Pro Church Podcast With Brady Shearer

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   1:04 - I was wondering if you had a solid workflow there at Pro Church Tools with how you manage your photography? 8:51 - Do you have any tools or thoughts on how to help my staff understand how people will perceive what they communicate? 15:50 - Most churches use their logo as their profile, should we use our logo or a person as our profile picture? 16:48 - Any tips on how to tell someone that they aren’t what we are looking for on camera?   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.   Follow Me Online Here: Instagram: http://instagram.com/bradys

Engage Church is taking reaching their community through social media very seriously. In fact they set the audacious goal of being the most followed church in their city on Instagram. Currently they are 835 people away from reaching this goal. Their storytelling architect, Billy Humphrey, joins Brady to figure out what they can improve to hit their goal.   Meet The Church Being Coached Church Name: Engage Church Church Location: Tallahassee, Florida Church Age: 5 years Church Size: 400 On the coaching call: Billy Humphrey - Storytelling Architect   Show Notes & Resources Mentioned Engage Church on Instagram City Church on Instagram Storytape.com Linktr.ee Bit.ly EngageTallahassee.com Pretty Link for Wordpress WhenToPost Buffer Later Grum Iconosquare Brady Shearer on Instagram Gleam.io CreativeLive.com Tek Syndicate Photography Tutorial Building A Volunteer Photography Team At Your Church with Dave Adamson   3 Instant Takeaways Set a goal. Having a goal gives your work purpose. Like most projects, soc

  On this episode, we switch up the podcast and have our friend Peter Guirguis interview Brady about Pro Church Tools, how it started, and how he deals with set backs.   What's In This Session? What Brady was like as a child (7:41) Why Brady decided to attend Bible College (15:34) How Pro Church Tools began (19:14) Learned vs. innate abilities (24:25) God's role in the accomplishments of Pro Church Tools (28:03) What's next for Pro Church Tools? (33:08) How Brady stays so productive (38:22) Rapid Fire Fun Questions (50:40)   Show Notes & Resources Mentioned MailChimp Pro Church Podcast 039 NotAshamedOfTheGospel.com Audible Tribe Of Mentors by Tim Ferriss Tools Of Titans by Tim Ferriss The E Myth Revisited Blue Ocean Strategy #AskGaryVee Book Steal The Show Nucleus   3 Instant Takeaways Hustle hard and know what your talents are. When it comes to success, a willingness to work hard; to try and fail and try again is imperative, but so is knowing where your innate skills and talents lie. Know your lane,

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   0:59 - I’m about to be hired as the director of media and communications for my church but neither of us really know what to charge. How does one go about figuring out the numbers? 5:24 - Do you have mic recommendations for announcements or interview videos? 12:53 - Do you think it’s necessary to post signs throughout your building that video/audio recording will be going on in the service? 17:13 - How often do you change your church profile and cover photos?   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.   Follow Me Online Here: Instagram: http://i

  Being a once a year event, Bold Conference is struggling to build a year round advertising strategy. Brady sits down with Carson to put some plans in place.   What's In This Session? Church Name: Bold Conference Church Location: Kansas City, Missouri Church Age: Pre-planning Church Size: Sponsor church is 500 On the coaching call: Carson Cooper - Creative Contract   Show Notes & Resources Mentioned That Church Conference Start With Why by Simon Sinek Boomerang for Gmail Helpscout Intercom Storytape on Instagram Brady on Instagram Jab Jab Jab Right Hook by Gary Vaynerchuk   3 Instant Takeaways Be more than promotion. You want to be present in the lives of your audience, but this can be more than just advertising. It can be blog posts, behind the scenes content, podcasts, videos - anything that is valuable to your audience. Find ways to accomplish the vision of your conference in an online space. Have a measurable goal. If your goal is too broad, it will make it difficult to work toward because so mu

http://prochurchtools.com/191 - One of the struggles when it comes to storytelling in your church is finding stories to tell. Adam shares his strategy, as well as storytelling structure in this session.    What's In This Session? How to discover stories in your church (and why not everyone’s story is worth telling) (14:13) Convincing individuals in your church to share their stories on camera (17:59) Church on the Move’s story structure (21:37) The best place to record a video interview (27:59) Essential gear for story videos (30:55) Pro video storytelling tips from the trenches (35:18)   Show Notes & Resources Mentioned The Story Guide Church On The Move Adam on Twitter Adam on Instagram Manuscripts Books   3 Instant Takeaways The key to stories worth telling is change. Every great story has a main character who changes. Use this as a guide when choosing stories from your congregation to tell. Look for someone who has changed. What location will support this story? When choosing where to film your s

► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=ProChurchTools   #TIMESTAMPS:   1:03 - How do we measure if a creative project “moves the needle forward” enough? 9:48 - What’s your opinion on website video background? 16:28 - Any suggestions to improve our countdowns so people in the lounge stop ignoring them? 23:38 - We are looking for a solution for sending nursery alerts to parents during our worship service. Any suggestions?   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.   Follow Me Online Here:   Instagram: http://instagram.com/bradyshearer Facebook: http://facebook.com/prochurchtools Website: http://prochurchtools.com Twitter: http:/

