Ready. Aim. Empire.

Here’s what we’re talking about in Episode 521: The four different personality types to market to, and their unique buying characteristics How knowing who you’re selling to will make your marketing easier Spontaneous types base decisions on emotion, but it doesn’t mean that it’s not thought out How do you “seed the experience” to get spontaneous buyers excited? Methodical buyers will go to any length to ensure due diligence when buying What professions tend to attract methodical people? The two things you need to make sure of if you’re doing a one-day sale Humanistic types are swayed by the story Case studies, whether by email, Facebook ad or live stream, are effective ways to tell stories The most important thing you can do with a competitive buyer aka “a deadline dancer”

Here’s what we’re talking about in Episode 520: • What is “SoulCycling”? • Why you should build a brand – not a business! • How to cultivate intense community • Tips and strategies for leveraging a waitlist • Recommendations for the hiring process {Hire for spirit, then train!} And more! If you’ve been looking for some serious marketing inspiration, this is an episode you can’t afford to miss! LINKS: https://www.soul-cycle.com/ 

Here’s what you’ll learn from this episode: A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide How they have positioned themselves to succeed in all markets, regardless of location or size The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge What focusing on your clients’ results can do for your business How to start getting creative with client types The tremendous opportunities that exist now by leveraging technology LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://f45training.com/

Here’s what you’ll learn from this episode: How the IRS defines “employee” and “independent contractor” What are the “common law” rules of an employee? About enforceable non-competes What is a non-solicitation clause and how that affects both independent contractor and your clients? There are different laws and regulations for hiring employees in different states across the United States What is a Factor 20 Test?

In this episode you will learn: How to approach analyzing your schedule, and why you need to be doing it regularly Emily’s advice for talking to your staff as a studio owner Ways to utilize an intentional intake process A look at surveys and “win-back” surveys The benefits of posting questions on Instagram stories The advantages of using small and diverse focus groups How to start implementing all that you have learned from your clients
 LINKS: https://www.facebook.com/studiogrowco  https://ficdn.ca/
  https://ursa-rehab.com/  https://docs.google.com/forms/  
  https://www.surveymonkey.com/  https://www.typeform.com/  https://www.fitness-weeks.com/ 

In this episode, you will learn: How your team is a part of your vision, and why you should let them own their roles Ways to create a roadmap to success utilizing an accountability ladder That weekly check-ins with team members, both mentally and emotionally, help navigate coaching on a week-to-week basis How to integrate forms to keep a pulse on your business, stay aligned with your team, and help them set goals An approach to fundamentally changing the relationship and culture within your studios What to do to keep your team engaged and pave the way for new leaders in your studio How you can begin to pour back into your team with quarterly “Member Experience Universities” Beth’s advice around compensation, bonuses and identifying obstacles LINKS: https://www.jimcollins.com/books.html  https://www.maxwellleadership.com/ 

In this episode, you will learn: Peter’s thoughts on offering an element of education How to approach promoting a community mindset with your teachers Tips for team building and training How to help make your teachers feel like part of the business Whether or not teachers have a sales role in your studio Ways to measure the success of your teacher LINKS: https://theroom.ae/  https://www.instagram.com/theroomabudhabi/  https://www.facebook.com/theroomabudhabi/  https://www.mindbodyonline.com/ 

In this episode, you will learn: Why detaching from your studio to make time to care for yourself is crucial Key warning signs that burnout could be eminent for you “Sunshine Play” and how to set the tone for the rest of your day How meditation techniques for intuition and manifestation can take 5 minutes {or less} What “The Movie in Your Mind Meditation” is all about Defining your “Bubble Meditation” How taking time to move your body for yourself will pay dividends What you can do to find a new source of freedom LINKS: Jasmine’s Book, Soul Surge: Discover Your Power, Change the World https://insighttimer.com 

In this episode, you will learn: How to flip your perspective to start embracing yourself as the true leader that you are What being a learning leader and continuously educating yourself looks like Ways to define your leadership style How to identify your studio’s core values Michelle’s thoughts on taking inventory on where you are and spending your time in your business Why leading by questioning is such a powerful strategy LINKS: https://risinggoddessfitness.com/  https://www.instagram.com/risinggoddessfitness/  https://www.linkedin.com/in/michelle-tenuta-69724623/  People Styles at Work...And Beyond: Making Bad Relationships Good and Good Relationships Better by Robert Bolton & Dorothy Grover Bolton

In this episode, you will learn: What got Brent into the fitness industry and how he was led to where he is today 
 His experience running different types of gyms and franchise systems, and the importance that the operational systems in place have had in their success  
 Brent’s advice when adding additional roles to your business or when looking to expand 
 How to find good employees and the top thing he looks for when hiring 
 Way to establish and promote growth in your studio and to build a great team 
 Brent’s approach to training team members, even when he can’t be there in person
 What keeps him on track for getting it all done while keeping a work/life balance 
 The personal touch points in his members’ life cycle  His main advice to a studio owner who is looking to scale LINKS: https://www.anytimefitness.com/  https://www.linkedin.com/in/brent-potter-5a990461/ 

