Sinopsis
Interviews with the most admired app developers, designers and marketers including the minds behind Crossy Road, Facebook Messenger, Shazam, Tweetbot, Clear, and more.
Episodios
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Mastering Holistic App Marketing: User Acquisition, ASO, Monetization, and the Impact of ATT
12/06/2023 Duración: 01h02minIn this video, we explore the concept of holistic app marketing, emphasizing the interconnection between user acquisition, app store optimization (ASO), monetization, and the impact of Apple's App Tracking Transparency (ATT) framework.
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The Power of a $5 Upsell and the Art of Maximizing Conversions
05/06/2023 Duración: 54minIn this eye-opening video, we delve into the secret to skyrocketing revenue by leveraging a simple $5 upsell strategy. Join us as we uncover the untapped potential hiding within your business and learn how a small addition can lead to incredible financial gains.
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App Monetization Masterclass
29/05/2023 Duración: 01h05minIn this video, we'll explore effective techniques to optimize your pricing page and boost revenue. Learn how to build up anticipation, create compelling paywalls, and implement successful discounting and winback campaigns. Discover proven tactics to engage users, maximize conversions, and increase profitability. Today's guest is Rosie Hoggmascall who is a growth lead with experience across product-led growth, product management, analytics and consultancy for B2C apps. She's an expert when it comes to running a growth process, product management and user research. Learn more: https://medium.com/@rosiehoggmascall App Audits: https://play.google.com/store/apps/details?id=com.bewakoof.bewakoof https://apps.apple.com/us/app/nailkeeper-stop-biting-nails/id1579004361 You can also watch the video: https://youtube.com/live/pgifWmruNQIhttps://youtube.com/live/pgifWmruNQI Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by you
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App Store Optimization Keyword Research (6-Figure Case Study)
24/05/2023 Duración: 11minDiscover the keyword research strategy that led to a 6-figure app business. In this video, we delve into an intriguing case study that unveils the keyword research strategy responsible for catapulting a humble app business into the six-figure realm. In today's hyper-competitive world, finding your place in the market can be a daunting task. That's why we're here to share the valuable insights and strategies that paved the way for the remarkable achievements of two featured app businesses. Throughout this case study, we explore the concept of "the riches are in the niches" and how it played a pivotal role in their remarkable success. We dive deep into the methods that we employed to identify lucrative keywords with medium search volume and low competition. You will discover the secret sauce to keyword research and understand the importance of the "traffic score." Whether you're a seasoned entrepreneur or just getting started, this case study holds invaluable lessons for any
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7-Figure App Exit: A Guide to Selling Your App
22/05/2023 Duración: 01h19minIn this exciting video, we delve into the world of app entrepreneurship and discuss the thrilling journey of selling your app business for a staggering seven figures. If you've ever dreamed of turning your app into a lucrative venture and cashing in on your hard work, this is the video for you! Join us as we explore the strategies, insights, and experiences of successful app entrepreneurs who have made a fortune by selling their app businesses. From building a strong foundation to scaling your app to impressive heights, we uncover the secrets that can help you attract potential buyers and secure a seven-figure deal. Throughout the video, we'll be covering a range of crucial topics. We'll discuss how to evaluate the value of your app business, the key factors that buyers consider when making an acquisition, and the steps you need to take to prepare your app for sale. Whether you've built a mobile game, productivity tool, or lifestyle app, our expert tips and advice will help you navigate the co
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Subscription Optimization & Pricing Strategy
15/05/2023 Duración: 01h09minLaunch your revenue strategy in just 4 days! Discover a structured approach to monetization, pricing, subscription, and everything in between. Today's guest is Vahe Baghdasaryan, Sr. Growth Marketing Manager at CoinStats. You will discover how he's increased the daily revenue at CoinStats by more than 113% and the number of new users who start a free trial by more than 87%. Topics: - How to build your pricing strategy - How to reduce churn - How to develop lifecycle marketing strategies for subscription optimization and subscriber retention Use the code "APPMASTERS" to get 20% off his subscription optimization course : https://maven.com/vahe-baghdasaryan/subscriptionoptimization App Audits: https://play.google.com/store/apps/details?id=com.quotes.motivationapp&hl=en_US&gl=US https://apps.apple.com/us/app/couplet-naughty-couple-games/id1593016036 You can also watch the video: https://youtube.com/live/yFPd4XUn4nM Work with us to grow your apps faster & cheaper: http://www.appmaster
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How to Instantly 2X Your App Store Ratings
