Four-i's
Content Matters ep11: Valuing social media with Jillian Ney
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:29:28
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Sinopsis
The instinct for any business today is to dive headfirst into social media. But what is the value of doing so and how can its success be measured beyond the number of likes and mentions? Dr Jillian Ney talks us through her thesis of measuring social engagement.