Peninsula Covenant Church is just about to launch their second campus and are wanting to flesh out out what that means when it comes to structure and communications. Brady weighs in with his thoughts.    Meet The Church Being Coached Church Name: Peninsula Covenant Church Church Location: Redwood City, California Church Age: 65 years Church Size: 900 - 1,000 On the coaching call: Tony Gapastone - Worship Arts Pastor, Kristin Hernandez - Communications Director   Show Notes & Resources Mentioned MailChimp Slack Spotify Building A Volunteer Photography Team At Your Church with Dave Adamson The Best Social Media Strategy of 2017   3 Instant Takeaways Keep your social together and streamlined. Splintering your audience apart based on campus location can dilute your online presence. It can also make it confusing for new visitors, or people searching for information. Community trumps programming. What will make your outreach sticky is whether or not students can identify the group. As human beings we were

http://prochurchtools.com/190 - Carey Nieuwhof is a pastor who does Instagram well. He joins us to discuss learning Instagram when you’re not a digital native, and his best Instagram tips.    What's In This Session The origins of the name Connexus Church (11:34) Why an older pastor would dive into Instagram (17:01) Using social platforms aspirationally (21:44) How to learn Instagram when it feels foreign to you (25:35) The best way to use Instagram Stories to drive results for your church (32:03) Carey’s favorite moments on Instagram (36:57) Best advice for Instagram rookies from an older pastor (39:41)   Show Notes & Resources Mentioned Carey on Instagram LeadLikeNeverBefore.com CareyNieuwhof.com Carey Nieuwhof's Leadership Podcast Connexus Church Breaking 200 Craig Groeschel on Instagram Brian Houston on Instagram Tribe of Mentors by Tim Ferriss   3 Instant Takeaways Do market research. When Carey was first starting Connexus he took the time to poll his target audience and understand his community.

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   1:04 - How can we pray for you? Also, what are your top five things that are quality content that a mobile church can offer to their community that could convert into a non-creepy invite? 13:34 - Why is ‘hello@whatever’ better than ‘office@whatever’ or ‘info@whatever’? 15:57 - Where can you get cheap, quality background music? 18:53 - Everyone thinks their event is the most important. Can you share some strategies on how to deal with the inevitable conflicts that will arise?   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.   Follow Me Online Here: Ins

  Calvary Apostolic Church wants to project a unified welcoming message across everything they do, but aren't sure how to get everyone on the same page. Brady talks with their Creative Director about their current new visitor follow up sequence, and how they can improve their retention.   Meet The Church Being Coached Church Name: Calvary Apostolic Church Church Location: Columbus, Ohio Church Age: 100 years Church Size: 350 On the coaching call: Isaac Cowden - Creative Director & Band Leader   Show Notes & Resources Mentioned CalvaryColumbus.com Squarespace Calvary Apostolic Church on Instagram Storytape Nucleus 37 Copy-And-Paste Email Subject Lines For Churches   3 Instant Takeaways Have consistent handles across every platform. Consistent handles make it easy for your audience to find you on every platform. Where as needing to remember multiple handles can be confusing and can keep people from following your church on social media. Develop a true sense of community. With the coming of the digi

  http://prochurchtools.com/189 -  Justin is a digital missionary, and joins us to discuss how to make the most of YouTube. He shares tips on YouTube keywords, what it takes to grow your followers, and the perfect YouTube video.    What's In This Session? Why Justin turned to YouTube to become a digital missionary (7:34) The true definition of the word “vlog” (12:36) How Justin grew from 0 to 40,000 subscribers in 18 months (15:00) Dissecting what it takes to get 100,000+ views on a YouTube video (20:39) Pro tips for YouTube keyword research (24:03) The perfect anatomy of a YouTube video (31:38) The most important metric that YouTube tracks (and why it’s so important) (35:21) Best strategies for YouTube titles & thumbnails (39:51)   Show Notes & Resources Mentioned That Christian Vlogger TubeBuddy VidIQ Google Keyword Planner YTCockpit Storytape   3 Instant Take Aways Millennials disproportionately trust individuals over institutions. Logging gave Justin a great platform from which to share his f

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   1:04 - Should I get rid of the past history of our social media posts? 6:50 - Are there circumstances when we should not use stock video? 14:18 - What is the difference in style between a social graphic and a church slide graphic if they’re both announcements?  19:27 - When your church is able to grow their communications department, what are some key positions to fill?   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.   Follow Me Online Here: Instagram: http://instagram.com/bradyshearer Facebook: http://facebook.com/prochurchtools Website: http://proc

