Employer Branding Podcast

Today we are talking to a health tech company offering on-demand healthcare concierge for employers, health plans, and health systems. Brandon Linn is the Program Manager, Talent Management & Development at Accolade, his responsibilities include employee engagement, talent branding, career development, and innovation spaces. Accolade Careers https://www.accolade.com/careers/ Connect with Brandon: https://www.linkedin.com/in/brandonlinn Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we're talking to a professional services firm that’s built its employer brand from the inside by promoting authenticity, transparency, diversity inclusion, and culture. Erik Rivas is the Employer Brand Manager at Grant Thornton UK. Connect with Erik: www.linkedin.com/in/erikrivas/ Learn more about Grant Thornton: www.grantthornton.com/careers.aspx Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we’re speaking with a B2B tech company that's been doing employer branding for years before most organizations were concerned with employer reputation. Shannon Allen and Allison Bonner Bogart talk about their experience with EVP and recruitment efforts at SAS. Shannon Allen is the Head of Global Branding and HR Communications at SAS. Allison Bonner Bogart is part of the Global Lead Team for Employer Branding and Recruitment Efforts at SAS. Learn more about SAS https://www.linkedin.com/company/sas/ https://www.sas.com/careers https://www.sas.com/culture Follow Shannon https://www.linkedin.com/in/shannon-allen-a0a30177/ Follow Allison https://www.linkedin.com/in/allison-bonner-bogart https://twitter.com/Allison_Bogart_ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

How do you attract talent to an organization known primarily as a job search engine? Today we interview Paul Wolfe, SVP of Global Human Resources and responsible for all things HR and employee-related at Indeed. Claim your Indeed company page: https://www.indeed.com/hire/company-pages Connect with Indeed: https://twitter.com/insideindeed Connect with Paul: https://twitter.com/PWolfe67 Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we have a very interesting and dynamic interview with Ariel Jolo, Global Employer Brand Manager for Medallia, an enterprise customer feedback management software platform that attracts talent by promoting culture, authenticity, and diversity. Connect with Ariel: https://ar.linkedin.com/in/ajolo Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we are talking with a global leader in connected car technology, lifestyle audio, innovation design, and analytics. We will learn how this company has figured out an Employee Value Proposition (EVP) that will be launching across no less than 30 countries. Kumari Williams is the Director of Talent Acquisition and Employer Branding for Harman International. Her team is pushing the message of global mobility, positive mindset, and innovative thinking as a magnet to attract candidates. Connect with Kumari: https://www.linkedin.com/in/kumariwilliams Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

The Employer Branding Podcast - Episode 199 Building Brands People Want to Work For with Ellen Kapoor "At the end of the day, there is only one brand". Yep, you've heard it before - but how do you actually do it? Today we are learning from a company with 50,000 people and operating under 87 brands. How do you keep the trains running smoothly in an organization that expansive? In this interview, we’ll learn how to create the best strategies to make that possible. Ellen Kapoor is the Director of Talent Acquisition & Leadership Development at ITW, her role involves developing the areas of Employment Brand, Technology on Talent Acquisition and College Recruitment. Connect with Ellen: https://www.linkedin.com/in/ellenkapoor Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today we’re going to talk about creating an EVP - the DIY (do it yourself) approach. At the time of this interview, Susannah Sack was leading employer branding and recruitment marketing at the Johns Hopkins University Applied Physics Laboratory (APL). Connect with Susannah: https://www.linkedin.com/in/susannahsack/ Susannah's article: https://rallyrecruitmentmarketing.com/2019/01/define-your-employee-value-proposition/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co

The public eye has recently cast a spotlight on company culture, leaving several companies wondering: how do you strike a balance between building a healthy culture that keeps employees happy and making sure that the company can continue to strive for its business goals? Course Hero is one company who is doing just that - navigating the way to a better culture and business success through a People team – a team dedicated to helping employees get the most out of the company by giving it nothing but their best effort. Sue Olson leads the People Operations and Talent Acquisition teams at Course Hero. She specializes in building high-performance teams in high-growth organizations, with an emphasis on corporate culture and engagement. She likes to focus on volunteering, mentorship (especially of professional women), diversity, and inclusion. Course Hero Careers: https://www.coursehero.com/jobs/ Sue on LinkedIn: https://www.linkedin.com/in/sueolson1/ Subscribe to this podcast: https://employerbrandingpodcast.

