Pro Church Podcast With Brady Shearer

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   0:59 - What kind of videos should I put on YouTube? 11:03 - What are your recommendations on cameras for live producing? 15:52 - What important skills should I possess as a future creative director/pastor? 21:01 - We record just about everything in 1080p. Is it worth uploading at 1080p or720p?   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.   Follow Me Online Here: Instagram: http://instagram.com/bradyshearer Facebook: http://facebook.com/prochurchtools Website: http://prochurchtools.com Twitter: http://twitter.com/bradyshearer

Our culture is saturated with advertisement and marketing. With so much vying for our consideration, attention has become a huge commodity.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Without attention, it doesn’t matter what message you’re sharing (0:55) American Marketing Association wrote about how the average consumer is exposed to up to 10,000 brand messages a day (2:11) Attention Span: the average human attention span has fallen from 12 seconds to about 8 seconds. (2:54) Canadians with more digital lifestyles struggle to focus in environments where prolonged attention is needed. (3:53) Early adopters and heavy social media users front load their attention and have more intermittent bursts of high attention. (4:38) Best way to g

The world moves fast - especially online. In this episode Brady talks about what is happening every single second online.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Larry Kim's Twitter post (0:34) What happens in 1 second (0:54) Cumulus media report (2:17) How communication changed between the time when Alex's brother was dating and when Alex was (4:20) InternetLiveStats.com (5:23)   Show Notes & Resources Mentioned InternetLiveStats.com Larry Kim on Twitter WordStream Cumulus Media Vidyard Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurc

Many people in the church community are unaware of copyright laws and consequences. Brady and Alex share some insight.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Do not steal. A Biblical mandate. (0:36) James' story (1:11) Streaming culture changed the music industry forever (2:52) Alex's experience (3:25) Companies that create royalty free content (5:05)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Unsplash.com Soundstripe.com Iconfinder.com Lightstock.com   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/church-never-use-copyrighted-mater

There's consistent tension between wanting to create beautiful art online, and also wanting to attract attention. Brady discusses the struggle.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Justin Dean's story of posting a screenshot of a tweet on Instagram and calling the practice out (0:43) Jon Acuff's Instagram posts of tweet screenshots are his highest performing posts of the year (1:13) Every person has their own line they won’t cross (1:36) Brady almost delayed the launch of Pro Church Daily because the Pro Church Tools website is not what he would like it to be (4:54) Know yourself and push your own boundaries (7:07)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTub

Brady talks about how you can 4Xs the engagement on your church's Facebook page by using your existing audience in new ways.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? How a church increased their Facebook engagement (0:35) How this church leveraged their social media team (1:24) How Storytape used a similar social media team during its launch (3:13)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/4x-churchs-facebook-engagement-2018-ep-008/.

Brady shares some surprising statistics on which generations are spending the most time on social media.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Adults 18-35 are spending 6 hours and 19 minutes on social media each week (1:07) Gen X spends 39 more minutes per week on social than Millennials (Source: Nielsen) (1:19) Adults age 35-49 are spending 6 hours and 58 minutes on social media each week (1:32) Adults over 50 are spending 4 hours and 9 minutes on social media (1:40) The average Sunday service is a little over one hour in length - so even adults 50+ are spending about 4X as much time on social media as they are in church - and that’s assuming the attend every week (1:59)   Show Notes & Resources Mentioned Nielsen Social

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   2:57 - What are some posts that you would maybe see on aworship ministry page that would get good engagement? 13:17 - The focus for my church is our local area but for my Pastors ministry, it’s international.I am interested in how you would approach marketing being this, is it together or separately? 18:05 - What should we do with prophecies in relation with service order? They're hard to just “schedule in”. 24:46 - What is best way to communicate with our main campus that is a more older generation, and the new campus that is predominately millennials?   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pr

