the show to discuss trends in ad spending and how media fragmentation is changing how branding agencies are reaching consumers. Hosted on Acast. See acast.com/privacy for more information.

Wharton Professor of Marketing Barbara Kahn recaps the week's marketing news and trends with Wharton Business Daily's Dan Loney. Hosted on Acast. See acast.com/privacy for more information.

Gene Lanzoni, Head of Enterprise Content for Guardian Life, joins the show to discuss Guardian Life's 12th Annual Workplace Benefits study and why economic and personal wellbeing is at its lowest levels since the report's inception. Hosted on Acast. See acast.com/privacy for more information.

Joanna Piacenza, Head of Industry Intelligence for Morning Consult, recently joined the show to discuss why Americans want to see companies stick up for their employees, not politics. Hosted on Acast. See acast.com/privacy for more information.

Wharton Associate Professor of Marketing Pinar Yildirim joins the show to discuss her new research on brand loyalty and shopping with technology. Hosted on Acast. See acast.com/privacy for more information.

John Coykendall, Deloitte's National Sector Leader for Industrial Products and Construction, joins the show to talk about the company's 2024 manufacturing outlook. Hosted on Acast. See acast.com/privacy for more information.

Wharton’s Corinne Low joins the show to discuss new research that demonstrates how home ownership factors into relationships and lends security in a marriage contract, with important policy implications. Hosted on Acast. See acast.com/privacy for more information.

Wharton Professor of Marketing Americus Reed joins the show to discuss the business of brand identity. Hosted on Acast. See acast.com/privacy for more information.

New research from Wharton’s Christian Terwiesch and research assistant Lennart Meincke pits ChatGPT-4 against The New York Times ethics column with surprising results. Hosted on Acast. See acast.com/privacy for more information.

Jonathan Strause, CEO of Invincible GG, joins the show to discuss the company's virtual horse racing game and new virtual sports and gaming products. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Nikolai Roussanov says the U.S. could round off 2023 with GDP growth of 2.5%-3% on the back of rising consumer spending and stable interest rates. Hosted on Acast. See acast.com/privacy for more information.

Gad Allon, Wharton Professor of Operations, Information & Decisions, joins the show to discuss companies being profitable at scale. Hosted on Acast. See acast.com/privacy for more information.

Isabel Barrow, Director of Financial Planning at Edelman Financial Engines, recently joined the show to discuss how homebuyers and potential sellers should approach the high interest, high inflation market. Hosted on Acast. See acast.com/privacy for more information.

Harbir Singh, Wharton management professor and co-director of the Mack Institute for Innovation Management, weighs in on Microsoft's successful acquisition of video game company Activision Blizzard and what the transformative deal means for the tech industry. Hosted on Acast. See acast.com/privacy for more information.

Wharton Professor of Marketing David Reibstein joins the show to discuss recent marketing stories and trends, including the importance of storytelling to emotionally connect with customers, and the biggest issues facing marketers. Hosted on Acast. See acast.com/privacy for more information.

Lisa Plaggemier, Executive Director of the National Cybersecurity Alliance, joins the show to discuss the 20th anniversary of Cybersecurity Awareness Month. Hosted on Acast. See acast.com/privacy for more information.

Wharton business economics and public policy professor Kent Smetters, who is faculty director of the Penn Wharton Budget Model (PWBM), discusses the latest analysis on federal debt and how Congress can address the issue with a few changes to fiscal policy. Hosted on Acast. See acast.com/privacy for more information.

Christina Zhu, Assistant Professor of Accounting at Wharton, joins the show to discuss her new paper on how retail investors view firms' ESG-related activities. Hosted on Acast. See acast.com/privacy for more information.

Kwasi Mitchell, Chief Purpose Officer of Deloitte, recently joined the show to discuss Yes San Francisco, an urban sustainability challenge spearheaded by Deloitte, Salesforce, and the World Economic Forum that calls for innovative solutions to reimagine and transform the city of San Francisco. Hosted on Acast. See acast.com/privacy for more information.

Wharton professor of legal studies and business ethics Eric Orts explains how California's new climate disclosure laws differ from the SEC's proposed rule, and potential legal challenges to come. Hosted on Acast. See acast.com/privacy for more information.