This week we’re chatting with a large American bank that has been in the news a fair bit over the last few years. Today, we'll find out how they do employer branding from Aaron Kraljev, VP - Employer Brand & Candidate Advocacy at Wells Fargo. Aaron on LinkedIn: https://www.linkedin.com/in/kraljev/ Wells Fargo careers: https://www.wellsfargo.com/careers/ Workplace Innovation & Technology at America's Top 10 Banks: https://linkhumans.com/innovation-technology-10-us-banks/ The Employer Brand Index: https://employerbrandindex.co Subscribe to this podcast: https://employerbrandingpodcast.com Thanks for tuning in!

Today we’re talking to a tech company doing some very interesting things in HR and employer brand. Curious? Perfect, that’s what they’re all about! Becky Cantieri joined SurveyMonkey in September 2011 and drives its candidate and employee experience. Previously, she spent over 11 years at Yahoo! in various HR leadership roles. In this chat, we discuss curiosity, feedback, IPOs, the collective noun for monkeys and much more. SurveyMonkey Careers: https://www.surveymonkey.com/mp/jobs/ SurveyMonkey Engage (HR product): https://www.surveymonkey.com/engage/ Subscribe to this podcast: https://employerbrandingpodcast.com The Employer Brand Index: https://employerbrandindex.co Thank you for tuning in!

Today we’re going to attempt that age-old question causing sleepless nights across the world. Does recruitment marketing belong in talent acquisition or in marketing/communications? There are many schools of thought on this topic, we’re going to speak to someone that has been there, done that, got the t-shirt, wrote the article and did the podcast interview. Kathleen Back is a Candidate Attraction Manager at NCR, partnering with peers across the Corporate Marketing & Public Affairs team, responsible for all aspects of enterprise-wide candidate marketing initiatives. She also partners with the Talent Acquisition Leadership Team to enable them to find and hire top talent for NCR. Subscribe to this podcast: https://employerbrandingpodcast.com Kathleen on LinkedIn: https://www.linkedin.com/in/kathleenback/ Kathleen's article: https://rallyrecruitmentmarketing.com/2018/11/should-recruitment-marketing-sit-under-marketing-or-talent-acquisition/ The Employer Brand Index: https://employerbrandindex.co Thank you

Today we’re talking to an American wireless voice and data provider that you have probably heard of. Is it a blessing or a challenge to be a well-known consumer brand when it comes to employer branding? Depends on how you deal with it. We're speaking to Tisha Leslie, Director of Employer Brand at T-Mobile US. In this interview, she shares why the objective of T-Mobile's employer brand is to "make it obvious", what the give-get of working at the company is, how she partners with lots of teams inside the business for activation, and why research is the most important element to employer brand management. Tisha on LinkedIn: https://www.linkedin.com/in/tishaleslie/ T-Mobile Careers: https://tmobile.careers/ Measuring Employer Brand, the Complete Guide: http://linkhumans.com/measuring-employer-brand-guide/ The Employer Brand Index: http://employerbrandindex.co Thanks for tuning in!

Today we’re talking to an American financial services company that’s based its employer brand on storytelling, life-cycle mapping, being present and authenticity by showcasing its people in the stream of content. Just wait till you hear about the casting calls! Riana Maus is a Communication Brand Specialist and helps manage UMB's employer brand messaging and recruitment marketing. She's a story-teller, a social media advocate and a writer. Her role involves website building, generating social content, targeted communications, event assistance and much more. Riana's goal is to drive potential candidates to UMB's platforms and engage with current associates. Subscribe to this podcast: https://employerbrandingpodcast.com Riana on LinkedIn: https://www.linkedin.com/in/rianamaus/ UMB careers: https://www.umb.com/personal/aboutumb/careers The Complete Guide to Measuring Employer Brand: https://linkhumans.com/measuring-employer-brand-guide/ The Employer Brand Index: https://employerbrandindex.co Thanks for tu