Go where the attention is - with most North Americans using social media daily, churches have an incredible opportunity. Brady shares which platform your church should be on.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? 68% of all American are active on Facebook (Pew)(0:38) Go where the attention is (1:04) Imagine a giant shopping plaza is put in your community… (2:04) Facebook targeting (4:24) If there was a public place in your community where 7 out of every 10 people visited daily, would you as a church have a presence there? (5:07)   Show Notes & Resources Mentioned Pew Research Center Study Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mill

Communication has shifted drastically in the last several years with the introduction of the internet and social media. Brady talks about this shift and how it's changing the world.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? In 2006 I was 15 years - just a little over ten years ago...here's a list of things that didn't exist at the beginning of 2006: Facebook, Twitter, Instagram, Snapchat, iPhones, Uber, Airbnb, Dropbox, Spotify, Netflix, and it goes on...(0:36) The communication shift (2:21) This is just the beginning - how are you going to react? (3:50) Every industry is being disrupted; churches are not immune (4:10) Point of contact (5:52)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro

Storytelling is the most important skill you can learn to help your church grow, succeed, and accomplish your vision and mission. In this episode Brady shares his 3 step storytelling formula.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? In 1992, the average age of a Protestant lead pastor was 44 years old. In 2016, the average age was 54 years old - a full decade older (Barna) (0:42) Millennials are the largest living generation in North America (1:36) In 1968, 55% of pastors were under the age of 45. In 2017, just 22 percent are under the age of 45 (Barna) (2:32) Give every decade a voice (3:49) Two way problem: More Millennials need to step up (do it yourself if you need to Millennial); More older pastors need to step aside (or watc

Storytelling is one of the most important communication skills. Brady gives 3 tips on how to make your stories more engaging.   Pro Church Daily is brought to you by Storytape.com;. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Be specific: He was tall vs. He was 6 foot 5 inches tall - adds credibility and helps audience see in their mind's eye what you saw with your real eyes (1:00) Dialogue: He said and she said; dialogue is more powerful than narration - people want to be in the moment, not hear about the moment (2:14) Five senses: sight, sound, touch, smell, taste - The chilly barn smelled like fresh sawdust as sun rays slipped through the cracks of the walls and the floor boards creeped beneath me with every step (3:24) Summary (6:02)   Show Notes & Resources Mentioned Pro Churc

Millennials are currently the largest living generation. Brady discusses the facts, and how this affects everyone - including churches. Pro Church Daily is brought to you by Storytape.com;. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Millennials are the largest living generation in the United States (Pew)(0:55) 79.8 million people between the ages 20 and 37; 74.1 million Boomers (1:44) Millennial population expected to continue growing until 2036 because of immigration and top out around 81 million (2:32) 1 in 3 American workers is a Millennial (3:11) 26 year olds are the single largest age cohort in North America (Wall Street Journal) (3:21) Why Millennials scare me (4:50)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube

Storytelling is the most important skill you can learn to help your church grow, succeed, and accomplish your vision and mission. In this episode Brady shares his 3 step storytelling formula.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Storytelling formula overview (1:23) Step #1: A character with a desire (1:36) Step #2: Encounters a problem (2:14) Step #3: Makes a decision (2:23) BIG story example (2:39) SMALL story example (4:31)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-step-church-s

http://prochurchtools.com/197 - Getting people to go from visitor to a fully integrated member of your community can be difficult. Kyle discusses how to make the most of your visitor follow up process.   What's In This Session? Leading the way with MORE free resources for the local church (8:27) How your church can take advantage of the free items on Open Network (11:19) Avoiding band-aid solutions by copying other churches (13:04) Tracking the metrics that truly matter to your church (21:25) How Life.Church manages follow-up with their new visitors (23:12) The gap between automation and individualization in visitor follow-up (27:34) The future of Open Network (30:37) The Scrum Methodology (32:57) How to convince your senior leadership to begin using new resources (37:34)   Show Notes & Resources Mentioned The Open Network Life.Church Open Network Blog Life.Church Church Metrics Church Online Platform Develop.Me Trello   3 Instant Takeaways Avoid bandaid solutions by understanding the why. It's easy

