Ultimate Guide To Partnering

I welcome Troy Bertram, the Executive Managing Director of Google Cloud's Public Sector business. In this episode we discuss Google's partner-led and partner-first approach to the Public Sector, the company's extraordinary commitment to building this business, how it uniquely reached the highest levels of compliance and security to support the most stringent government customers, and why partners need to consider Google as they build their business strategy. I hope you enjoy and learn from this discussion as much as I enjoyed welcoming Troy Bertram.

In a world where technology is constantly pushing boundaries, the recent Microsoft Inspire conference set the stage for groundbreaking announcements, including the emphasis on artificial intelligence and the renaming of Microsoft's partner program. I had the privilege of hosting an exclusive interview with Julie Sanford, a prominent figure at Microsoft and a true trailblazer, to kick off our first LIVE Digital Event, "Winning with Ecosystems." Julie Sanford reveals Microsoft's game-changing moves at Inspire on this episode of Ultimate Guide to Partnering.

Excited to welcome Barrett King, Hubspot's Leader for GTM Strategy for Ecosystem joins Ultimate Guide to Partnering us to help you as a Partnership Leader think about Outcomes. Barrett joins us to share, not only his mission and the vital importance of his role at HubSpot, but all the other amazing work he’s doing to nurture our partner led growth and ecosystem led growth strategies for organizations like yours. I hope you enjoy and learn from this discussion. As much as I enjoyed welcoming, Barrett King.

With Microsoft Inspire only a few days away, I’m bringing back this fantastic episode to help you better understand from a Microsoft Partner's Chief Brand Officer. If you wish to hear from this amazing leader, please join us on July 20th for his panel session where he will teach us about effective brand marketing with Microsoft and the Ecosystem.

For this Microsoft Inspire special edition, I'm joined by two industry friends, Per Werngren and Rob Fegan, for a chat about the renowned event and what to look for this year from Microsoft. What You’ll Learn You will hear from two industry veterans about how they prepare for the big Microsoft Inspire Conference, what sessions they are most eager to view this year, and what's in store for Microsoft's new fiscal year.

Carson Heady is a best-selling author, award-winning seller, recognized thought leader, and podcast host. Carson joins this podcast to help you learn, how can Microsoft Partners achieve their greatest results co-selling.

Released the day of the New Microsoft Cloud Partner Program launch, this episode of Ultimate Guide of Partnering® features Dan Rippey, one of the most influential people shaping the future of Microsoft's partner programs. Dan is the director of the new Microsoft Cloud Partner Program and joins to help you best align for success by understanding what just rolled out and what plans Microsoft has in store. In this important episode, I was excited to have Dan decoding Microsoft's new cloud partner program at the launch.

Wondering what role the three cloud hyperscalers, AWS, Microsoft, and Google can play in your partner strategy? Today I'm sharing an episode of my fellow podcast host's, Rob Spee's Channel Journey's podcast where I'm along with Paul Bird of the Ultimate Channel Sales podcast, for a channel panel chat. We talk about the impact of hyperscalers on the partner ecosystem, why they are so important, and some things you need to know to be successful. 

Are you ready to learn how to leverage the massive $200 billion cloud opportunity in Cloud GTM working with leading providers like Microsoft, Amazon, and Google? Are you interested in learning how to leverage the power of marketplaces to grow your business and reach new customers effectively? Are you dealing with the economic headwinds we've all seen this last year? And if you want to hear from an expert, the CEO of a leading company driving effective, go-to-market strategies with the leading cloud providers, you're in the right place. John Jahnke is the CEO of Tackle, a company specializing in helping SaaS (Software as a Service) companies accelerate their Cloud Go-to-market strategies. And he joins to share how you and your organization need to take advantage of this massive opportunity we're all seeing around marketplaces and hyper-scalar co-selling. If you're ready to accelerate your success, you'll enjoy listening to this insightful interview with this fantastic leader.

Want to learn how Google Cloud fuels partner success through innovative solutions? In this Ultimate Guide to Partnering episode, Rebecca Potts, Head of Partner Solutions for Google Cloud, NA sheds light on the importance of enabling partners through differentiated solution areas that directly address customer challenges. From AI to Security to Data, Google Cloud's advanced technology and specialized approach empower partners to deliver exceptional value to their customers. Rebecca also emphasizes the transformative power of a value-first mindset where partners prioritize customer needs, innovate accordingly, and forge strong collaborations create a win/win/win environment for customers, partners, and Google.

In this Ultimate Guide to Partnering episode, Clive D'Souza takes us through the role and mission of Google Cloud's Partner Engineering organization, explains how his team supports customers and partners on their transformational journey and how partners can best engage with his organization to drive win-win-win outcomes through precision partnering. I enjoyed this insightful conversation, especially our deep dive into ethical AI and the use of AI for Good! Tune in to learn how Google Cloud's Partner Engineering drives the use of AI for good!

In this Ultimate Guide to Partnering episode, meet Scott Barneson, Managing Director of ISV Sales for Google Cloud. As the leader of Google Cloud North America's ISV team, Scott is passionate about helping businesses achieve their objectives by delivering tailored solutions from ISV partners. With a wealth of experience in the technology industry, Scott's mission is to ensure the success of both customers and partners by aligning the right ISV solutions to address specific customer challenges. Scott brings an insightful approach to partnering strategy and his dedication to customer relevance and technological differentiation. This is how Google Cloud is helping ISV Partners drive customer success.

Google Cloud is approaching a $30B business, and its partners have witnessed remarkable success in driving bold digital transformation journeys for customers. In this episode of Ultimate Guide to Partnering, you'll learn how Rob Harper, Director of Channel Sales and Strategic Partnerships at Google Cloud North America, is applying his many years of experience to shape and grow Google Cloud's partner business. How he's shifting the focus and transforming these partners from transactional to solutions, and why marketplaces are a key part of his strategy. We'll also discuss how he's applying Precision Partnering to create a "win-win-win" for partners and how organizations like yours can achieve their most outstanding results by engaging with his team to drive mutually successful outcomes.

If you're a technology leader, looking to learn how to grow your business effectively, don't miss this exclusive Ultimate Guide to Partnering series Precision Partnering, where I'm joined by the Google Cloud leaders driving the partnership business to help define what it takes to partner with Google effectively.

Kevin leads a massive business responsible for driving go-to-market and sales across the world's lower enterprise, mid-market, and small and mid-sized business markets. In this exclusive interview, Kevin shares his insights on how his 7000-person organization is leading the charge with a partner-led and partner-assisted mindset during this rapid change and digital transformation.

In this Ultimate Guide to Partnering episode, we are thrilled to be joined by Dee Burger, President of Insight North America, who shares with us Insight's ride and how he is leveraging his vast experience to drive growth and success.

In this Ultimate Guide to Partnering episode, we sit down with John Jester to discuss his vision for Veeam and how he's leveraging the company's rich partner ecosystem and over 400,000 customers to drive growth and innovation. By putting partners and customers first, Jester is reshaping Veeam's future and leading the charge in the channel.