Today we’re speaking to a tech company in the travel industry, which surely makes for interesting subject matter in terms of employer branding. But how do they do it? Kayla Chance is the Employer Brand Digital Media Specialist at HomeAway, a world leader in the vacation rental industry, where you can book beach houses, cabins and condos with more than two million places to stay in 190 countries. Kayla on LinkedIn: https://www.linkedin.com/in/kaylachance/ HomeAway careers: https://www.homeaway.com/careers The Employer Brand Index: https://employerbrandindex.co Link Humans on Instagram: https://instagram.com/linkhumans Thanks for tuning in!

How do you do employer branding when you’re the only recruiter or talent person in your company? Today we can speak to a digital services company to learn more. Bottle Rocket is one of the world’s premier mobile development firms, responsible for designing and building apps. Some of its clients include National Geographic, BET, A&E and the studio is also a multiple Apple Hall of Fame award winner. We had a chat with Julian Placino who is Senior Recruiting Lead at Bottle Rocket and oversees talent acquisition at the firm. He quickly found out that he wasn’t the only person in the company who was recruiting for the company so added his expertise to give the process some structure. Julian on LinkedIn: https://www.linkedin.com/in/julianplacino/ Bottle Rocket careers: https://www.bottlerocketstudios.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com The Employer Brand Index: https://employerbrandindex.co Thanks for tuning in!

EDF Energy is one of the UK’s largest energy companies and the largest producer of low-carbon electricity, producing around one-sixth of the nation's electricity from its nuclear power stations, wind farms and coal & gas power plants. Neil Daly is Employer Brand & EVP Manager, accountable for defining and promoting EDF Energy's internal & external reputation and image as an employer and a place to work. In this interview, we learn what the overall employer brand strategy is of the company, what the EVP consists of and how it's activated, how EDF Energy measures success and finally, Neil shares his top EB tips. Neil on LinkedIn: https://www.linkedin.com/in/neildalyedfenergy/ EDF Energy Careers: https://www.edfenergy.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Thanks for listening!

This week we’re talking to an American supermarket chain that specializes in selling organic products. It has some 500 stores in North America and the United Kingdom, most of us have experienced it as consumers, but what about the employee experience? We'll hear all about it from Andres Traslavina who is Director of Global Recruiting at Whole Foods Market. Be sure to subscribe to this podcast: https://employerbrandingpodcast.com Whole Foods Market Careers: https://joinwholefoods.com Connect with Andres: https://www.linkedin.com/in/traslavina/ The Employer Brand Index: https://employerbrandindex.co Got questions? Ping us info@linkhumans.com

This week we’re talking to an employer branding pioneer inside a growing tech company. We'll learn why making the marketing department your best friend is key to a successful employer brand function. Plenty of useful tips & tricks in this episode from Ben Hutchings, Senior Talent Partner and Employer Branding Specialist at digital identity management company ForgeRock. Ben on LinkedIn: https://www.linkedin.com/in/ben-hutchings/ ForgeRock Careers https://www.forgerock.com/about-us/careers Subscribe: https://employerbrandingpodcast.com Employer Brand Index: https://employerbrandindex.co Got questions? Feel free to email info@linkhumans.com

Today we're speaking with Alex Her, currently working at Informatica. Alex provides employer branding, marketing and solutions for Informatica's worldwide recruitment needs for Tech, Sales, Client Services, Product, and Marketing. He strives to provide innovative solutions, top notch content marketing, game changing employer branding and recruitment marketing strategies, while providing the highest level of service. Alex on LinkedIn: https://www.linkedin.com/in/alexher/ Informatica careers: https://informatica.gr8people.com/ Show-notes: https://employerbrandingpodcast.com Employer Brand Index: https://employerbrandindex.co Got questions? Feel free to email info@linkhumans.com