http://prochurchtools.com/196 - It’s important to look ahead and plan for the future. Phil joins us to take about this next generation of churches, and where he sees the church going in the future.    What's In This Session? Ministering through the biggest communication shift in the last 500 years (9:11) Recognizing the importance of change despite being wildly successful (10:35) How much longer will the megachurch model remain viable? (14:05) Why churches are missing the mark when it comes communication (17:55) What makes change so difficult (23:08) Navigating difficult decisions & relationships with senior leadership (27:45) 3 questions to continually ask your team/leadership (30:46) What to do if you’re an older pastor recognizing the need for change (34:28)   Show Notes & Resources Mentioned West Ridge Church PhilBowdle.com Phil on Facebook Phil on Twitter Drift   3 Instant Takeaways In the last decade the average church hasn't changed how they communicate, but the average person has. It's cr

http://prochurchtools.com/195 - Most people will look at your website before visiting your church. Greg talks about how to make a great first impression.   What's In This Session? What makes a church website so important? (6:38) Improving your website’s SEO (search engine optimization) (13:43) The most important button on your church’s website (18:55) Checklist for your website’s ‘I’m New’ page (19:00) Allowing for kids pre-registration on your church’s website (23:53) The importance of setting expectations (28:52) Pro tips & tricks for church websites (34:16)   Show Notes & Resources Mentioned ExPastors.com Worship Impressions Full Strength Network GregAtkinson.com Secrets Of A Secret Shopper by Greg Atkinson Countdown   3 Instant Takeaways Have a single call to action. It's important that your congregation always knows where to find the next step. A great way to ensure this is to always point them to the same place, such as a website. Whether they're filling out a connect card, signing up for c

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   1:01 - Churches are predominantly made up of an older generation, knowing they need to change, but struggling to know how. How can we help them and what should that compensation look like? 12:20 - How do we adjust the sound between the worship time and the video of our announcements? 16:48 - How can my church become the top result in the search on YouTube? 22:06 - We want another person on our communications team. Are there any specific questions I need to ask them in the interview process?   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.   Follow Me

http://prochurchtools.com/194 - Balancing multiple jobs can make it difficult to feel like your ministry is reaching it’s full potential. Casey shares his tips on making the most of your productivity.   What's In This Session? The rise in prominence of bi-vocational lead pastors (6:00) Productivity tips from a busy bi-vocational leader (11:37) Tip #1: Powerful Exercise: Determining your hourly rate and then putting a dollar amount on each of your weekly tasks (12:37) Tip #2: Transitioning to a digital calendar to instantly save time (22:30) Tip #3: Long term vs. Short term productivity formula (25:22) Tip #4: Turning off mobile device notifications (29:15) Tip #5: Locking in on the perfect productivity tool for you and your team (32:09)   Show Notes & Resources Mentioned C3 Church Lucid Books Sermon To Book The E-Myth Revisited Calend.ly ScheduleOnce System Busters Trello Slack Podio Asana Basecamp Butler For Trello Ultimello Clear Todos   3 Instant Takeaways Take a week and track your tasks. Write d

http://prochurchtools.com/193 - Storytelling is the best form of communication, but sometimes it can be difficult to translate it to social media. Rob discusses how to share micro stories on social.    What's In This Session? How to track down the worthwhile stories in your church community (7:04) Why it’s important to begin capturing stories before you need them (10:28) The storytelling “c word” (if you don’t have this - you don’t have a story) (12:45) Examples of conflict in Jesus’ storytelling (17:28) How to make your congregation the hero of your stories (20:27) Using social media to share “micro-stories” (27:58) Common mistakes churches make with their storytelling efforts (32:21) Why storytelling is the most powerful form of human communication (35:55)   Show Notes & Resources Mentioned OriginalStoryteller.com The Orange Conference Product Hunt   3 Instant Takeaways Create a story database. One of the best ways to be prepared is to have a single place where you keep the a list of stories for fu