Redemption Church is a mobile church run out of a middle school in Oklahoma. This being the case, they have a lot of new visitors, but their team is concerned that they don't have a great infrastructure in place when it comes to guests. Brady sits down with their communications team to put a plan in place.   Meet The Church Being Coached Church Name: Redemption Church OKC Church Location: Oklahoma City, Oklahoma Church Age: 3 years Church Size: 250 - 350 On the coaching call: Heidi Clarke - Communications Director, Chris Clarke - Worship & Arts Pastor   Show Notes & Resources Mentioned 7 Perfect Church Connection Card Examples Barna - What Millennials Want When They Visit Church MailChimp Active Campaign Storytape.com The Seven Basic Plots by Christopher Booker #AskBrady Episode 26 The Ultimate Social Media Blueprint For Churches   3 Instant Takeaways Balance the line between quality and quantity. With connection cards if you ask for too much information you'll receive less responses, but at the

  http://prochurchtools.com/188 -  I went and studied 100s of almost identical Facebook posts to discover what really worked (and more importantly, what really didn’t) when it came to growing engagement.   What's In This Session? Defining the case study (6:54) The video guarantee (10:13) The statistics (11:20) Why a share is important (12:14) The case study results (21:25) Real life examples (30:03) Storytape pricing (44:40)   Show Notes & Resources Mentioned Storytape.com Rev.com Trint.com   3 Instant Takeaways Video out performs text and photo based posts on Facebook. This makes sense because video will keep our attention on a single platform and post longer. Due to this prolonged attention Facebook is prioritizing video, meaning that video posts are more likely to be seen by your audience. Viewers retain more of the message when watching a video compared to text. Even if the retention rate is only an extra 50%, this still means that your audience is still means that your audience is still capturin

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   1:06 - Worship backgrounds: motions or stills? 3:05 - Everything I try to do creative or new gets shut down by my lead pastor. Do you have any advice or ideas as to what I should do? 17:03 - I’m being asked about offering an online church directory and looking for some insights as to whether that’s still something worth doing. 21:54 - Any suggestions on how to use the 300 character limit status update for our church’s Google Business page?   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.   Follow Me Online Here: Instagram: http://instagram.com/bradysh

Connection Church knows the importance of great digital and social media content, but right now they don't have someone to head it up. They're not sure what they needr in the person they hire. Brady sits down with their communications team to discuss the type of person they should look for.   Meet The Church Being Coached Church Name: Connection Church Church Location: Canton, Michigan Church Age: 75 years Church Size: 2,600 - 3,000 On the coaching call: Austin - Youth/Tech/Communications, Jared - Youth Intern   Show Notes & Resources Mentioned Storytape Church Community Builder Typeform Ninja Forms Gravity Forms Formstack   3 Instant Takeaways More is not always better. If your social media strategy is struggling, don't try to fix it by adding more channels. Instead take the time to figure out why your strategy is not working and how to improve. Learn how to go deep on your most popular social channel before taking on more. Look for a practitioner. Because social media is constantly changing so quic

http://prochurchtools.com/187 - Tristan is the creative mind behind a large percentage of the abstract footage available on Storytape. He joins us to discuss what it takes to orchestrate and film an abstract scene.    What's In This Session? The origins of Storytape (8:07) Executing a reverse bet (10:15) What it takes to orchestrate an abstract scene (14:20) Filming abstract clips using fire and flames (16:04) Why a macro lens is the key to great abstract footage (20:27) Building an abstract scene around a broken speaker (22:35) How to bounce back when a video shoot fails (26:05) Adding visual effects to abstract footage in post-production (41:00)   Show Notes & Resources Mentioned Storytape Storytape on Instagram Westcott LED Flex Lights Savage Seamless Paper Backgrounds Tristan on Instagram Tristan on Twitter Grasshopper   3 Instant Take Aways Draw inspiration from the work of others. Tristan remembers seeing clips of paper burning, and later used this to inspire a sequence of clips of fire and em

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   1:05 - How do I reach people, apart from Facebook ads, how can I reach people within our own city? 7:38 - Is it better to have all of your registrations in one place, or is better to keep people on your website? 12:40 - Do you have any ideas on how to deal with the practical realities of posting stories about your kids on Facebook? 17:02 - If apps are going away, what is the solution we can use that would have the necessary functions like secure giving, joining groups, signing up for teams… all the church app perks?   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview a

OneHeart Ministry has recently moved into their permanent location, whose demographic is vastly different than their previous mobile location, and now they're looking to grow both in numbers and diversity. Brady chats with their creative team about strategies to fit their community & culture.   Meet The Church Being Coached Church Name: OneHeart Ministry Church Location: Sydney, Australia Church Age: 8 years Church Size: 50 On the coaching call: Josh Wyatt - Creative Ministry Leader, Hang - Social Media Manager, Blair - Photography & Website, Emily - Film & Photography, Allison - Lyric Operator   Show Notes & Resources Mentioned Storytape Storytape on Instagram Google AdWords Facebook Ads Tips For Churches From The Trenches with Steve Fogg Adobe Photography AskBrady.TV   3 Instant Takeaways  Be patient. Starting in a new place means that it will take time and consistency to see relationships built with your community. Don't allow your natural inclination to want immediate results discour