11/05/2023 Duración: 08minIn this case study, you will discover the simplest strategy to instantly increase your app store ratings. We uncover the tried and true methods that app developers can use to drive engagement and positive feedback. Through this case study, app developers will gain valuable insights into the factors that impact app store ratings and learn practical tips for improving their own ratings. Whether you're a seasoned developer or just starting out, this case study is a must-watch for anyone looking to increase the success of their app in the competitive world of app stores. So, join us as we explore the world of app store ratings and discover the keys to success! You can also watch the video: https://youtu.be/KBjqIx_4Yec Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment:
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Product Led Growth with OkCupid's Head of Product Marketing
08/05/2023 Duración: 56minLearn product led growth with Jane Reynolds, the Head of Product Marketing at OkCupid - the exclusively inclusive dating app that matches daters on what truly matters to them. You will discover... - How to leverage new features to drive growth - How to prioritize your product roadmap - How she continuously improves the app's matching algorithm via OkCupid's infamous matching questions During her six-year tenure at the company, Jane has championed OkCupid's mission to provide the best experience for ALL of its users, no matter who or what they're looking for. She not only continuously improves the app's matching algorithm via OkCupid's infamous matching questions and collaborates in localizing the app experience for markets around the world, but also leads efforts to rollout one-of-a-kind product features that speak to users' current needs. App Audits: https://play.google.com/store/apps/details?id=com.daaz.studio.all.language.translator https://apps.apple.com/hu/app/see-events-
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How to Reduce Customer Churn
01/05/2023 Duración: 10minHow to recover your churned customers. In this video, you will discover the challenges of winning back customers who have cancelled their trial subscription for your app with Jeff Grang, who is the co-founder and CPO @ Purchasely. Losing customers can be frustrating, but there are steps you can take to bring them back and keep them engaged. We'll cover some proven strategies, such as sending personalized emails, offering exclusive promotions, and providing exceptional customer service. Whether you're a startup or an established business, these tips can help you recover lost revenue and build a loyal customer base. Don't miss out on the opportunity to win back your cancelled app trial customers - watch this video now! You can also watch the video: https://youtu.be/3cljHO7lDHA Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a comp
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A/B Testing Experiments That Generate Big Results
01/05/2023 Duración: 01h13minDiscover the tiny A/B tests that you can experiment with that generate massive results. You will learn: - What is A/B Testing - The Do's and Don'ts of A/B Testing - How to optimize your activation funnel - The paywall tests that are generating more revenue Léa is a Product & Growth consultant for consumer apps. She has built digital products for over a decade with the likes of Uptime, the 5-min knowledge app that was nominated top Android Apps of 2021, and Bumble & Badoo dating apps used by over 500 million people. App Audits: https://play.google.com/store/apps/details?id=com.blizz.wtmp.snap.intruder.lockwatch https://apps.apple.com/us/app/waiter-pal-tip-tracker/id1619187216 You can also watch the video: https://youtube.com/live/Yl0OiRwRC90 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnershi
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Copy This Email Marketing Sequence to Increase App Subscriptions
25/04/2023 Duración: 04minDiscover the simplest email marketing strategy that you can use to increase your app’s monetization. Jake Mor, CEO and Co-Founder of Superwall, suggests sending one email a day for the first 30 days with a simple GIF and a call to action to subscribe. You will also discover how to use push notifications to re-engage your users. You can also watch the video: https://youtu.be/KSkTeoQIwik Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7D
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App Monetization & Growth Masterclass
24/04/2023 Duración: 01h08minImproving your app monetization has 4X the impact on growth compared to acquisition. In this masterclass, Steve will break down the latest and greatest when it comes to app monetization. You will discover the tiny A/B tests and it's impact on conversions along with all the features that you should care about when trying to grow your app business. App Audits: https://play.google.com/store/apps/details?id=com.codium.hydrocoach https://believeaffirmations.com/ You can also watch the video: https://youtube.com/live/COw4azJMAk4 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know w
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Leveraging paywall to maximize revenue from subscriptions
20/04/2023 Duración: 11minCheck out this must-watch video on paywalls! Learn about the pros and cons of hard paywalls, "limited time offers," and more from Jake Mor, Co-Founder & CEO at Superwall. Find out how to optimize your paywall strategy to increase revenue, boost install-to-conversion rates, and improve user experience. You can watch this video: https://youtu.be/CDY2hkkWyXE Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let
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7 Simple Strategies to Increase App Monetization
