Ready. Aim. Empire.

Ever feel like you’re throwing spaghetti at the wall when it comes to marketing? And that your leads pile up in a tangled jumble across your CRM, Google spreadsheets and sticky notes?    Not exactly strategic. There is a better way.   Join Coach Peter and Coach Elle as they lay out key learnings about leads In Episode 621: Clueless About Leads? And go from guessing to grasping. Frustrated to focused.    On the agenda:    Mastering Meta ads: lead forms versus landing pages. plus AB testing Tracking and categorizing: not all leads are the same, so sort into different buckets Prioritizing hot prospects: high-value leads and those most likely to convert  The art and science of nurturing: strategic follow-up and consistent touchpoints Conquering conversion rates: target ranges for each lead source    Plus, catch insights on the value of walk-ins, email marketing and one-on-one conversations.    Y’all, leads don’t have to be a puzzle, but you need a process (and a clue!). Find them in Episode 621!   Cat

Lots of us open studios because we’re incredibly passionate about fitness and helping others. Where we may need some help ourselves, however, is managing finances for our business.    We got you! Y’all can learn what you don’t know. A great way to start is with Episode 620, Building Financial Strength with Billy Hofacker. Coach Caroline walks through some basics with this expert fitness money coach, who keeps it real and simple.    Among the top-line takeaways:    Key metrics to track: entire sales, gross sales, total revenue and cash flow Your root beliefs about money: overcoming a negative or fearful mindset Reducing expenses thoughtfully: without compromising the client experience Paying yourself: a non-negotiable necessity and valuing your worth Opening a second location: using a decision-making matrix and managing debt   Plus, catch Billy’s inspiring backstory, which includes a “big, muscular dude with piercings everywhere and tattoos all over his face.”  And embrace his no-nonsense philosoph

Opening a boutique fitness studio is exciting. Expectant. And (honestly) exhausting.    Friend, we’ve been where you are – and learned so much along the way. So we’re sharing our expertise in my latest podcast, Episode 619, How to Open a Studio Profitably. Coach Alina breaks it down into 10 practical steps that empower you to transform your vision into reality.    Here’s just a few::   Crafting a robust business plan as your foundation Conducting market research and defining your audience Determining funding sources and developing your financial model Building a compelling brand strategy and marketing plan Recruiting and training a skilled team that models your values    And that’s only half of the goodness we’re serving up in Episode 619. Tune in to get the complete roadmap – and set yourself up for sustainable success!    Catch you there,   Lise   PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the part

Episode 618 - Lise Kuecker: State of the Studio Part 3

More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2.    Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as your clients.    Plus, Episode 617 is loaded with key learnings like:    Why 6- or 12-month memberships are going to become the gold standard The enormous value of a robust referral program Marketing to GenZ via mobile, search engines and YouTube Your new dream client – Baby Boomers! What must happen in the first 8 weeks of the member journey   Take a few minutes to expand your knowledge and reimagine what’s next for your studio. Tune in today!   Catch you there,   Lise   PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time!   Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet.    In my latest podcast episode, The State of the Studio, Part 1, you’ll discover:   Industry growth projections that will make you smile The impact of surging interest in wellness and longevity How recovery services can add premium ancillary revenue The critical importance of the first-time visitor experience Why your conversion rate has to be 50% or higher this year   Grab your headphones and listen up.   Episode 616 is just Part 1. There’s so much more! Stay tuned for Part 2 and Part 3 in the coming weeks.    Catch you there,   Lise   PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Boundaries are back!   We addressed the topic of boundaries recently on the podcast.   Here we’re taking a deeper dive. Because boundaries are important, y’all.    Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter.    In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries and recognizing cues that they’ve been crossed. Learn to foster a culture that embodies your boundaries and helps keep your life in balance.   Details of the discussion:  Learn Your Limits: Boundaries are critical for healthy relationships. Get introspective to get to know yours. Tune In: Know the signs that your boundaries have been crossed. Are you overwhelmed, resentful or indecisive?  Get Comfortable with Confrontation: When a boundary is broken, address it immediately to promote understanding.   Honor Your Time: Every studio owner breaks the boundary of time. Set up SOPs and org charts so you’re not on call 24/7. Communicate Your Culture: More

Episode 614 - Cara and expert in Exercise and cancer care research Interview

Episode 613 -  Mindset Matters: Money - The Beliefs that are erasing your profits one thought at a time Part 3

Episode 612 -  Mindset Matters: Shame, leaving the past behind and stepping into the future Part 4

