Outside By Design

This week on the podcast we’re joined by Kopal Goyal, the *ONLY* female outdoor filmmaker in India and founder of @inspire.crew. Kopal talks about how her passion for climbing and her chosen career path were at odds with her upbringing and how she still grapples with the pull of societal expectations and tradition. She also shares about her film, Project Wild Women, which features female athletes across India who are pushing their sport and breaking barriers - and it was accepted into @banffmountainfestival in 2020! This episode covers pursuing your dreams against the odds, the power of a camera, and climbing as an escape from the naysayers.    Follow Kopal: @kopal.goyal7 @inspire.crew inspirecrew.com Project Wild Women   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!  

Let's talk bad marketing habits! Iris is on the show today to share 5 common bad habits we're leaving behind as we head into 2021.    Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

This week we're joined by Justine Mulliez, life and small business coach and founder of Just A Wild Thought. Justine shares her coaching style, her journey to a career change, the struggles she often sees creatives face, and her entrepreneurial hunger. This is a jam-packed episode about leveling up yourself! Follow Justine: @justawildthought justawildthought.com   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

It's time for a minisode! This week Iris dives into all the trends we're expecting to see on social media next year. From types of content to calendar scheduling to social shopping, 2021 is going to be an exciting year - and this is where you can get a head start on your social strategy planning! Happy listening!   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Devin Dabney is a man of many, many hats. He brought all those hats to the podcast to chat about creativity, the intersection of music and climbing, how route setting isn't all about giving people what they want, and sharing authentic feelings through many forms of writing. This is a jam-packed episode about leveling up your creativity.   Follow Devin: @deuceishiphop   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

"Every time you pick up a camera, I urge you to consider how you can use the power of photography in a positive way." This week Lisa takes on the minisode and explores the power of photography - the responsibility photography holds, how sonder relates to the implicit and explicit messages sent by photographs, and how we can be more truthful when crafting images. Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

"The decision to sit down and write a full book... it really came from a craving, a need to purge this story." This week we're joined by former Silicon Valley analyst-turned-storyteller Natasha Buffo. Natasha covers a wide range of topics including finding spirituality in nature, listening to your intuition, slowing down in her outdoor pursuits, how to use nature to navigate grief, and why sex should be treated as any other adventure. Oh, did we mention she's also writing a book? This is a jam-packed episode you won't want to miss. Follow Natasha: dirtandtears.com @dirtandtears   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Can you hear the jingle bells yet? Iris can! As a self-described holiday fanatic, Iris has delved into research on how holiday shopping will change this year and is here to relay her findings on to you. Find out how shipping delays, online research, local shopping campaigns, and more are changing the landscape for businesses as we head into the final stretch of 2020.  Read more: Morning Consult Survey 5 Big Shifts In Holiday shopping Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

We're not sure we could pack more useful information into one episode than Dawn Rae Knoth did in this one! Dawn Rae is a trend, color, and merchandising expert and she joins us to share aaaaaalllll the knowledge. Dawn Rae talks about how color tells a story, how designing must take all bodies into account, how aesthetics play a role in happiness, and how it feels to see a design in the wild. Curious about gear design, color forecasting, or how brands can predict future trends? This is your episode!   Follow Dawn Rae: @dawnraek dawnrae.com   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

This week's minisode features Lisa's take on the responsibility we have as creatives, how to mesh fine art and design into your creative work, and how branding differs from brand. This is a short & sweet episode for outdoor creatives, marketing managers, or anyone else who needs fired up!   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

"It's really critical to have people behind the lens that can kind of tease out these nuances in photography." We're joined this week by Eric Arce - freelance photographer, Specialized ambassador, and co-founder of Pedal 2 The People. Eric speaks about infusing BIPOC experience into his photos, how a camera can be both a tool and a weapon, and how facing his mortality led him to find what he really wanted to do. This episode is jam-packed with insights and thoughtfulness, don't miss it! Follow Eric: @pedalhomie @pedal2thepeople Eric Arce Photography   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

We're celebrating our 100th (!) episode of Outside by Design with a special minisode! Lisa sits down and reflects on the themes that have come up after 6 years of podcasting and what we have learned about growth from our past guests. This episode covers the chaos of creativity, the evolutionary process, and where we're going from here. Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

"I have always been kind of used to working twice or three times as hard." This week we're joined by Kristin Carpenter - founder/CEO of Verde Brand Communications and host of the Channel Mastery podcast. Kristin shares how she's changed over 20 years of owning her PR agency, her experience running a company as a woman and a mom, and how brand leaders can sign up for her Multi-Channel Marketing Academy. Kristin dives deep into personal evolution, the impacts of COVID, and thought leadership. Follow Kristin: @verdebrandcommunications @kc.carpediem LinkedIn Multi-Channel Marketing Academy channelmastery.com   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Even though she prefers the written word to communicate, outdoor journalist Amelia Arvesen CRUSHED this conversation! Amelia joins us to talk about what makes a good story, the role of truth in journalism, and why she started the Honing Her Craft newsletter featuring female creatives across all industries. You won't want to miss this episode! Follow Amelia: @hi_amelia honinghercraft.substack.com ameliaarvesen.com   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

"I want to be the best at what I'm doing and I'm going to put the time in."   This week we're joined by designer and illustrator AJ Wiley! AJ discusses his newly launched apparel brand Kumawave, his goal with his art, how TikTok success grew his following, and why artists shouldn't value engagement numbers.   Follow AJ: AJ's TikTok @ajwiley.design @kumawavebrand   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

"You don't have to know how to do something to start." This week we have TWO guests on the show: Analise Cleopatra and Aly Nicklas, directors of the bikepacking film "Pedal Through." The film follows Analise and friend Dej'uanae Toliver, first time bikepackers, as they head into the Oregon forest led by professional biker Brooklyn Bell.  Analise and Aly chat about the documentary process, the logistics of filming a bikepacking trip, communication during co-directing, and changing how being active while pregnant is viewed.   Follow Aly and Analise: @cleeeopatra @alynicklas Watch Pedal Through   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

We're joined this week by Peggie dePasquale, Associate Director of Wyoming Wilderness Association. Peggie talks about how COVID hit her organization, the challenges of disseminating information in a rural area, and the controversy surrounding wilderness areas and mechanized recreation. This is a perfect Level 3 conversation, listen in! Follow WWA: palisadesproject.org www.wildwyo.org @wyomingwilderness   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

We're joined this week by outdoor photographer Gritchelle Fallesgon! Gritchelle talks about what makes a great photo, why photographing women of color getting rad in the outdoors is her jam, and the less sexy side of photography people don't talk about. Gritchelle is a talented artist and wonderful person to boot!  Follow Gritchelle: @gritchelle gritchelle.studio gritchelle.photos   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

To post the photo or to not post the photo? COVID-19 has thrown us all for a loop, but especially the outdoor industry. Is it ethical to encourage outdoor adventure these days? What about travel? How can we find a happy medium between promoting healthy adventures and staying safe? Iris dives into these questions in our latest podcast minisode.   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

This week on the show: athlete, social media manager, and nursing student (!) Alex Pavon! Alex manages social media for Juliana bicycles and focuses on spreading positivity and doing good in the world. Alex chats creativity, content creation during COVID, and adding substance to social media.   Follow Alex:  @alexjpavon @julianabicycles   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!