Four-i's

When the Norwegian Cancer Society wanted help to improve their overall web presence they called in Oslo-based consultancy, Netlife Research. A nine-month project finished in September 2012 and has now resulted in a huge increase in donations and user satisfaction for the charity – as well as become a fascinating case study. The company’s Senior Interaction Designer, Ida Aalen talks us through their approach to the project.

The instinct for any business today is to dive headfirst into social media. But what is the value of doing so and how can its success be measured beyond the number of likes and mentions? Dr Jillian Ney talks us through her thesis of measuring social engagement.

As the range of new digital devices grows, the art of publishing becomes more complex. Differing screen sizes, graphics capabilities and user interfaces are just some of the considerations.So how can we maintain a consistent message everywhere? Information Architect Rick Yagodich talks to us about structured content models.

Like the music industry before it, publishing is undergoing digital change. eBooks are on the rise, challenging printed paper copies. So where’s it all heading and how can a new publishing house fit into this brave new world? Miranda West tell us The Do Book Company’s approach.

Content publishing is tricky. What started with print and moved online has gone beyond websites alone. ‘Mobile’, apps and other platforms all now display the same work. So how can businesses cope with this ever-growing demand to publish everywhere? Ann Rockley tells us why she thinks a unified content strategy can help.

Local UK councils provide a vast array of services to residents and businesses. Increasingly, access is via the web – but sadly the customer experience is often poor. Breaking with tradition, and taking a different approach, is liverpool.gov.uk. We find out what they’re doing different, and why.

Who are the content decision makers in a business? What should they know about content and how should they learn what they need to? Noz Urbina tells give us an insight and why his new book hopes to help.

One way to retain a community spirit in local neighourhoods is to put it online. Share stories, events and opinions with those who live around us. But having the knowhow and confidence can be tricky. Talk About Local are a group who can help. Content Matters spoke to managing director, Sarah Hartley, to find out how.

When managing any web project, it’s a good idea to first know what you have. This is where a content inventory and audit are essential. Paula Land tells us about her experiences, helpful insights and why she’s developed a new tool for the job.

The British Library has collected 750 million newspaper pages since 1665. All part of the the UK’s extensive printed archive collection. Next year they’ll archive one billion digital pages in one year alone. In this episode of Content Matters, we talk to the British Library’s Head Of Content Strategy, Lucie Burgess about the importance of capturing our digital heritage.

Content Matters discusses ideas, case studies and job roles with digital content professionals. Hosted by Iain Griffin. Released every other Wednesday.

We know museums to be the home of historical artefacts, but increasingly they’re moving into the digital space. Content Matters speaks to Tim Plyming, Head of Digital Media & Publishing at the British Museum to hear about their latest exhibition using new digital techniques.