Marketing Your Attraction

In this episode of Marketing Monday Tyler & Philip attempt to define what exactly marketing is in relation to Haunted Attractions… From discovering target markets for your haunt and answering “Why Should I care about your haunt,” to marketing methods (social, content, etc) and billboards… This episode is heavy.Mentioned in this episodeThe ScarehouseDays of the Living DeadYour Brand- The Next Media Company by Michael BritoThe New Rules of Marketing & PRContagious by Jonah BergerPositioning: The Battle For Your MindShout OutsThe Fear ExperienceHaunters DigestHaunt Nation“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.”– S. H. Simmonshttp://www.hauntedattractionspodcast.com/e217/