Boundaries can get a bad rap.   Like they’re selfish. Or prohibitive.   But really, they're freeing.    And fundamental.    In my latest podcast episode, Mindset Matters: Building Boundaries Without Guilt, Coach Heather walks us through why boundaries matter, how to set them and how to hold them.   In Episode 611, you’ll get 10 tips on establishing and enforcing boundaries. They’re your practical playbook. More of what we’ll explore:  Classification Counts: Boundaries come in different types? Discover how healthy boundaries trump rigid and porous ones.  Self-care Strategy: Manage stress, reduce overwhelm, seek balance and avoid burnout by outlining your limits.  Assumptions Banished: Set specific expectations and improve communication with your team. Resistance Ready: Boundaries often mean change. Change is hard. Expect some pushback. Guilt Begone: You’re not doing anything wrong, so don’t apologize. Boundaries aren’t about controlling others. A lack of boundaries means a lack of structure and o

AI is your most reliable, versatile team member.     It shows up on time. Everyday.    And does what you ask. Immediately.    Plus, it saves you time and money.   Y’all, what’s not to love?   Let’s take a hot second to explore what’s possible in my latest podcast episode, Preparing for the Age of AI.    In Episode 610, Rory Flynn, a foremost AI marketing expert, shows how your business can benefit from AI.  Here’s what we uncover:  Inbox Intrigue: Use the most underrated marketing channel as a problem-solver and a direct line to the heartbeat of your customers.  Master Analyst: Get data that humans don’t look for to make your marketing more nimble and effective.  Junior Wordsmith: Sidestep some cringey cliches of Chat GPT copy by feeding it smartly and specifically.  Outsourced Imagination: Create realistic images and tell visual stories with no photo shoots or big expenses required! Meeting Monitor: Level up your note-taking big-time in meetings and transfer key information to your CRM  in seconds

Hosting studio events is part art, part science. The science is your plan.  Don’t underestimate its power. Hone your skills by tuning into the next segment in our series: Building a brand: The ABCs of Boutique Fitness Marketing: E is for Events. In Episode 609, Coach Laurial shares the recipe for running successful events that drive people through your doors and keep them coming back.  The ingredients you’ll need:  Compelling Goal: Identify why you’re hosting the event and what you want out of it. Is it to build community among members, drive new traffic or score some winbacks? Basic Budget: Not trying to be a buzzkill, but money matters. Run the numbers and figure out what you can spend. Then stick to it! Guest List: Your event goal and budget dictate who gets invited (and how many). Existing members, guests, leads, former members or trials?   Engaging Experience: Will you host a special session? Or share a sampler class? A workshop for existing members? Or a group hike?  Staff Stints: Assign team members s

608: Expanding into Recovery - with Coach Katie and  Kyle Piotrowski, Regional Manager at Anytime Fitness

607: Series "Building a Brand - The ABCs of Boutique Fitness Marketing: G is for Growth Goals: Scaling Your Business"

606 - Series "Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What your promotion is trying to tell you?

Episode 605 - The ABC's of brand building with host Lise Kuecker

Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat!  Recently, we caught up with Coach Amanda. She's not just a whizz at fitness coaching; she's also a seasoned studio owner with a treasure chest of insights on team development. In this return of EPISODE 566, Amanda opened up about her tried-and-true methods for effective feedback, goal setting, and empowering her team.  Here's a sneak peek at what she shared: Feedback Loop: The art of giving feedback and goal setting that actually leads to change (Yes, it's possible). 6-Step Process: Amanda's personal approach to development conversations that work. It's a six-step process that's all about breaking the ice, getting employee feedback first, giving feedback, and more. Communication: The magic of open-ended questions and how they can help your employe

Y'all, Turns out, pumping iron and pumping your brain go hand in hand. It’s science… In Episode 603, we’re hanging out with Peter and Cara and they're thinking differently about how we’re working out. Here’s what we’re diving into: Mind Over Matter: How fitness feeds your brain as much as your muscles. True Talk: Why being real with your clients builds more than just muscle. Niche Knowledge: The power of knowing a lot about a little in the fitness world. Community First: Fitness spaces that feel more like a family reunion than a gym. Future Fit: Imagining a world where fitness wisdom leads the way. This episode is more than just fitness talk. It’s about shaping the future of how we move and think. Grab your water bottle and tune into Episode 603.  Catch you there. With grit and gratitude, Lisé   LINKS: https://studiogrow.co/ https://www.instagram.com/studiogrowco https://www.linkedin.com/company/studio-growco/

602: best of - rerun episode 562 - The 7 Figure Teacher Training Framework