Marketing Your Attraction

Specter Media (@specter_media) comes on the show to help us tackle Social Media Marketing & Management for haunts and haunted attractions. Specter Media provides, among other services, social media management for haunts and they bring great information to the table. This episode is a little long, but we lay a great basic foundation for haunts looking to break into or improve their social media. We cover the basics of defining social's place in a haunt all the way to post content, branding, and voice. Listen to this episode if you're not too familiar with social, if you don't have a plan for social, if you don't have a strategy for posting, if you don't have dedicated social time, etc. We do NOT cover in this episode (though we will in future episodes): how to create social ads/buying policies/marketing plans.Use the Hashtag #MM03 if you want to continue discussion of this on Twitter.

In this episode of Marketing Monday Tyler & Philip attempt to define what exactly marketing is in relation to Haunted Attractions… From discovering target markets for your haunt and answering “Why Should I care about your haunt,” to marketing methods (social, content, etc) and billboards… This episode is heavy.Mentioned in this episodeThe ScarehouseDays of the Living DeadYour Brand- The Next Media Company by Michael BritoThe New Rules of Marketing & PRContagious by Jonah BergerPositioning: The Battle For Your MindShout OutsThe Fear ExperienceHaunters DigestHaunt Nation“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.”– S. H. Simmonshttp://www.hauntedattractionspodcast.com/e217/

Marketing Monday For HauntersIn this episode of Marketing Monday, co-hosts Tyler and Philip discuss the concept of not building your haunt audience on rented land. If the only way you connect with your guests if through a platform you don’t control, you’re at risk of loosing that platform.Tyler and Philip discuss the pros and cons of email marketing, how to setup an email list, and briefly some segmentation strategies for those emails. Both agree that if your haunt does not have an email list, you should get one immediately. However, Tyler sees audience engagement moving away from email lists into SMS and messaging, while Philip believes email will be prominent for a long while.Discussed briefly are other methods to own your audience including SMS communication and social media.http://www.hauntedattractionspodcast.com/e212/

In this premier episode of Marketing Monday, co-hosts Tyler & Philip discuss Press Releases, Marketing Tips, Contacting Journalists, and more!http://www.hauntedattractionspodcast.com/e210/