18/04/2023 Duración: 07minIn this video, we will discuss simple strategies that can be used to increase your subscription revenue. Featured in the video is Jake Mor, who is the Co-Founder & CEO at Superwall. Having built and scaled a paywall from scratch, Jake has studied several paywalls and is an expert in his field. In this video, he shares 7 critical insights on the best practice and usage of paywalls related to: 1. Showing a paywall on all APP installs 2. Nailing your messaging 3. Product features 4. Showing paywall during onboarding 5. His highest ranking onboarding flow 6. Paywall on every app open 7. Video before paywall Watch the full 1 hour long interview: https://www.youtube.com/watch?v=h_9dyOe3ufA Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in ha
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How to Sell Your Subscription App
17/04/2023 Duración: 01h13minToday's guest is Eric Crowley who is a Partner at GP Bullhound where they support entrepreneurs of consumer subscription software companies as they look to raise capital or undergo M&A or an exit. You will discover: - The Entrepreneurial Clock Framework - what to focus on depending on what stage the company is in - The Upside Triangle and why the riches are in the niches - Is there really subscription fatigue? - And are upfront paid apps coming back? App Audits: https://apps.apple.com/us/app/litpro-mx-gps-lap-timer/id940870782 https://apps.apple.com/us/app/gardenize-plant-care-journal/id1118448120 You can watch this video: https://youtube.com/live/0tNwnV6f_48https://youtube.com/live/0tNwnV6f_48 Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cas
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Maintaining a Mobile App in 2023: Key Strategies for Success
10/04/2023 Duración: 01h07minIf you're looking to make a splash in the app market, it's important to understand the latest strategies and trends. In this video, we'll be sharing three key tips to help you take your app to the next level. Firstly, prioritizing user feedback is essential in creating an app that meets the needs of your target audience. By actively seeking out and listening to user feedback, you can gain valuable insights into what users love about your app and what needs improvement. This feedback can help you make informed decisions about app development and prioritize features that will make the biggest impact on user experience. Secondly, investing in the right marketing channels can make all the difference in your app's success. With so many marketing options available, it's crucial to focus on the channels that will reach your target audience most effectively. Whether it's social media advertising, influencer partnerships, or targeted search ads, choosing the right marketing channels can help yo
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4 Features You Need Before Your App Launch
06/04/2023 Duración: 13minDo NOT launch your app without building these features in it. From having your paywall during the onboarding process to asking for an App Store review right after the paywall, you will discover the key features you need in your app before you launch. Learn more about B7Dev: http://b7dev.com/ https://www.linkedin.com/in/chaim-sajnovsky-5003494/ You can watch this video: https://youtu.be/AYBYgfDzYhA Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by
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Apple Search Ads 2023 Workshop
04/04/2023 Duración: 29minJoin this workshop as Steve dives into the world of Apple Search Ads and everything you need to know to run successful campaigns. You will discover how to set up campaigns, how to manage bids, and the best way to go after your competitors' keywords. Lastly, you will see Steve create a sample campaign for an app from the audience. Thank you to App Promotion Summit! https://apppromotionsummit.com/ https://www.youtube.com/@apppromotionsummit You can watch this video: https://youtu.be/vWpuH1kJREc Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company. Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than
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Lessons Learned Growing Nude from 0 to 300,000 Users in 2022
03/04/2023 Duración: 01h05minToday's guest has directly managed £30,000,000+ figures in marketing budget in the last 7 years. He is currently the Chief Marketing Officer at Nude - the fintech app that helps you start building your first home deposit
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Uncover the Secret to STOPPING Scope Creep!
30/03/2023 Duración: 13minIn this video, we'll discuss the concept of scope creep and how to avoid it while developing a mobile app. Scope creep refers to the gradual expansion of a project's requirements beyond its original scope, which can result in missed deadlines, increased costs, and decreased quality. We'll explore some practical tips and best practices to keep your project on track and prevent scope creep from derailing your mobile app development efforts. These include setting clear goals and objectives from the outset, defining a comprehensive project scope, establishing a solid project management plan, and effectively communicating with stakeholders throughout the project lifecycle. Whether you're a seasoned app developer or just starting out, this video will provide valuable insights and actionable strategies for avoiding scope creep and delivering a successful mobile app project. So sit back, relax, and let's dive into the world of mobile app development without the fear of scope creep! Learn more: htt