In this episode, you will learn: Why employees are ultimately happier with intrinsic motivation versus just getting paid more money The advantages of offering competitive pay and benefits Ideas for incentives and perks Ways to increase autonomy and motivation around their creativity How to encourage further education for your team members Why you’ll want to discover your teachers’ aspirations for future careers and life objectives The benefits of finding out your staff’s deeper values and their ‘why’ LINKS: https://afterglowyoga.com/  https://www.instagram.com/afterglowyogastudios/  https://www.facebook.com/afterglowyogastudios  https://www.linkedin.com/in/jasmine-judson-b7158215/ 

In this episode, you will learn: The story of how and why Jasmine started her first studio The way her time, and her students’ time, was impacted after opening her second and third studios What Jasmine did to create a strong and intimate service-based experience for her clients Her approach to choosing and adding a customer relationship management system and lead tracker system Jasmine’s 3-step process for intentional intake, and how it provided market research from her ideal clients to support her business model Why hiring staff that will and align with and maintain company values and mission should be a top priority for any studio owner The reasons she feels that people are ready to rebuild community now more than ever What “supported teachers are loyal teachers” means LINKS: https://afterglowyoga.com/ https://www.instagram.com/afterglowyogastudios/ https://www.facebook.com/afterglowyogastudios https://www.linkedin.com/in/jasmine-judson-b7158215/ https://www.loyalsnap.com/ https://co.mindbodyonline

In this episode, you will learn: The early struggles that Allison experienced with expansion of the business How Andy became frustrated being an employee, and what he did to build his own practice The true value of networking What the process looked like when Allison combined two of her studios to create a wellness center with Andy The day Andy and Allison found more space to expand their businesses How Andy found a “work spouse” that fits his style and passion Why slowing down and making sure things happened organically is key The approach Andy took to get referrals for the business LINKS: https://www.absolutepilates.co/ http://zangpt.com/ 

In this episode, you will learn: The impact that last two years has had on Peter {and all of us in the industry} What happened to his profitable and successful business once the pandemic hit Why Peter shifted his focus from reinvesting to finding other ways to make money during shutdown and once they were over The ways that we can start becoming profitable again How taking a deeper dive into your numbers and educating yourself on the smaller details will pay big dividends in the future Tips for using personal development and education to become a better manager and operator LINKS: https://theroom.ae/ https://www.instagram.com/theroomabudhabi/ https://www.facebook.com/theroomabudhabi/ 

In this episode, you will learn: What the meaning of “gathering” is at this point of time Thoughts on moving during a pandemic How pivoting during the pandemic dramatically changed the mindsets of instructors and studio owners around the world What to do to take the time for yourself in a constantly-changing environment Gaining a new perspective on the lessons to bring forward after the pandemic LINKS: https://buff-bones.com/ https://www.raeleasaxton.com/ https://www.instagram.com/raeleasaxton/ https://www.alignpilatessummit.com/ https://www.instagram.com/alignsummit/ https://www.facebook.com/alignsummit  

In this episode, you will learn: Maria’s journey and experience with training visually About Leah’s journey online, and how shifting her business and life created the opportunity to serve even more women Why gathering and the power of touch is so critical right now What moving forward and bringing what you were grateful for these past two years will provide you LINKS: https://www.alignpilatessummit.com/ https://www.deliapilates.com/ https://www.pilates804.com/  https://360pilates.com/ 

In this episode, you will learn: The true meaning of gathering, and why making time for it in your schedule is so important 
 How the idea of gatherings has changed for each guest, and plus what it will look like for them going forward 
 What they are most excited about for the future in their own practices 
 The role that the Pilates’ community played throughout the pandemic in supporting its studios 
 Lessons they are taking forward with them as they enter this new phase of re-gathering LINKS: https://www.alignpilatessummit.com/ https://www.deliapilates.com/ https://www.pilates804.com/ https://360pilates.com/

In this episode, you will learn: The creative services and products that Betsy has developed to give her clients a “what’s next” option How she was able to restructure her studio to accommodate what her clients were asking for The challenges of building a team and adding a lot of sessions to the schedule Her thoughts on the opportunity in investing in real estate The systems Allison has developed to allow her to work the hours that she wants to work How Studio Grow helped her with the sale processes she uses, and how her intentional intake has changed since the COVID-19 pandemic The ways that automation and pre-scripted emails have changed the workflow in her business LINKS: https://www.balancedpilatesboutique.com/ 

In this episode, you will learn: The tools and strategies that Pam used as she prepares to reopen her wellness center after a very successful first week of presales 
 What she did to restructure her wellness center to be more streamlined 
 Why Jen placed such a high importance on the client experience after opening their second location 
 The ways that Jen and her team decided on a client avatar, and how they then built and developed the total experience around that 
 Her thoughts and tips for asking for the reviews to build the brand 
 How expanding can be easy {with the right processes and automation pieces in place}

In this episode, you will learn: The first hire Julia had to make after moving to LA to begin her career as a remote owner Why having the right manager in place is such an important decision to make Tips for finding instructors with major talent who are also a fit for your culture What happened for Julia’s business when things opened back up after the Covid lockdowns What people want post-Covid, and how Julia identified it and shifted her offers to that need Emily’s experience as a COO in corporate Her thoughts on expectations, contacts, and incentives for instructors The role that your leadership and mentorship of your team will play in the studio LINKS: https://www.yogabyjulia.com